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Amazon India holds firm in BARC’s Top 10 Advertisers and Top 10 Brands charts

By exchange4media News Service | Jan 20, 2017

BARC’s second week of 2017 (January 7-13) saw ecommerce giant Amazon India making its presence in both Top 10 Brands and Advertisers list under Across Genres category

ITC's Karan Kumar to join Fabindia as Head of Brand and Marketing

By Priyanka Mehra | Jan 16, 2017

Kumar, a management committee member at ITC, till recently was heading consumer and retail brand marketing, digital initiatives and omni-channel technology innovations at ITC’s lifestyle retailing business

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Ecommerce players Amazon, Myntra and Snapdeal return to BARC’s top 10 brand list

By exchange4media News Service | Jan 13, 2017

BARC’s week 1 (December 30-January 6) saw ecommerce players Amazon, Myntra and Snapdeal return to the list of Top 10 Brands after Diwali. Meanwhile Reckitt Benckiser India's replaced FMCG company Patanjali Ayurved in the top 10 advertisers chart

Ola appoints Shalabh Seth as CEO of Ola Fleet Technologies

By exchange4media News Service | Jan 12, 2017

Seth will focus on accelerating supply growth through Ola’s flagship leasing program in association with OEM ecosystem

ITC initiates media pitch; account size over Rs 500 crore

By Priyanka Mehra | Jan 11, 2017

The multi-agency pitch is expected to take place out of Bangalore at the end of this month and will see participation from all the major media agencies

Airtel, Flipkart, Pan Bahar Masala among others in the dock for flouting ASCI norms

By exchange4media News Service | Jan 10, 2017

In October 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 98 out of 162 advertisements. Out of 98 advertisements against which complaints were upheld, 37 belonged to the Healthcare category, 31 to the Education category, followed by 6 in the Food & Beverages category, 5 in Personal Care Category and 19 advertisements from other categories

Ketan Desai appointed President North, GREY Group India

By exchange4media News Service | Jan 10, 2017

Desai will be based in GREY's Delhi office and will work closely with Sunil Lulla, Chairman and Managing Director, GREY Group India

India Today Group announces first edition of India Today Conclave - South 2017

By exchange4media News Service | Jan 09, 2017

The two-day conclavein Chennai will bring Chief Ministers of the southern states andstars such as Kamal Haasan, Tamannaah Bhatia, and others on one platform

FMCG biggies HUL and Patanjali lead BARC charts as top advertisers in week 52

By exchange4media News Service | Jan 06, 2017

BARC’s Top 10 Advertisers under Across Genres category for the week 52 (December 24-30) saw FMCG players Hindustan Unilever and Patanjali topping the list again. Meanwhile Airtel Cellular Phone Service reinstated its first spot in Top 10 Brands

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