Isobar Launches ‘Augmented Humanity: Isobar Trends Report 2018’

Report explores five key trends around the intersection of technology and humanity

Isobar, Duroflex partner to launch digital campaign #ReadyForTomorrow

The digital media campaign focusses on engaging users, by leveraging its commercial on ‘offline TV’

Ad spends on digital will double in the next few years: Suraj Nagappa - VP, Isobar India

The recently appointed VP chatted with exchange4media on his aspirations and priorities as he takes over, digital transformation, programmatic adverti...

Should brands and businesses experiment with Instagram's poll feature?

Industry experts believe that if leveraged in a prudent way, the recently released poll feature could fetch brands and businesses a great deal of enga...

Mindshare, GlaxoSmithKline Consumer Healthcare win honours at Maddies 2017

In this year’s edition, a total of 46 metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold metals were awarded.

e4mChillout: Isobar India’s Gopa Kumar finds weekend solace in pets, Netflix and reading

For Gopa Kumar, EVP at Isobar India, weekends are all about Netflix, playing with his pets and burying his nose in a thought-provoking non-fiction boo...

Dentsu Aegis Network launches Amplifi in India

Amplifi is the media investment arm of The Dentsu Aegis Network, comprising four specialisations – Investment Management, Global Media Partnerships, A...

Media ACE'17: GroupM wins Network of the Year, Mindshare bags Agency of the Year award

exchange4media’s Media ACE Awards recognize Indian media agencies for their work and contribution to the industry

Media ACE'17: Shashi Sinha is Network Head of the Year, Nandini Dias named Agency CEO of the Year

Shashi Sinha, CEO of IPG Mediabrands, was named Network Head of the Year while Nandini Dias, CEO of Lodestar UM, won Agency CEO of the Year award at e...

Will Indian brands get a voice?

Experts herald that voice AI could be the next frontier in brand marketing

Ashish Bhasin appointed as MRUC Chairman

MRUC Board of Governors unanimously elect Ashish Bhasin, Chairman & CEO, South Asia, Dentsu Aegis Network (DAN) as the new Chairman of MRUC. He takes...

Mindshare bags 11 metals at Audacity ICMA 2017

A total of 31 awards were given away at the second edition of the Indian Content Marketing Awards

Isobar announces Global Isobar Commerce Practice

The practice will include all Commerce centres of excellence, all e-Commerce, m-commerce, retail commerce experts and Commerce off-shore delivery cent...

e4mChillout: Shamsuddin Jasani's love for Mexican food, date nights with spouse, spending time with son...

Over weekends, the MD of Isobar India feels renewed by looking at the world through his son’s eyes and a little Mexican food just makes things even be...

Isobar brings Integrated Video Chatbot technology for Maruti Suzuki Dzire

This interactive property will entertain users’ first level queries and redirect them to the main website