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From advertising to entrepreneurship, a sneak-peek at upcoming agencies launched by ad veterans

By Sarmistha Neogy | Jan 11, 2017

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

IPG continues support of UN Sustainable Development Goals

By exchange4media News Service | Jan 11, 2017

Holding company showcases client work promoting sustainable water efforts

APAC Effie Awards 2017 appoints Ashish Bhasin and Jean-Paul Burge as Heads of Jury

By exchange4media News Service | Jan 10, 2017

The remaining Heads of Jury and full jury will be announced soon

IMPACT Person of the Year Award 2016 in pictures

By exchange4media News Service | Dec 14, 2016

Before the IPOY award was presented, there was a special felicitation for IPOY nominees Shashi Sinha, CEO of IPG Mediabrands India and CVL Srinivas, CEO of GroupM South Asia

IPOY 2016: An award of this kind speaks of an organisation’s calibre to adapt to change: Anil Kapoor

By exchange4media News Service | Dec 14, 2016

In its 12th year, the IMPACT Person of the Year, 2016 Award instituted by the exchange4media Group, chief guest Bollywood actor Anil Kapoor enlightened the crowd with his taken on the dynamic broadcasting industry

IPOY 2016: No fear, No greed, No entitlement, are our guiding principles: Vijay Shekhar Sharma, Paytm

By exchange4media News Service | Dec 14, 2016

Vijay Shekhar Sharma, Founder and CEO of Paytm, has won the IMPACT Person of the Year, 2016 Award, instituted by the exchange4media Group. Here he speaks about his vision for the future. Excerpts

IPOY2016 recognizes Shashi Sinha and CVL Srinivas for contribution to industry

By exchange4media News Service | Dec 14, 2016

Before the IPOY award was presented, there was a special felicitation of IPOY nominees Shashi Sinha, CEO of IPG Mediabrands India and CVL Srinivas, CEO of GroupM South Asia, as acknowledgement of the great role played by these two industry stalwarts towards improving the measurement matrics across the TV and Print industry

Vijay Shekhar Sharma wins IMPACT Person of The Year 2016 Award

By exchange4media News Service | Dec 14, 2016

Founder and CEO of Paytm recognized as individual who has made the maximum impact in the Advertising, Media and Marketing domain over the last year

Who will be named IMPACT Person of the Year?

By exchange4media News Service | Dec 12, 2016

It is that time of the year again when the media, advertising and marketing circles are abuzz with talk of who will walk away with the coveted IMPACT Person of the Year (IPOY) award. In its twelfth year, the glitzy event promises to get even better with some of the biggest achievers of the year being a part of the nominee list

Guest Column: Demonetisation's potential impact at the bottom of the pyramid - Habeeb Nizamuddin, IPG Mediabrands

By exchange4media News Service | Nov 21, 2016

The cost of disruption on account of demonetisation for brands and companies would be long term basis how the market dynamics play out. It could create entry points for newer players, create new definitions of essentials/non-essentials, restructure the dynamics of channel management, impact consumer behaviour possibly in an irreversible manner. The effects of these changes will be felt for a much longer time than the process of demonetisation itself, writes Habeeb Nizamuddin, CMO, IPG Mediabrands

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