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Guest Column: Native advertising can increase brand lift by as much as 82%: Nikita Veerabhadraiah

By Nikita Veerabhadraiah | May 22, 2017

Nikita Veerabhadraiah, Senior Associate, Marketing and Communication, GreedyGame, talks about how switching to native ads can help retain loyal customers

News channels pulling out of BARC unhealthy for the industry: Experts

By exchange4media News Service | May 19, 2017

Leading industry experts unanimously agree that English news channels pulling out of BARC will eventually face the brunt

Mullen Lintas Mumbai wins integrated advertising mandate of Too Yumm!

By exchange4media News Service | May 16, 2017

Initiative from the IPG - Mediabrands group has won the media duties for the brand

At 4.87% CAGR, too early to write off print: ABC

By exchange4media News Service | May 09, 2017

The Audit Bureau of Circulation (ABC) insists that digital and print media can co-exist

IPG Media Lab, NY, launches Outlook 2017

By exchange4media News Service | Apr 25, 2017

Outlook 2017 is categorized in three sections: Advanced Interfaces, Global Culture, and Augmented Intelligence

IPG's first quarter 2017 revenue up 0.7 per cent to $1.75 billion compared to $1.74 billion in the first quarter of 2016

By exchange4media News Service | Apr 24, 2017

Michael I Roth, Interpublic's Chairman and CEO, says the Group is well positioned to achieve full year targets of organic revenue in the 3% to 4% range

Accenture names IPG's UM as global strategic media planning and buying partner

By exchange4media News Service | Apr 21, 2017

Accenture will leverage UM’s expertise in building personalised, cross-channel media strategies that integrate and optimise digital, mobile and social media

Wishfin bolsters marketing team with key new hires

By exchange4media News Service | Mar 29, 2017

Reem Saied joins as CMO, Bhartendra Singh as Head of Product, and Kousik Chatterjee as Head of Sales and Operations

Carried yesterday: Arun Kumar named IPG Mediabrands' first Chief Data & Marketing Technology Officer

By exchange4media News Service | Mar 25, 2017

Kumar will continue as Global President of Cadreon, IPG’s Programmatic Technology Business

Malini Agarwal tops IMPACT's list of 50 Most Influential Women, 2017

By exchange4media News Service | Mar 24, 2017

Taking native advertising to an altogether different level, Agarwal is undoubtedly one of the biggest influencers in the digital space today

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