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Pitch Madison Advertising Report 2017: What advertisers are getting wrong?, experts debate with Arnab Goswami

By exchange4media News Service | Feb 20, 2017

The Pitch Madison Advertising Report 2017 was recently released at the ITC Grand Central in Mumbai. On the sidelines of the launch a panel discussion was held on the topic, What advertisers are getting wrong?, moderated by Arnab Goswami

4th edition of Stream India 'unconference' underway

By exchange4media News Service | Feb 16, 2017

With over 300 leaders expected to join this calendar event, one can expect to see the masters in the department of technology, marketing and media fraternity.

BJP takes lead in BARC’s Top 10 Brands list for Week 5

By exchange4media News Service | Feb 10, 2017

BARC’s Top 10 Brands Across Genres saw BJP and Petroleum Conservation Research Association entering the list at the top two spots for its fifth week

FMCG cos to record weak Q3 report cards as demonetisation woes underweigh

By exchange4media News Service | Feb 06, 2017

From the FMCG firms’ Q3 results ending December 2016, it’s evident that demonetisation has hit the Rs 2.5-lakh-crore FMCG market by a nearly 1.5 per cent of net sales

Shopclues makes a surprise entry in BARC's Top 10 Brands

By exchange4media News Service | Feb 03, 2017

While Amazon, Myntra and Snapdeal fail to make it to BARC’s Top 10 Brands, online retail firm Shopclues enters the list at fourth spot

Amazon India tops BARC's Top 10 Brands list for the third consecutive week

By exchange4media News Service | Feb 01, 2017

BARC India’s third week of 2017’s viewership and ad insertions data saw Amazon topping Top 10 Brands for the third consecutive time and strengthening its position in the Top 10 Advertiser list

The Leo Group now has two-agency structure in India; announces Leo Burnett India and Leo Burnett Orchard

By exchange4media News Service | Jan 31, 2017

Both agencies will serve as drivers for The Leo Group’s growth; Mahuya Chaturvedi joins as COO of Leo Burnett Orchard

With Maruti, ITC, Titan and TGBL’s media pitches, Rs 1300 crore of ad monies up for grabs

By Priyanka Mehra | Jan 30, 2017

The last couple of months have been a busy time for media agencies in India, with four major media pitches in the running.

Amazon India holds firm in BARC’s Top 10 Advertisers and Top 10 Brands charts

By exchange4media News Service | Jan 20, 2017

BARC’s second week of 2017 (January 7-13) saw ecommerce giant Amazon India making its presence in both Top 10 Brands and Advertisers list under Across Genres category

ITC's Karan Kumar to join Fabindia as Head of Brand and Marketing

By Priyanka Mehra | Jan 16, 2017

Kumar, a management committee member at ITC, till recently was heading consumer and retail brand marketing, digital initiatives and omni-channel technology innovations at ITC’s lifestyle retailing business

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