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Ad sales for kids cluster will cross Rs 500 crore this year: Nina Elavia Jaipuria, Viacom 18

By Madhuwanti Saha | Nov 30, 2016

With ad sales of Nick and Sonic grown by 30 and 50 per cent respectively, Nina Elavia Jaipuria shares the success story of Viacom18’s kids cluster, brand association, the year 2016 and leading the category for more three years in a row

Savlon Swasth India Mission unveiled on Children's Day

By exchange4media News Service | Nov 15, 2016

Initiative encourages children to adopt the healthy habit of washing hands often

Impressive line-up of speakers at 10th edition of Indian Magazine Congress today

By exchange4media News Service | Nov 09, 2016

Themed on “Incredible Magazines”, this edition will deliberate on various issues that concern the media at large, including magazines

Here Come the Final Nominees for IPOY 2016

By exchange4media News Service | Nov 07, 2016

Here are the five nominees (two of them joint nominees) who have made it to the final round for the award

Guest Column: It’s another day, another show for Times Now and Arnab: John Thomas

By John Thomas | Nov 03, 2016

Arnab Goswami influenced television journalism in India in his decade with Times Now. There is no discounting that. But it may now be time for him to learn management and business practices and conform, unlike when he could play the crusading editor-anchor and pursue an agenda to prove himself to those in the journalistic fraternity who did not take him seriously, so long as the business managers were satisfied with the viewership figures. That’s when the real games begin, writes John Thomas

FCB Ulka Bangalore wins advertising duties for AVT Premium

By exchange4media News Service | Oct 25, 2016

A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium

How advertisers are leveraging kids channels this Diwali

By Madhuwanti Saha | Oct 24, 2016

Currently, kids’ category advertising is one-tenth of the total advertiser base. The kids’ category is no longer a niche; it is growing at 8 per cent in urban and 6 per cent in rural in terms of viewership. The kids’ segment revenue share is about 3 per cent of the total revenue

Puneet Kapoor moves to McCann Bangalore

By exchange4media News Service | Oct 08, 2016

Kapoor started his career with Saatchi & Saatchi Delhi in 1997. In his career spanning 19 years, he has worked with agencies like Leo Burnett, Enterprise Nexus, Ogilvy, McCann, ElevenBrandworks& BBH before joining McCann

FCB Cogito appoints Vidyadhar Wabgaonkar as President

By exchange4media News Service | Oct 04, 2016

Wabgaonkar has also headed Strategic Planning at FCB Ulka (Mumbai and South) and is currently leading the Strategic Planning effort at FCB Interface, which he will continue to do along with his new responsibility at FCB Cogito

Mindshare, HUL, Vijay Shekhar Sharma win honours at Maddies 2016

By exchange4media News Service | Sep 30, 2016

A total of 37 metals were given away along with 3 Hall of Fame Awards. In all, 15 Gold metals were awarded, as exchange4media celebrated the best work done in mobile marketing in the latest edition of its annual mobile awards---The Maddies

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