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2016 for ecommerce: Teething competition, markdown in valuation and huge investment

By exchange4media News Service | Jan 06, 2017

Merger, partnership, acquisition, steep markdown in valuation, huge investments and brand makeover 2016 witnessed everything in ecommerce sector. A flashback at how the year treated the top three players, Amazon India, Flipkart and Snapdeal

Will the launch of Amazon Prime disrupt the OTT sector?

By Madhuwanti Saha | Nov 07, 2016

India is all prepared for the entry of the new OTT player from Amazon, Amazon Prime Video scheduled on November 18. Will it prove to be a game-changer in this place going with its aggressive partnerships and investment?

Amazon to invest additional $3 billion in India

By exchange4media News Service | Jun 11, 2016

The announcement regarding the additional investment was made at the US-India Business Council’s (USIBC) Leadership Summit in Washington

Guest Column: Grey Areas in Digital India: Sakhhi Chhabra

By Sakhhi Chhabra | Feb 10, 2016

Digital media has taken the world by storm, upending the world of traditional marketing. This requires 21st-century marketers to become savvy about a broad range of digital marketing options writes Sakhhi Chhabra, Research Scholar, MDI, Gurgaon.

Guest Column: E-commerce fastest growing sectors in Indian economy

By Sameer Parwani | Jan 24, 2015

Major players are reworking their strategies by evolving business models, developing aggressive marketing plans and investing in R&D; investment coming into e-commerce will be dedicated towards improving customer service

Guest Column: E-commerce fastest growing sectors in Indian economy

By Sameer Parwani | Jan 24, 2015

Major players are reworking their strategies by evolving business models, developing aggressive marketing plans and investing in R&D; investment coming into e-commerce will be dedicated towards improving customer service

Why Jabong acquisition makes sense for Amazon

By Abhinn Shreshtha | Oct 17, 2014

Amazon's rumoured interest in Jabong might actually make perfect sense for the e-commerce giant which is fighting Snapdeal and Flipkart for a share of the Indian market

Zuckerberg's visit to India receives positive reviews with a few exceptions

By exchange4media News Service | Oct 13, 2014

While media platforms covered every step of Facebook CEO Mark Zuckerberg's visit extensively & cheeringly, there has been some disappointment over controlled press interaction & pre-censored questions

Zuckerberg's visit to India receives positive reviews with a few exceptions

By exchange4media News Service | Oct 13, 2014

While media platforms covered every step of Facebook CEO Mark Zuckerberg's visit extensively & cheeringly, there has been some disappointment over controlled press interaction & pre-censored questions

Amazon shrugs off Flipkart's Billion-Dollar 'bait'

By Abhinn Shreshtha | Oct 08, 2014

The e-commerce veteran claims it made no attempts to divert traffic from Flipkart on October 6, and was not affected by the sale event, what with a 100 per cent increase in sales over the previous day

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