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Cheil SWA bags digital mandate for JK Helene Curtis' Park Avenue Premium Perfume & Beer Shampoo

By exchange4media News Service | Jun 10, 2017

The agency will handle digital marketing duties including social media management across multiple platforms, media buying and digital creatives

Dheeraj Dhawan joins Fountainhead MKTG's Digital division as VP - Brand Solutions

By exchange4media News Service | May 12, 2017

Dhawan will be based in Mumbai and will lead the business development and client servicing function of the division

Dentsu One rolls out new campaign 'It's OK is not OK' for JK Tyre

By exchange4media News Service | May 11, 2017

The campaign aims to put an end to the indifferent attitude of two-wheeler tyre buyers

Dentsu Webchutney appoints Ajay Ahluwalia as Executive Creative Director

By exchange4media News Service | Apr 21, 2017

Ahluwalia will lead the charge out of the agency’s Gurgaon office

Arré ropes in Jaideep Singh to guide its monetisation strategy

By exchange4media News Service | Apr 13, 2017

Singh, who joins the Arré management team as a Director, will also guide the launch of Arré’s music vertical and contribute his experience towards expanding other content verticals

Following SC nod, TRAI notifies tariff order even as broadcasters remain apprehensive

By Saif Ahmad Khan | Mar 06, 2017

The Madras High Court will evaluate the legality of the tariff order issued by TRAI once again when the matter comes up for hearing before it on March 7

Dentsu One wins creative mandate for JK Tyres

By exchange4media News Service | Mar 04, 2017

As part of the mandate, Dentsu One’s scope of work will range across TVC, print, radio, OOH, digital, and activations wherein it will focus on launching the client’s two-wheeler tyres

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Ignition Creative announces expansion in Asia-Pacific; appoints Jaideep Singh as APAC Chairman

By exchange4media News Service | Dec 21, 2016

Singh will guide the LA-based integrated marketing agency's launch in India and APAC

Broadcasters Euphoric on HC verdict on DAS IV , but concerned over implementation on short deadline

By Ruhail Amin | Dec 13, 2016

Though the broadcasters have welcomed the High Court order on DAS IV implementation, however there are concerns being raised about the implementation process, given the tight deadline and the unavailability of set-top boxes in many places

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