Search Result : Kei News
 

Unilever, Shell, Volvo among cos. that support global rollout of GroupM's viewability standards

By exchange4media News Service | Aug 18, 2017

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher viewability partners to study performance metrics for social and newsfeed video

Cannes Lions 2017: Unilever Global CMO Keith Weed talks of embracing old and new rules in advertising

By exchange4media News Service | Jun 22, 2017

Weed also spoke on key issues such as ad fraud, embracing diversity in advertising and why brands first need to engage their consumers

Cannes Lions 2017: Brooke Bond Red Label's 6 Pack Band challenges stereotypes, breaks barriers: Keith Weed

By Srabana Lahiri | Jun 21, 2017

Transgender band’s performance on stage @Cannes reaffirms diversity agenda of festival

Guest Column: Have you Google-searched your soul lately, asks Meera Sharath Chandra@Cannes Lions 2017

By exchange4media News Service | Jun 21, 2017

Technology, content and communication no longer want to be disruptors; they want to become active reasons to bond

Star Sports 1 Tamil TVC is all about Tamil Pride

By Venkata Susmita Biswas | Jun 14, 2017

The regional channel, which is the first of its kind in India, kicked off recently with a 360-degree marketing campaign, #MachiAreYouReady

BC Web Wise wins digital mandate for KEI Industries

By exchange4media News Service | May 17, 2017

The mandate includes building a mobile-first presence for the brand in addition to creative strategy, online PR, social media management and media planning

CNN & Mitsubishi launch global digital campaign for energy efficient innovations

By exchange4media News Service | Oct 06, 2016

This campaign builds on the successful relationship between CNN and Mitsubishi Heavy Industries and is tailored to reach CNN’s upscale and sought-after international audiences

Cannes Lions 2016: Unilever's #unstereotype: Balki, Aline Santos on power panel talk gender justice in advertising

By Srabana Lahiri | Jun 24, 2016

40% of women say they do not identify at all with the women they see in ads; advertising must be a powerful force in leading positive cultural change

Viacom18 chooses Ooyala Pulse to monetize Voot

By exchange4media News Service | Jun 01, 2016

Ooyala is now the ad delivery provider for Voot, a new over-the-top (OTT) service from Viacom18. The new service includes content from COLORS, MTV, Nickelodeon, Nick as well as Voot originals

Vday : Broadcasters showcase curated romantic line-ups to celebrate Valentine's Day

By exchange4media News Service | Feb 15, 2016

From romantic movies, special musical shows and big Bollywood movie premiers, broadcasters lined-up curated romantic content to attract more viewership on Valentine’s Day.

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