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Consumer behaviour has negatively impacted Search Engine Marketing

By Venkata Susmita Biswas | Mar 06, 2017

The DAN e4m Digital Report finds that the share of advertising spends on Search will decline from 27% to 19% by 2020.

Experts discuss future of digital advertising in India @DAN exchange4media Digital Report launch

By exchange4media News Service | Mar 02, 2017

Marketers and agency heads discuss the way forward for digital media at the launch of the Dentsu Aegis Network exchange4media Digital Report.

Isobar India bags digital mandate for FOX Life and NatGeo India

By exchange4media News Service | Feb 22, 2017

There is huge opportunity to create great brand narratives through digital for National Geographic and FOX Life, says Gopa Kumar, Vice President, Isobar India

Isobar conducts digital marketing workshop for top B-school professors

By exchange4media News Service | Jan 24, 2017

The agenda of the workshop was to bring the gentry up-to-speed on what’s driving digital today

Taproot Dentsu starts operations in Delhi

By exchange4media News Service | Jan 03, 2017

Based only in Mumbai since its inception in 2009, it has now formally commenced operations in Gurgaon

Dentsu Aegis Network acquires experiential design studio Fractal

By exchange4media News Service | Dec 16, 2016

Acquisition will bring together a team of 1,000 digital experts, including the combined Isobar team and the existing network digital brands iProspect, WATConsult and Dentsu Webchutney

Brand makeover has just been redefined by Oxemberg

By exchange4media News Service | Nov 29, 2016

The brand has reinvented itself lately and the image makeover is not just limited to changing the font size or bringing in a new style icon

Shortlist for Indian Marketing Awards 2016 unveiled

By exchange4media News Service | Nov 21, 2016

The top marketing brands across fourteen categories were shortlisted by a screening council.

Hug Innovations appoints Dentsu India as strategic & creative partner

By exchange4media News Service | Oct 17, 2016

Following a multi-agency pitch, Dentsu India, the integrated full-service communication agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for the World’s first gesture-controlled Smartwatch — Hug

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