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IAA World Congress convenes, elects 2008 board officers; Pheroza Bilimoria elected Secretary

By exchange4media Mumbai Bureau | Apr 09, 2008

The 41st International Advertising Association (IAA) World Congress convened with newly-elected officers to the IAA Board of Directors. Alan Rutherford, CEO, Digitas Global was elected Senior Vice-President; Pheroza Bilimoria, Managing Director, Business India Publications, was elected Secretary; Sandy Kornberg, Advisory Board Member of Global Advertising Strategies was elected Treasurer. The elections follow the recent succession of Indra Abidin to IAA Chairman and World President from Senior Vice President.

IAA World Congress: IAA and Samir Fares Awards presented

By exchange4media News Service | Apr 09, 2008

The 41st International Advertising Association (IAA) World Congress saw the IAA and Samir Fares Awards presented to Tateo Mataki, President & CEO of Dentsu, and Jean-Claude Boulos, GM of Alsumaria, respectively. The Awards were presented by Indra Abidin, the new IAA Chairman and World President.

International:They'll Still Be Chasing Google

By Source: Advertising Age | Feb 04, 2008

NEW YORK ( -- It's the biggest acquisition Microsoft has ever attempted and the biggest ever to hit the online ad business. But what's most surprising about the software giant's bid late last week for Yahoo is how little the $44.6 billion merger would change internet advertising -- at least in the near term.

International: Viacom, Microsoft Strike 5-Year, $500M Ad Deal

By Source: Advertising Age | Dec 20, 2007

Mutual Respect of Copyright Provides 'Good Foundation' for Partnership

Microsoft to acquire equity stake in Facebook; to expand advertising deal for international markets

By exchange4media Mumbai Bureau | Oct 26, 2007

Microsoft has announced its plans to acquire a $240-million equity stake in Facebook. The companies are also expanding their multi-year advertising deal to cover international markets and make Microsoft the exclusive third-party advertising platform partner for the online social network.

International: Ballmer's Big Bet: Microsoft Will Be Ad Giant

By Source: Advertising Age | Oct 08, 2007

Skeptics Suggest $12 Billion Target Can Only Be Hit With More Acquisitions

International : Microsoft, AQuantive Close Deal

By Source: Advertising Age | Aug 14, 2007

Computer Titan Splits Its Ad Business Into Three Groups After Acquisition

Microsoft announces plans to acquire ad exchange platform Co AdECN

By exchange4media Mumbai Bureau | Jul 28, 2007

Microsoft Corp is planning to acquire AdECN Inc, an advertising exchange platform company, for an undisclosed amount. The deal intends to further Microsoft’s ability to provide a comprehensive search and display advertising platform for advertisers and publishers.