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HDFC Bank, Airtel, SBI are India’s most valuable brands: BrandZ report

By exchange4media News Service | Sep 22, 2016

The total value of India’s most valuable brands has risen by 30% over the last three years, with the Top 50 brands now worth $90.5 billion, according to the third annual BrandZ™ Top 50 Most Valuable Indian Brands ranking released today by WPP and Kantar Millward Brown

Mindshare & OMD win top honours at IDMA 2016

By exchange4media News Service | Jun 19, 2016

exchange4media's premier property IDMA 2016, which honours the best work done in digital medium, concluded today at a gala event held at St Regis, Mumbai

Kotak Mahindra Bank sticks to 6% interest on savings account with '6 is better than 4' campaign

By exchange4media News Service | Apr 30, 2016

A cricket-based theme highlighting a comparison between 6 and 4. There are many situations in cricket where a 4 is just not enough, and at those times, what you need is a 6

OLX, Madison Media & Scarecrow Communications lead Golden Mikes'16

By exchange4media News Service | Apr 29, 2016

The 2016 edition of the Golden Mikes saw 55 metals being given away (including Excellence Awards). These included 7 Gold (including Excellence Awards), 17 Silver and 31 Bronze metals

OLX, HUL, Madison, Mindshare & Scarecrow lead Golden Mikes’16 shortlist

By exchange4media News Service | Apr 21, 2016

Madison World, Mindshare and Scarecrow Communications lead the nominations on the agency side. In terms of FM operators, Reliance Broadcast Network Limited (Big FM), Radio City 91.1 and Red FM lead the nomination race. OLX and HUL also saw a number of nominations for their radio campaigns

Ekta Kapoor tops IMPACT's list of 50 Most Influential Women, 2016

By exchange4media News Service | Mar 31, 2016

Kapoor, who is not a newcomer to the list, catapulted to the top spot this year owing to her enduring influence on Indian Television over the years, for which she has rightly been crowned ‘Queen of Indian TV’, and her success in producing meaningful and entertaining cinema

Countdown begins for unveiling of IMPACT's 50 Most Influential Women List today

By exchange4media News Service | Mar 30, 2016

In its fifth edition now, the list for the year 2016 will be unveiled later today at an invitation-only event in Mumbai

Raj Nayak, Kumar Mangalam Birla, Ashish Bhasin and Josy Paul among top winners at 4th IAA Leadership Awards

By exchange4media News Service | Mar 14, 2016

The awards, presented by Hon’ble Union Minister of State for Home Affairs, Shri Kiren Rijiju, celebrated the achievements by some of the most creative and strategic minds from the streams of Marketing, Media and Advertising

How effective are celebrity influencers in brand promotion?

By Madhuwanti Saha | Feb 26, 2016

Brands are increasingly relying on celebrity influencers on social media to promote their products, but is this approach delivering the expected results?

Vday: Event led marketing should echo the brand philosophy: Experts

By Sarmistha Neogy | Feb 15, 2016

With Valentine’s Day just gone by, we spoke to brand experts, advertising and marketing heads to understand the importance and relevance of event led marketing.

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