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Brunch is the only Sunday magazine that continues to survive: Jamal Shaikh

By Dolly Mahayan | Jun 23, 2017

If a Sunday magazine doesn’t leave you feeling happy, what will?

Delete marketing and insert storytelling, advises Donna Moritz at Tech Manch 2017

By Shraddha Shirodkar | Jun 19, 2017

The social media strategist and visual marketing specialist spoke about how visual storytelling can engage customers meaningfully and eventually, build trust

Donald Trump's 'covfefe' Tweet breaks the internet

By exchange4media News Service | Jun 01, 2017

US President’s tweet has the world guessing the meaning of ‘covfefe’

Ogilvy Mumbai creates India’s first TVC shot on an iPhone for Milton

By exchange4media News Service | Apr 22, 2017

What I love about this piece of communication is that it focuses on the core product benefit throughout and yet takes the viewer on a journey that is both engaging and entertaining, says Kunal Jeswani, CEO, Ogilvy India

ASCI upholds complaints against ads by Nivea India, Hindustan Unilever, Apple India, Coca-Cola India, and more

By exchange4media News Service | Apr 19, 2017

ASCI's Consumer Complaints Council upheld complaints against 143 out of 191 advertisements

C1X brings Gokul Rajaram on its Advisory Board

By exchange4media News Service | Apr 19, 2017

‘The Godfather of AdSense’ says he’s excited to help the C1X team build an impactful product and company that transforms the world of advertising

Guest Column: OTT segment and its future and the changing face of marketing: Manav Sethi, Chief Marketing Officer at ALTBalaji

By Manav Sethi | Apr 19, 2017

Sometime in the future we would know which half of the money spent on advertising is wasted, feels Sethi

P&G's Ariel Share The Load, by BBDO and Mediacom Mumbai, is world's top ranked ad: WARC 100

By exchange4media News Service | Apr 04, 2017

Procter & Gamble retains its lead as no.1 advertiser; BBDO Mumbai makes a massive jump from rank 47 in 2016 to rank 3 this year in top creative agencies in the world; MullenLowe Lintas Group, Mumbai makes an entry at rank 5

India ranked third in Top 20 Most Awarded Countries in Media in the World 2016: The Gunn Report

By exchange4media News Service | Feb 18, 2017

Mindshare India ranked second in Top 10 Most Awarded Media Agencies 2016 with 123 points; Mediacom India and PHD India ranked seventh and eighth respectively in the same list

Times Network presents a special programming line-up for Budget 2017

By exchange4media News Service | Feb 01, 2017

Line-up includes ‘Votes or Vision’ debate on TIMES NOW, ‘Tryst With Destiny’ on ET NOW, and in-depth analysis of personal finance on MAGICBRICKS NOW

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