Search Result : Jk News

Haier unveils new TVC and series of festive offers

By exchange4media News Service | Oct 01, 2016

The new TVC will be premiering from the first week of October across all metro cities and will be telecasted on 39 channels in 5 languages – Hindi, Tamil, Bengali, Kannada and Marathi. The Television commercial is based on the narrative ‘UltekoSeedha’ which means making the small inconvenient things in life convenient

Brand Harry Potter casts a spell; social media and e-commerce platforms reflect frenzy

By Ronald Menezes | Aug 03, 2016

'Harry Potter and the cursed child' is the last book of the Harry Potter series and social media and e-commerce has taken the excitement to a newer level

Barkha Dutt hits out at Arnab Goswami in her Facebook post

By exchange4media News Service | Jul 28, 2016

NDTV’s Consulting Editor, Barkha Dutt today put out a post on her Facebook page and criticised Times Now’s Editor-in-Chief for calling journalists like her ‘terror sympathisers’

Innovation drives low-involvement category brands for greater connect

By Sarmistha Neogy | Jul 22, 2016

Recently, Varuna Pumps, Finolex Fans, Cello Butterflow, Coverfox and HDFC Ergo have used interesting and engaging narratives to communicate with their audience on both television and the digital mediums to create a strong brand recall

Isobar & AMNET launch programmatic radio in India

By exchange4media News Service | Jul 08, 2016

In order to execute the first ever digital radio, Isobar and AMNET partnered with digital audio companies, Triton Digital and AdsWizz by integrating data with Appnexus

ASCI upholds complaints against Amazon, Patanjali, Snapdeal & Kalyan Jewellers among others

By exchange4media News Service | May 27, 2016

ASCI’s Consumer Complaints Council (CCC) upheld complaints against 90 out of 156 advertisements. Out of 90 advertisements against which complaints were upheld, 32 belonged to the Education category, 30 in the Healthcare & Personal Care category, followed by 10 in the Food & Beverages category and 18 advertisements from other categories

ASCI upholds complaints against HUL, Reliance & Tata Motors among others

By exchange4media News Service | May 10, 2016

Out of 80 advertisements against which complaints were upheld, 48 belonged to the Education category, 13 were from the Healthcare category, followed by 5 from the Food & Beverages category and 14 advertisements from other categories

Low-involvement category brands redefine ad narratives in 2015

By Sarmistha Neogy | Dec 11, 2015

Ambuja Cement, Scotch Brite, insurance (HDFC Life, Tata AIA Life & Birla Sun Life) and plywood (CenturyPly & Greenply) brands weave interesting stories to get consumers involved with the brands

Inspite of seeing explosive growth in last 5 years, deo category is under duress: Ashok Namboodiri

By Sarmistha Neogy | Dec 04, 2015

In a candid conversation with exchange4media, Ashok Namboodiri, Business Director, JK Helene Curtis, speaks about the challenges in this category, the reason behind the clichés in its advertising, the brand’s marketing plan, celebrity association, and adoption of this category in tier 2 and tier 3 markets