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Amazon India returns after brief hiatus to rule BARC's Top 10 Brands @Week 32

By exchange4media News Service | Aug 21, 2017

Amazon India regained hold over BARC’s Top 10 Brands for Week 32 (August 5–11). It moved up to fifth spot in the Top 10 Advertisers for the same week.

BARC Week 31: Amazon India enters both Top 10 Advertiser and Top 10 Brands

By exchange4media News Service | Aug 11, 2017

After a short spell of absence, Amazon India makes its presence felt in BARC’s Top 10 Advertiser and Top 10 Brands while Airtel Postpaid Promise reclaims its hold over latter

Subho Sengupta appointed as Executive VP and GM of Contract Advertising Delhi

By exchange4media News Service | Aug 09, 2017

Sengupta joins from J Walter Thompson where he spent the last four years

Bar soap ads shun falling rose petals for grit and grime

By Venkata Susmita Biswas | Aug 04, 2017

Two brands, Vivel and Hamam have both cashed in on the women empowerment sentiment to create a refreshing brand communication

BARC Week 30: Close Up Ever Fresh leads BARC's Top 10 Brands

By exchange4media News Service | Aug 04, 2017

Hindustan Lever continued to dominate BARC’s Top 10 Advertisers list

Madison Media acquires majority stake in performance digital agency, HIVEMINDS

By exchange4media News Service | Aug 02, 2017

HiveMinds was founded 6 years ago by Jyothirmayee JT, a pioneer in digital advertising in India with more than a decade of expertise in marketing, technology and data analytics

Jury for BW APPLAUSE Awards'17 announced

By exchange4media News Service | Jul 27, 2017

exchange4media BW APPLAUSE Awards 2017 is aimed at recognising and honouring the quality work experiential agencies are producing in the space of events and experiential marketing across all 35 encompassing categories

Sumit Sehgal appointed as CMO at COMIO India

By exchange4media News Service | Jul 22, 2017

Sehgal to lead the marketing mandate in building COMIO as a differentiated, strong and conversational brand in the mobile handset market

Ogilvy India restructures for new Integrated Creative Leadership

By exchange4media News Service | Jul 14, 2017

Ajay Gahlaut, Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha, Mahesh Gharat and Azazul Haque to lead new Integrated Creative Leadership structure

Videocon D2H and Hindustan Lever lead BARC Top 10 Brands and Advertisers lists for Wk 27

By exchange4media News Service | Jul 14, 2017

In week 27, Amazon India made an entry again in both the lists

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