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Tech Manch 2017: Industry leaders discuss mobile branding beyond Google & Facebook

By exchange4media News Service | Jun 19, 2017

Facebook and Google have become default options due to first-mover advantage, say panellists

Flashed Yesterday: Mindshare, Red Fuse Communications, Colgate Palmolive, Star India win big at IDMA'17

By exchange4media News Service | Jun 18, 2017

Indian Digital Media Awards (IDMA)honour the best work done across digital and mobile media

Isobar India bags digital and social media mandate for Duroflex

By exchange4media News Service | May 16, 2017

The agency won the account after a multi-agency pitch and will manage it from its Bengaluru office

Mother aspiring to be a professional? Be ready for a lot of hard work: Anita Nayyar, CEO, Havas Media Group, India & South Asia

By exchange4media News Service | May 13, 2017

On the occasion of Mother’s Day, we spoke to some business leaders in the media fraternity about being a working mother

E-com platforms challenge market hegemony with focused digital advertising push

By Abhinn Shreshtha | May 10, 2017

With a huge audience with a clear intent on carrying out transactions, online marketplaces have emerged as a strategic advertising platforms for brands

Isobar bags global digital mandate for Titan Company

By exchange4media News Service | May 06, 2017

Appointment for the leading watch manufacturer spans 32 international markets

ESPNcricinfo partners with Maruti Suzuki Vitara Brezza for IPL

By exchange4media News Service | Apr 27, 2017

ESPN’s Melinda Farell and Arya Yuyutsu tour across all IPL destinations exploring the sights, sounds, and buzz in the latest season of the sport travel program, On the Road

comScore announces launch of MMX multi-platform in India

By exchange4media News Service | Apr 21, 2017

This move expands comScore’s measurement of mobile audiences in India for more robust reporting of visitation, engagement, demographics, and more

Dentsu Aegis Network to continue acquisitions; aims for 50% inorganic growth: Ashish Bhasin, DAN Chairman and CEO, South Asia

By exchange4media News Service | Apr 21, 2017

Dentsu Aegis Network to develop its digital capabilities and aim for 50% inorganic growth Photos:

Agencies need diversity to understand the market: Jane Lin-Baden, CEO, Isobar APAC

By Abhinn Shreshtha | Apr 19, 2017

Jane Lin-Baden, CEO of Isobar APAC, shares her thoughts on the company’s future plans and the key focus areas in terms of technologies and business objectives

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