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Cannes Lions 2017: Unilever Global CMO Keith Weed talks of embracing old and new rules in advertising

By exchange4media News Service | Jun 22, 2017

Weed also spoke on key issues such as ad fraud, embracing diversity in advertising and why brands first need to engage their consumers

Cannes Lions 2017: Brooke Bond Red Label's 6 Pack Band challenges stereotypes, breaks barriers: Keith Weed

By Srabana Lahiri | Jun 21, 2017

Transgender band’s performance on stage @Cannes reaffirms diversity agenda of festival

Guest Column: Have you Google-searched your soul lately, asks Meera Sharath Chandra@Cannes Lions 2017

By exchange4media News Service | Jun 21, 2017

Technology, content and communication no longer want to be disruptors; they want to become active reasons to bond

Star Sports 1 Tamil TVC is all about Tamil Pride

By Venkata Susmita Biswas | Jun 14, 2017

The regional channel, which is the first of its kind in India, kicked off recently with a 360-degree marketing campaign, #MachiAreYouReady

BC Web Wise wins digital mandate for KEI Industries

By exchange4media News Service | May 17, 2017

The mandate includes building a mobile-first presence for the brand in addition to creative strategy, online PR, social media management and media planning

CNN & Mitsubishi launch global digital campaign for energy efficient innovations

By exchange4media News Service | Oct 06, 2016

This campaign builds on the successful relationship between CNN and Mitsubishi Heavy Industries and is tailored to reach CNN’s upscale and sought-after international audiences

Cannes Lions 2016: Unilever's #unstereotype: Balki, Aline Santos on power panel talk gender justice in advertising

By Srabana Lahiri | Jun 24, 2016

40% of women say they do not identify at all with the women they see in ads; advertising must be a powerful force in leading positive cultural change

Viacom18 chooses Ooyala Pulse to monetize Voot

By exchange4media News Service | Jun 01, 2016

Ooyala is now the ad delivery provider for Voot, a new over-the-top (OTT) service from Viacom18. The new service includes content from COLORS, MTV, Nickelodeon, Nick as well as Voot originals

Vday : Broadcasters showcase curated romantic line-ups to celebrate Valentine's Day

By exchange4media News Service | Feb 15, 2016

From romantic movies, special musical shows and big Bollywood movie premiers, broadcasters lined-up curated romantic content to attract more viewership on Valentine’s Day.

POGO to bring in two new international TV series

By exchange4media News Service | Jan 12, 2016

Yokai Watch’ and ‘Tashi’ the international animated shows premiering on Pogo

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