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Guest Column: Demonetisation's potential impact at the bottom of the pyramid - Habeeb Nizamuddin, IPG Mediabrands

By exchange4media News Service | Nov 21, 2016

The cost of disruption on account of demonetisation for brands and companies would be long term basis how the market dynamics play out. It could create entry points for newer players, create new definitions of essentials/non-essentials, restructure the dynamics of channel management, impact consumer behaviour possibly in an irreversible manner. The effects of these changes will be felt for a much longer time than the process of demonetisation itself, writes Habeeb Nizamuddin, CMO, IPG Mediabrands

Ad Club and AAAI announce The Awards Governing Council (AGC) for the ABBY's @ Goafest 2017

By exchange4media News Service | Nov 15, 2016

Ramesh Narayan declared Chairman of AGC - Goafest 2017 for the 2nd year in a row

Guest Column: Demonetisation – A trigger to social & consumption behaviour change- Habeeb Nizamudin, CMO, IPG Mediabrands

By Habeeb Nazamudin | Nov 11, 2016

The pros & cons of such an action as we see this trigger to a larger systemic change impacting consumer behaviour writes Habeeb Nazamudin, CMO, IPG Mediabrands

Ashish Bhasin named Chairman of Goafest Organizing Committee

By exchange4media News Service | Nov 08, 2016

Nagesh Alai, Founder, Independent Business Advisory and Chairman of C4A has been elected as Co-Chairman of the committee

Here Come the Final Nominees for IPOY 2016

By exchange4media News Service | Nov 07, 2016

Here are the five nominees (two of them joint nominees) who have made it to the final round for the award

The journey back toward rebundling is well and truly on: Alex Leikikh

By Priyanka Mehra | Nov 03, 2016

Alex Leikikh, Global CEO MullenLowe Group on reasons’ for the Group’s silence on the acquisition front in India, and why Jet Blue is the best brand tagline that likens his journey so far as Global CEO

CPRP vs CPT: What's the need of the hour?

By Madhuwanti Saha | Nov 01, 2016

Media planners on why the debate over CPRP and CPT will take longer than we think to come to a concrete conclusion

Will CPT be the way forward for TV media buying?

By exchange4media News Service | Oct 17, 2016

Broadcasters and media agencies share their opinion when Shashi Sinha, CEO, IPG Mediabrands India addressed the elephant in the room at The Advertising Club’s annual Media Review last week when he talked about the need of TV buying moving to CPT from CPRP

IMPACT Person Of The Year 2016: Here is the shortlist

By exchange4media News Service | Oct 12, 2016

A shortlist of 11 that will be brought down to a list of six nominees for the IMPACT Person of the Year 2016 award by November. Who will wear the crown at the gala award ceremony on December 7?

Gionee paints Kolkata orange this Durga Puja

By exchange4media News Service | Oct 07, 2016

Global smartphone brand Gionee has unveiled a massive outdoor campaign in Kolkata capturing over 4 lac square feet, making it one of the biggest single-city OOH campaigns ever in India.

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