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Malini Agarwal tops IMPACT's list of 50 Most Influential Women, 2017

By exchange4media News Service | Mar 24, 2017

Taking native advertising to an altogether different level, Agarwal is undoubtedly one of the biggest influencers in the digital space today

My only endeavour while Ritika was growing up was to ensure that she did more than just get good grades: Shashi Sinha, CEO, IPG Mediabrands

By exchange4media News Service | Mar 20, 2017

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse into this very special bond

Lodestar bags media duties of MP Birla Cement

By exchange4media News Service | Mar 08, 2017

As a first step of its new branding exercise, M P Birla Cement has launched “PERFECT” as a premium Portland Pozzolana Cement in Central India

Amazon, Tata Motors, Hyundai top list of most "mobile ready" brands in India: MDEX

By exchange4media News Service | Mar 01, 2017

The MDEX determined each brand’s mobile performance against five dimensions: discoverability, mobile optimization, navigation and content, utility and usability, and driving desired actions.

Publicis Media bags digital mandate for Uber in India

By Priyanka Mehra | Feb 23, 2017

The digital pitch was initiated in October last year

Flashed Yesterday: Maruti Suzuki India's media mandate slated to go to the Dentsu Aegis Network

By Priyanka Mehra | Feb 16, 2017

The incumbent agency on the account is IPG Mediabrands Initiative

Consumer electronics major Sony India initiates media pitch

By Priyanka Mehra | Feb 03, 2017

The account size is estimated to be around Rs 200 crore

With Maruti, ITC, Titan and TGBL’s media pitches, Rs 1300 crore of ad monies up for grabs

By Priyanka Mehra | Jan 30, 2017

The last couple of months have been a busy time for media agencies in India, with four major media pitches in the running.

From advertising to entrepreneurship, a sneak-peek at upcoming agencies launched by ad veterans

By Sarmistha Neogy | Jan 11, 2017

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

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