Search Result : Iprospect News

Start-ups Ambee and Foodiebaba secure investments in The Vault

By exchange4media News Service | Oct 25, 2016

Start-ups secure a cumulative total of INR 45 lakh in investments from Mohit Goel of Omaxe and Vivek Bhargava of iProspect India respectively

iProspect India bags seven new brands; fortifies talent and implements structural changes

By exchange4media News Service | Sep 23, 2016

In keeping with the expanding business, iProspect elevates Muddassar Memon to AVP- Creative & Social

DAN launches Data Sciences in India appoints Gautam Mehra as Chief Data Officer

By exchange4media News Service | Sep 07, 2016

Apart from driving efficiencies within the network, Mehra will help drive data driven solutions to solve complex problem of clients and will work with all the network companies to bring Data, Analytics and Technology together

Experts laud Twitter's new 'quality filter'

By Ronald Menezes | Sep 06, 2016

Twitter released a new ‘quality filter’ to allow users to skip and block unwanted content. Will this create a problem for advertisers and publishers?

iProspect India strengthens leadership team, appoints Divya Ajitkumar as AVP – Client Servicing

By exchange4media News Service | Aug 31, 2016

She will strategically complement iProspect’s aggressive growth plans as she takes on the lead responsibility of servicing the company’s clients in the Indian market

Facebook vs adblockers: Why Facebook is looking to protect its $900 million+ desktop ad market?

By Abhinn Shreshtha | Aug 17, 2016

As Facebook continues its fight to serve ads despite ad blockers, the reason behind its new-found exuberance might be more complex

Can Instagram's new 'Stories' feature take away Snapchat's marketing power?

By Ronald Menezes | Aug 16, 2016

Experts give their take on whether the new ‘Stories’ feature in Instagram which is similar to Snapchat’s own would pose a threat for the latter

Facebook Live, the new destination for real time news ?

By Ruhail Amin | Jul 12, 2016

The use of Facebook videos, particularly live streaming, presents an opportunity to reach an unparalleled audience far beyond the reach of the traditional broadcast. Across the world, increasing number of people from myriad professions-musicians, politicians, academicians, religious groups etc are using Facebook Live to reach out to newer audiences. As the popularity of this new self broadcasting culture catches up, it is probably rewriting the rules of traditional broadcast mediums

Facebook's algorithmic change is a step towards basics, say experts

By exchange4media News Service | Jul 04, 2016

Facebook reportedly has a daily active user rate of 1.09 billion on an average for March and with a reported $340 billion of market capitalization it becomes inevitable that brands use the platform to reach out to a lot of its readers and viewers.

Social Media Day 2016 explores social media's impact on global communication

By Abhinn Shreshtha | Jun 30, 2016

As the world celebrates the impact of social media today, we spoke to some social media experts to get their views on the future of this ecosystem