Search Result : Jetlite News

Jet Airways consolidates & re-brands low-fare products

By exchange4media News Service | Mar 20, 2012

As part of a strategic rebranding exercise announced in July 2011, Jet Airways Konnect & JetLite will be rebranded as JetKonnect, effective March 25, 2012

JetLite Affiliate Programme launched on Shoogloo Network

By exchange4media News Service | May 21, 2010

With the launch of its Affiliate Network, JetLite, a wholly-owned subsidiary of Jet Airways, has become the first domestic low cost carrier to introduce an affiliate marketing programme. This will be in collaboration with Shoogloo Affiliate Network.

A brush with JetLite campaign gives birth to Air Deccan’s ‘We’d rather you smile :)’ campaign

By exchange4media News Service | Apr 18, 2008

It’s a sky war that is being fought on ground. And the battlefield in this case is Mumbai’s Chhatrapati Shivaji International Airport Terminal 1-A. Equus Red Cell has decided to match JetLite’s OOH campaign, which states: ‘Our smile lights up 502 flights to go over 50 cities every day’, smile for smile for its client Air Deccan.

Spenta Multimedia to publish JetLite’s in-flight magazine ‘Xpressions’

By exchange4media News Service | Mar 17, 2008

Contract publisher Spenta Multimedia has been appointed by JetLite, a wholly-owned subsidiary of Jet Airways, to publish its monthly in-flight magazine ‘Xpressions’ from June 2008. Spenta Multimedia’s mandate is to completely revamp the magazine, including its title. Earlier, Mediascope was the publisher of the magazine.

Starcom Worldwide elevates Nikhil Rangnekar to Executive Director, India-West

By exchange4media Mumbai Bureau | Oct 11, 2007

Starcom Worldwide, part of Starcom MediaVest Group, has elevated Nikhil Rangnekar as Executive Director, India-West. He is currently General Manager in charge of the Procter & Gamble account. Rangnekar will continue to report to Manish Porwal, Managing Director, India-West and South, and will assume his new role before the end of the year.

M&C Saatchi bags creative duties of Vipul Group

By Tuhina Anand | Oct 03, 2007

Close on the heels of bagging the creative duties of JetLite, M&C Saatchi has bagged the business of Vipul Group. The Group has interests in real estate, facility management and remote sensing facility management. The business was won following a pitch that was called a month ago, where three agencies were shortlisted. The size of the business is estimated to be close to Rs 10 crore. The Group is now looking for a media partner and has shortlisted few agencies.

M&C Saatchi bags creative mandate for JetLite

By Tuhina Anand | Sep 21, 2007

M&C Saatchi has further strengthened its relationship with Jet Airways. The agency has been entrusted with the creative duties of JetLite. Though the size of the business could not be ascertained, industry estimates peg it around Rs 7-8 crore.

Starcom signed as media AoR for JetLite; account size Rs 18-20 cr

By Noor Fathima Warsia | Aug 30, 2007

Following the completion of the Jet Airways-Sahara Airlines deal, which resulted in the rebranding of the latter to JetLite, Starcom Worldwide has been signed as the media AoR for JetLite. The business is pegged in the region of Rs 18-20 crore.