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Guest Column: Is Augmented Reality only for collaborative gaming? – Santanu Ghatak, Ziox Mobiles

By exchange4media News Service | Sep 09, 2016

PokemonGo is officially not a fad but here to stay. With millennials entering the new target audience segments, anything with a cute creature is here to stay, writes Santanu Ghatak, Senior Manager – Marketing, Ziox Mobiles

Godrej Security Solutions launches new ad campaign

By exchange4media News Service | Jul 06, 2016

Godrej Security Solutions has always gone beyond inducing fear but rather using quirk and humour to encourage adoption of home security solutions

Guest Column: The Art of Branding: Guy Kawasaki

By Guy Kawasaki | Sep 18, 2015

“In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot control what people think of your brand. Under these assumptions, most companies need all the help they can get,” says Canva’s Guy Kawasaki

Guest Column: The Art of Branding: Guy Kawasaki

By Guy Kawasaki | Sep 18, 2015

“In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot control what people think of your brand. Under these assumptions, most companies need all the help they can get,” says Canva’s Guy Kawasaki

Uday Shankar named IMPACT Person of the Decade

By exchange4media News Service | Dec 06, 2014

CEO of Star India Uday Shankar, in his acceptance speech, talks about the significance of powerful content and the many ways in which collaboration has shaped his career in the broadcast industry

Uday Shankar named IMPACT Person of the Decade

By exchange4media News Service | Dec 06, 2014

CEO of Star India Uday Shankar, in his acceptance speech, talks about the significance of powerful content and the many ways in which collaboration has shaped his career in the broadcast industry

Inmarsat unveils three new services for the mobile journalist

By exchange4media News Service | Sep 16, 2014

IsatHub, IsatPhone 2 and Bonded BGAN HDR combine to offer the company's portfolio of mobile voice and broadband data services

Going retro with talent has led to our success: Tarun Katial

By Priyanka Mehra | Jul 18, 2014

Tarun Katial, CEO, RBNL talks about the unique retro positioning of BIG FM that has helped it seize No. 1 position in in Mumbai and other metros, the station's format rehaul which has boosted listenership and its complete dedication to consumer-centricity

"Innovation is about creation of new economic value through breakthrough ideas

By Twishy | Feb 25, 2014

According to Anand Kripalu, President, Diageo India, in innovations, one doesn't need to be first, but one has to be right. Moreover, innovation often happens when one connects different dots & also looks at things in new ways

Sellers have too long focused on the narrow spectrum of sales: Niraj Dawar

By Abhinav Trivedi | Dec 24, 2013

Once you start to uncover costs & risks, you realise that there is tremendous amount of value that the customer is willing to pay that we neglect because of our focus solely on the product, said Prof Dawar in a special interaction with Vikram Sakhuja, Global CEO, Maxus

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