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iProspect launches Intelligent Content in India; bags Aegon Life Insurance as its first client

By exchange4media News Service | Sep 20, 2017

Intelligent Content is an end-to-end solution that uses intelligent data and insights to design strategies around content creation, amplification and measurement.

Social Street Sweeps Creative Awards at The Ad Club Bangalore's Big Bang Awards 2017

By exchange4media News Service | Sep 20, 2017

At the 22nd edition of Ad Club Bangalore’s annual Big Bang Awards Social Street, Mindshare and Maxus bagged Creative Agency of the Year, Media and Digital Agencies of the year, respectively

Will Indian brands get a voice?

By Misbaah Mansuri | Sep 19, 2017

Experts herald that voice AI could be the next frontier in brand marketing

Ashish Bhasin appointed as MRUC Chairman

By exchange4media News Service | Sep 14, 2017

MRUC Board of Governors unanimously elect Ashish Bhasin, Chairman & CEO, South Asia, Dentsu Aegis Network (DAN) as the new Chairman of MRUC. He takes over from I Venkat, Director- Eenadu

iProspect names Rohan Philips as Global Chief Product Officer

By exchange4media News Service | Aug 31, 2017

Global business performance agency focuses on innovation and transformation with appointment

DAN launches Merkle India, acquires Sokrati

By exchange4media News Service | Jul 28, 2017

Sokrati co-founder Anubhav Sonthalia will be the CEO of Merkle Sokrati and report to Vivek Bhargava, CEO of Performance, Dentsu Aegis Network India, and Zhengda Shen, President of Merkle Asia Pacific

We are looking to evolve our business offering in India: Joanna Catalano, CEO - APAC, iProspect

By Misbaah Mansuri | Jul 26, 2017

Joanna Catalano, CEO - APAC, iProspect, who took over the group in November speaks about her first impression of the company, its evolution, trends across APAC and more

More than 80% of our transactions are digital now: Ravi Santhanam, CMO, HDFC Bank

By Neeta Nair | Jul 25, 2017

Santhanam elaborates on why it made perfect sense to launch #StartDoing, a digital-only campaign for HDFC Bank

How companies are tapping into WhatsApp for brand-building

By Misbaah Mansuri | Jul 05, 2017

While HBO and Vodafone India try to break into the encrypted walls of WhatsApp, industry experts are still on the fence about its feasibility

Guest Column: Vivek Bhargava on his key takeaways from Cannes Lions 2017

By Vivek Bhargava | Jul 01, 2017

The CEO of DAN Performance Group talks about his most memorable moments at the recently concluded Cannes Lions 2017

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