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CNN & Mitsubishi launch global digital campaign for energy efficient innovations

By exchange4media News Service | Oct 06, 2016

This campaign builds on the successful relationship between CNN and Mitsubishi Heavy Industries and is tailored to reach CNN’s upscale and sought-after international audiences

Cannes Lions 2016: Unilever's #unstereotype: Balki, Aline Santos on power panel talk gender justice in advertising

By Srabana Lahiri | Jun 24, 2016

40% of women say they do not identify at all with the women they see in ads; advertising must be a powerful force in leading positive cultural change

Viacom18 chooses Ooyala Pulse to monetize Voot

By exchange4media News Service | Jun 01, 2016

Ooyala is now the ad delivery provider for Voot, a new over-the-top (OTT) service from Viacom18. The new service includes content from COLORS, MTV, Nickelodeon, Nick as well as Voot originals

Vday : Broadcasters showcase curated romantic line-ups to celebrate Valentine's Day

By exchange4media News Service | Feb 15, 2016

From romantic movies, special musical shows and big Bollywood movie premiers, broadcasters lined-up curated romantic content to attract more viewership on Valentine’s Day.

POGO to bring in two new international TV series

By exchange4media News Service | Jan 12, 2016

Yokai Watch’ and ‘Tashi’ the international animated shows premiering on Pogo

Honda enters a new era in India, unleashes Wave 2.0 of strategic expansion

By exchange4media News Service | Jul 05, 2014

Starting July, 2014, the Wings have become the ‘Only Honda in India’. In Phase I, the ‘Honda is Honda’ campaign will be rolled out on the digital platform, followed by a 360-degree blitzkrieg across all mediums – TV, print, digital, radio & outdoor

TBWA revamp: Vineet Bajpai made CEO of the Group; new leadership team announced

By exchange4media News Service | Mar 15, 2014

Bajpai's new role will encompass TBWA\India, Magnon\TBWA, Magnon E-Graphics & The Integer Group across the Indian Sub-continent. Philip Brett is named Chairman of TBWA\India Group

First Cannes Lions jury members named

By exchange4media News Service | Mar 14, 2014

Jury members for Titanium & Integrated, Press, Outdoor, Radio and Film Craft have been named. Prasoon Joshi is Jury President, Titanium & Integrated Lions. Malvika Mehra, Tista Sen, Tapas Sen & Abhijit Chaudhuri are the jury members from India

AdFest disqualifies one of Fabulous Four directors for the first time

By exchange4media News Service | Mar 07, 2014

The decision was taken against the Bangkok director, whose short film didn't match with the original script submitted, thus violating the rules of the programme

Rahul Welde, James Thompson named Jury Presidents for AMES 2014

By exchange4media News Service | Feb 21, 2014

Ashutosh Srivastava, Harpreet Singh Tibb, Nirvik Singh, Rupen Desai, Vikram Sakhuja, Bindu Sethi, Ranganathan Somanathan & Rohan Jha are part of the Effectiveness and Media Strategy Juries

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