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Percept OOH creates the buzz for Indigo Nation, Levi’s ‘Change your world’ campaign

By exchange4media Mumbai Bureau | May 15, 2010

Percept Out-of-Home has had its hands full creating the buzz for Indigo Nation’s range of ‘reversible’s clothes during the recently concluded IPL season. The OOH agency has also been selected to handle Levi’s ‘Change your World’ campaign that celebrates completion of 15 years of the denim brand in India. Both the accounts were awarded to Percept OOH following multi-agency pitches.

Festival marketing: Companies go all out to loosen consumers’ purse strings

By Shruti Tripathi | Oct 10, 2008

The festival season in India proves to be a win-win occasion for consumers and companies alike. For consumers it is a time to pick from an array of attractive offers, while for companies it rings in the cash registers. Despite the economic downturn this year, there has been no let down in buyers. exchange4media takes forward the consumer durables festival marketing story.

Cricinfo Mobile unveils mobile trivia game for cricket fans

By exchange4media News Service | Oct 25, 2006

Cricket-related mobile applications provider, Cricinfo Mobile, has unveiled Cricinfo ‘Trivia Champ’, a connected cricket trivia game for mobile phones, which allows users to test their cricket knowledge against other cricket fans across the country.

Apple unveils new, improved iPods in India at pocket-friendly prices

By exchange4media News Service | Sep 21, 2006

Get ready for a musical festive season. Apple on September 20 unveiled its new iPods for the Indian market in keeping with global trends. The iPods are priced attractively from Rs 5,600 for the iPod Shuffle to Rs 23,600 for the 30GB iPod.

Apple unveils new range of products; launches 1GB iPod Nano at Rs 9,700

By exchange4media News Service | Mar 29, 2006

Apple introduced a range of products in the Capital on Tuesday. To start off, the company unveiled a new 1 GB iPod Nano. Priced at Rs 9,700, the new iPod is equipped with the same features as its 2GB and 4GB versions and can hold up to 240 songs and 15,000 photos.

Gizmo lovers rejoice - Apple unveils the new iPod nano, iMac G5

By Shanta Saikia | Oct 28, 2005

It’s perhaps the most happening product after the Walkman, with the new generation plugged in to iPods, music has never sounded so sweet. Apple on October 27 unveiled two cutting edge products – the fifth generation (and still counting) iPod nano and the iMac G5, which will delight all photographers, budding and professional, as well as movie lovers.

Apple introduces new product line for Indian market

By exchange4media News Service | Feb 02, 2005

Apple has introduced its new range of product line for the Indian market. These include Mac Mini, iPod Shuffle, iLife ’05, iWork ’05 and Final Cut Express HD.