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Will metros be the new airports for OOH?

By exchange4media News Service | Feb 14, 2017

The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being hailed as an emerging mode of transport .

Union Budget'17 to spur higher OOH spends, say outdoor agencies

By exchange4media News Service | Feb 07, 2017

Tax benefits for the middle class and small and medium companies will result in higher spending power, which could see more interest in OOH advertising, say industry experts.

Big FM airs live radio show on Bus Q Shelters for Delhiites

By exchange4media News Service | Jan 10, 2017

The campaign titled ‘Sunte Hi Pyaar Ho Jaye’ aims at establishing a refreshing connection with listeners.

JCDecaux unveils Vivo campaign in Chennai Metro's elevated airport stretch

By exchange4media News Service | Dec 30, 2016

The contract is for a period of 10 years and will include 32 stations and 42 trains of the Chennai Metro Project

Dapper Virat Kohli urges Delhiites to dress traditionally this festive season for Manyavar

By exchange4media News Service | Nov 01, 2016

The Pehno apni pehchaan campaign is seen all over Dehli streets at various JCDecaux networks

CP Plus launches brand recall OOH campaign in Delhi

By exchange4media News Service | Sep 16, 2016

CP Plus have once again exclusively tied up with JCDecaux in order to run their brand recall campaign in Delhi

Chennai Metro: A new premium advertising platform

By exchange4media News Service | Jul 19, 2016

JCDecaux has the exclusive advertising rights for the Chennai Metro Rail Limited’s (CMRL) rolling stocks (trains). These include exclusive external wraps, internal train branding as well as a combination of both. The contract is for a period of 10 years and will include all the proposed 32 stations and 42 trains of the Chennai Metro Project where-in each train comprises four car coaches

MEC's Wavemaker reveals how it helped ‘Broken Witt Rebels’ secure multiple record deals

By exchange4media News Service | Jun 25, 2016

Speaking at the Cannes Lions Festival this evening, the team at MEC Wavemaker demonstrated how the approach it has taken to creating powerful content and targeted social engagement is relevant to any brand seeking to resonate with its target audience.

JCDecaux bags exclusive Chennai Metro train branding contract

By Abhinn Shreshtha | Jan 21, 2016

Reliance Trends and Renault have already signed advertising contracts with more deals expected to close in the coming weeks.

JCDecaux gets named in Limca Book of Records

By exchange4media News Service | Mar 04, 2015

JCDecaux has announced that its Indian subsidiary has been certified by the Limca Book of Records with two national records.

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