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HBO HD to showcase blockbuster premieres this festive reason

By exchange4media News Service | Oct 12, 2016

HBO HD is also giving fans an immersive experience to be a part of the exciting world of IMF agents through an engaging four-day national hunt to track down Ethan

The silent battle continues; Whatsapp introduces Snapchat-like camera features

By Ronald Menezes | Oct 05, 2016

Whatsapp introduces Snapchat like camera features in what looks like a never ending dig by Facebook on Snapchat.

OnePlus has always been about breaking norms; we may not take the conventional advertising path: Vikas Agarwal, OnePlus India

By exchange4media News Service | Sep 16, 2016

OnePlus launched a new campaign for OnePlus 3 with Amazon. In a chat, Vikas Agarwal, GM, OnePlus India reveals more on the campaign

Apple iPhone 7 brand film goes viral; clocks 3.5 million views in a single day

By Sarmistha Neogy | Sep 09, 2016

Both iPhone 7 and iPhone 7 Plus will go on sale in India on October 7 this year

OOH looks for exciting H2'16 as festive season kicks in

By exchange4media News Service | Sep 05, 2016

The advent of Ganesh Chaturthi usually announces the start of the festival season, which is what usually pushes advertising spends in the second half of the year. This year, according to outdoor experts we spoke with, the outdoor industry has faced tough competition as advertisers look at new mediums like digital to talk to clients

Google unveils its latest video calling app 'Duo'

By Ronald Menezes | Aug 26, 2016

The one advantage Google ‘Duo’ holds over Apples ‘Facetime’ is its availability in the Play store as well as the App store

Pokemon Go: Will the hype last long?

By Ronald Menezes | Jul 18, 2016

The game is surging through app store charts around the world as it has millions of users hooked on to it already. As the game reaches other countries of the world, it is yet to be seen whether it will gather steam or simply fade out

No Indian news company has worthy enough content for a paywall: Yusuf Omar, HT

By Saif Ahmad Khan | Jul 12, 2016

HT’s newly appointed Mobile Editor believes that presently no Indian news organization has worthy enough content for which consumers would want to pay

Reliance Games launches official mobile game of 'The BFG' movie

By exchange4media News Service | Jun 30, 2016

Reliance Games has announced the launch of ‘The BFG Game’, a dream-matching adventure based on the Steven Spielberg movie, due to be released on July 1, 2016

Apple Pay to make online shopping faster on web, Indian users may have to wait

By Ronald Menezes | Jun 16, 2016

Apple’s Worldwide Developers Conference (WWDC) is underway at San Francisco. Apple announced Apple Pay for websites which could prove to be a competition for other online wallet services. But Indian users will have to wait for a while for the launch of the service in the country since the company is in talks with a few banks here, according to media reports