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9XM salutes the Indian Army with a patriotic single titled Salaam Haq Se

By exchange4media News Service | Oct 12, 2016

‘Salaam Haq Se’ the track brings alive the patriotic fervor across every Indian and celebrates the achievements of our brave soldiers.

Netflix earmarks $800 million on technology and development in 2016

By Madhuwanti Saha | Jul 29, 2016

On the local content front, Netflix is pursuing recent Bollywood titles, notable indie films, classic Bollywood titles and the best of regional cinema (Tamil, Gujarati, Punjabi and Marathi). Its goal is to bring Indian cinema to not only all regions of India but to the world where Netflix exists, accessible to over 81 million members

9XM launches 'Stardum', releases album 'Daru On The House'

By exchange4media News Service | May 23, 2016

9XM has launched a new property called‘9XM Stardum’. The first release under 9XM Stardum is titled ‘Daru On The House’ (DOTH) featuring Punjabi music composer and singer Jaspal Singh (JSL) and singer/ reality star Harshit Tomar

9XO launches music matching app ‘Hook’

By exchange4media News Service | Jan 19, 2016

Along with the Hook app, 9XO will also launch a show starting today at 5pm. The 30 minute band will showcase the playlist of 10 hit songs which will also be display on the app

TV broadcasters vie for piece of the Rs 4,600 crore digital VoD market pie

By Collin Furtado | Nov 20, 2015

Video is one of the fastest growing online ad formats with the highest CAGR (compound annual growth rate) of 56 per cent and amounted to Rs.330 crore in 2014, says the FICCI-KPMG report. This year it is expected to grow by around 30-40%

Guest Column: 4 reasons why video is future of digital content: Rama Krishna Veerapaneni

By Rama Krishna Veerapaneni | Sep 26, 2015

Some of the figures on the kind of video content now being uploaded and consumed on the internet are mind-boggling, says Rama Krishna Veerapaneni, Managing Director, Whacked Out Media

Cannes 2015: Some tips from inside the Jury Room at Cannes

By Sanjay Mehta | Jun 23, 2015

"The case film is very crucial but it does not need to be exaggerated. The jury is very smart. They have seen things, they know the numbers, they know what's generally possible and what's not. So if there are results that appear to be highly overblown, and one can see through such cases, it may hurt your case," says Social Wavelength Joint-CEO, Sanjay Mehta, who was on Mobile Jury

ASCI launches mobile app to curb misleading advertisements

By exchange4media News Service | Jun 18, 2015

ASCIonline will provide consumer complaint services on a mobile app besides providing the facility online

India is still a Rs 7-7.5 billion advertising market, with digital just in millions: Neeraj Roy

By exchange4media News Service | May 02, 2015

Brands should look at creating great content, building communities around it and then leading it to commerce, says Neeraj Roy, MD & CEO of Hungama Digital at Mobillion 2015

Reliance Games appoints LinOpinion|GH as its PR agency partner

By exchange4media News Service | Oct 21, 2014

The win comes on the back of a multi-agency pitch