Search Result : Ipg News

The journey back toward rebundling is well and truly on: Alex Leikikh

By Priyanka Mehra | Oct 27, 2016

Alex Leikikh, Global CEO MullenLowe Group on reasons’ for the Group’s silence on the acquisition front in India, and why Jet Blue is the best brand tagline that likens his journey so far as Global CEO

Will CPT be the way forward for TV media buying?

By exchange4media News Service | Oct 17, 2016

Broadcasters and media agencies share their opinion when Shashi Sinha, CEO, IPG Mediabrands India addressed the elephant in the room at The Advertising Club’s annual Media Review last week when he talked about the need of TV buying moving to CPT from CPRP

IMPACT Person Of The Year 2016: Here is the shortlist

By exchange4media News Service | Oct 12, 2016

A shortlist of 11 that will be brought down to a list of six nominees for the IMPACT Person of the Year 2016 award by November. Who will wear the crown at the gala award ceremony on December 7?

Gionee paints Kolkata orange this Durga Puja

By exchange4media News Service | Oct 07, 2016

Global smartphone brand Gionee has unveiled a massive outdoor campaign in Kolkata capturing over 4 lac square feet, making it one of the biggest single-city OOH campaigns ever in India.

TAC's Media Review to be presented by Moat's Jonah Goodhart and IPG Mediabrands' Shashi Sinha

By exchange4media News Service | Oct 04, 2016

Media Review 2016 is set to add significant value to advertisers and agencies, empowering them with knowhow that will help them achieve confidence in their media planning decisions by weeding out waste. It will also allow digital broadcasters to distinguish their high quality and high viewable inventory from the competition

IRS and ABC should align together: I Venkat, ABC

By Priyanka Mehra | Sep 26, 2016

On the sidelines of his appointment, as new ABC Chairman, we had a brief chat with I Venkat on the roll out of ABC’s digital measurement service around Diwali, IRS and ABC aligning together and more………

I Venkat to succeed Shashidhar Sinha as Chairman ABC

By exchange4media News Service | Sep 24, 2016

Prior to this, Venkat of Eenadu was elected Deputy Chairman of ABC

Lodestar UM bags Tourism Australia account

By exchange4media News Service | Sep 23, 2016

Lodestar UM aims to create a dynamic digital, data and tech solution for Tourism Australia and increase footfalls from India and maximise visits

Ad Club re-elects Raj Nayak as Prez, Vikram Sakhuja as VP, Ajay Kakkar as Secy, Bhaskar Das as Jt Secy & Shashi Sinha as Treasurer

By exchange4media News Service | Sep 20, 2016

At the recently concluded annual general meeting, The Advertising Club unanimously elected Raj Nayak, CEO COLORS, as its President for the second consecutive term

Prasoon Joshi & Shashi Sinha honoured INK Legends; Madison & Mindshare lead winners tally

By exchange4media News Service | Sep 15, 2016

A total of 34 metals were given away as exchange4media celebrated that best work done in newspaper advertising over the course of last year