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Vikram Sakhuja, Group CEO, Madison Communications elected as President of The Advertising Club

By exchange4media News Service | Sep 15, 2017

Vikram Sakhuja, Group CEO, Madison Communications elected as President of The Advertising Club

Ad Club AGM on Thursday to elect office bearers

By exchange4media News Service | Sep 13, 2017

Current vice-president Vikram Sakhuja, Group CEO Madison Media, is expected to be appointed as the president

Radio City 91.1 FM-Lodestar UM create path-breaking innovation with 5000 Dabbawalas for Federal Bank

By exchange4media News Service | Sep 01, 2017

Dabbawalas delivered Federal Bank branded sweet boxes to 1.25 lakh people along with their lunch boxes at leading Corporate Houses across the length and breadth of Mumbai

Idea behind #TweetToTheTop was to help media agencies use our platform better: Simon Brockman, Head of Global Agencies, APAC, Twitter

By Abhinna Shreshtha | Aug 29, 2017

Twitter kicked off its new media agency programme #TweetToTheTop in India on Monday. We caught up with Simon Brockman, Head of Global Agencies, Asia Pacific, at Twitter to understand more about the same

Madison Media strengthens digital leadership team with two key appointments

By exchange4media News Service | Aug 10, 2017

Shobhit Gaur joins the agency as head of North Digital and Sandeep Prabhudesai as South Digital and Analytics lead

IPG Mediabrands India launches DMP in partnership with Mediamath

By exchange4media News Service | Aug 07, 2017

The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit

ABC AGM on Sept. 14 to approve audited statement, appoint council of management members

By Saif Ahmad Khan | Aug 02, 2017

The members of the ABC include publishers, advertisers, advertising agencies and government bodies

Orient Electric appoints Lodestar UM as Media AoR

By exchange4media News Service | Aug 01, 2017

The account will be handled out of Lodestar UM’s Delhi office

Marketers cannot work in silos anymore: Amish Tripathi

By Naziya Alvi Rahman | Jul 31, 2017

Marketer turned popular author Amish Tripathi recommends a 360-degree shift in the mindset of marketers for brands to grow and the need for good content in an era of low-attention spans

e4mRecap: The week that was

By exchange4media News Service | Jul 29, 2017

We list some of the most important stories that you may have missed in the week gone by

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