OnePlus, Amazon and 42 brands team up with Star Wars: The Last Jedi

The team has collaborated with 44 brands including OnePlus, Celio, Hasbro, Lego, Funskool, Amazon, Myntra, Scholastic, Hamleys and Tata Motors amongst...

Happy mcgarrybowen launches its Delhi-Gurgaon operations

The Gurgaon-based operation will have Jay Gala and Bodhisatwa Dasgupta leading from the front

Myntra’s new campaign highlights hassle free returns and instant refunds for customers

The two ad films exemplify the hesitancy among shoppers from smaller towns to avail certain services or features related to online shopping

Mobikwik hires Rukaiya Rangwala to lead the payment gateway business

updated: Rukaiya has over 15 years of experience in the technology and e-commerce industry, and has worked across the US, Singapore, Japan and India

We aim to challenge conventions by offering quality products that are highly affordable: Parminder Datt, Alcis

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving stre...

Bengali actor Jisshu Sengupta captures Kolkata’s spirit in Jabong’s new campaign

The campaign combines innovation with its strong understanding of consumers and regional nuances to create content engagement

Happy mcgarrybowen appoints Rajesh Mani as ECD, Kunal Madhavdas as Sr. VP

The new hires mark a distinct upsurge in direction and ambition from Happy mcgarrybowen on its tenth anniversary

Inuxu's 'adgebra' platform joins forces with iZooto for native ads in browser notifications

adgebra and iZooto have collaborated to help publishers monetize web notifications since they drive about 40 per cent traffic for select publishers

Brands touch hearts this Independence Day

From Ola to Badshah Masala, brands are using their position to initiate social change, create dialogue and create capital for meaningful causes.

Virality helped Zoomcar up the ante: Harish Rawat, CMO

The CMO of Zoomcar talked about his marketing experiences and the company’s rather unique on-ground activations

Gritstones ropes in Amit Sadh

He will now be the face of the clothing brand He will now be the face of the clothing brand

Marico appoints Ananth Narayanan to its Board of Directors

Narayanan joins the board as an Additional (Independent) Director