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Joseph George moves on from MullenLowe Lintas Group

By exchange4media News Service | Jul 18, 2017

He was associated with MullenLowe Lintas for 26 years

BARC India ropes in Nielsen for Digital Measurement

By exchange4media News Service | Jul 04, 2017

Nielsen will fuse its global experience with India-specific adaptations to meet unique needs of the Indian market

Cannes Lions 2017: The ad festival need not be held at Cannes, says Sir Martin Sorrell

By exchange4media News Service | Jun 24, 2017

WPP founder and CEO Sir Martin Sorrell says the Cannes Lions could be done ‘differently and better’

Guest Column: News from the IAA Studio-India Chapter Live in Cannes 2017

By Pradeep Dwivedi | Jun 24, 2017

Pradeep Dwivedi, CEO – Sakal Media Group, and a dedicated member of the International Advertising Association (IAA) India Chapter, gives an overview of happenings at the IAA cabana

Raising a toast to Uday Shankar’s decade long innings...

By exchange4media News Service | Jun 14, 2017

Industry peers congratulate Chairman & CEO Uday Shankar on an eventful 10 years at Star India

Here's how listed news broadcast companies fared in FY17

By Saif Ahmad Khan | Jun 05, 2017

While revenues de-grew at Network18 and NDTV, other listed companies such as TV Today and ZMCL managed single digit top line growth

Sony India appoints Initiative Media as its Media Agency

By exchange4media News Service | May 30, 2017

The scope of services will also include providing media planning and buying across platforms

Guest Column: Native advertising can increase brand lift by as much as 82%: Nikita Veerabhadraiah

By Nikita Veerabhadraiah | May 22, 2017

Nikita Veerabhadraiah, Senior Associate, Marketing and Communication, GreedyGame, talks about how switching to native ads can help retain loyal customers

News channels pulling out of BARC unhealthy for the industry: Experts

By exchange4media News Service | May 19, 2017

Leading industry experts unanimously agree that English news channels pulling out of BARC will eventually face the brunt

Mullen Lintas Mumbai wins integrated advertising mandate of Too Yumm!

By exchange4media News Service | May 16, 2017

Initiative from the IPG - Mediabrands group has won the media duties for the brand

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