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Patanjali is among India's Most Influential Brands: Ipsos study

By exchange4media News Service | Jul 14, 2017

Home-grown brands Patanjali and Jio enter the top 10 ranked at fourth and ninth place, respectively, without being featured in the previous edition of the study

NDTV announces winners of NDTV Gadget Guru Awards 2017

By exchange4media News Service | Jul 10, 2017

Samsung Galaxy S8 awarded as the Gadget of the Year by both jury and viewers

ASCI upholds complaints against 130 out of 199advertisements

By exchange4media News Service | Jul 04, 2017

Complaints against Godrej Consumer Products, HUL, Reliance Communications, Vodafone India, Amazon India, Mobitech Creations, Foodpanda and more, were upheld

Brunch is the only Sunday magazine that continues to survive: Jamal Shaikh

By Dolly Mahayan | Jun 23, 2017

If a Sunday magazine doesn’t leave you feeling happy, what will?

Delete marketing and insert storytelling, advises Donna Moritz at Tech Manch 2017

By Shraddha Shirodkar | Jun 19, 2017

The social media strategist and visual marketing specialist spoke about how visual storytelling can engage customers meaningfully and eventually, build trust

Donald Trump's 'covfefe' Tweet breaks the internet

By exchange4media News Service | Jun 01, 2017

US President’s tweet has the world guessing the meaning of ‘covfefe’

Ogilvy Mumbai creates India’s first TVC shot on an iPhone for Milton

By exchange4media News Service | Apr 22, 2017

What I love about this piece of communication is that it focuses on the core product benefit throughout and yet takes the viewer on a journey that is both engaging and entertaining, says Kunal Jeswani, CEO, Ogilvy India

ASCI upholds complaints against ads by Nivea India, Hindustan Unilever, Apple India, Coca-Cola India, and more

By exchange4media News Service | Apr 19, 2017

ASCI's Consumer Complaints Council upheld complaints against 143 out of 191 advertisements

C1X brings Gokul Rajaram on its Advisory Board

By exchange4media News Service | Apr 19, 2017

‘The Godfather of AdSense’ says he’s excited to help the C1X team build an impactful product and company that transforms the world of advertising

Guest Column: OTT segment and its future and the changing face of marketing: Manav Sethi, Chief Marketing Officer at ALTBalaji

By Manav Sethi | Apr 19, 2017

Sometime in the future we would know which half of the money spent on advertising is wasted, feels Sethi

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