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Madison Media strengthens digital leadership team with two key appointments

By exchange4media News Service | Aug 10, 2017

Shobhit Gaur joins the agency as head of North Digital and Sandeep Prabhudesai as South Digital and Analytics lead

IPG Mediabrands India launches DMP in partnership with Mediamath

By exchange4media News Service | Aug 07, 2017

The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit

ABC AGM on Sept. 14 to approve audited statement, appoint council of management members

By Saif Ahmad Khan | Aug 02, 2017

The members of the ABC include publishers, advertisers, advertising agencies and government bodies

Orient Electric appoints Lodestar UM as Media AoR

By exchange4media News Service | Aug 01, 2017

The account will be handled out of Lodestar UM’s Delhi office

Marketers cannot work in silos anymore: Amish Tripathi

By Naziya Alvi Rahman | Jul 31, 2017

Marketer turned popular author Amish Tripathi recommends a 360-degree shift in the mindset of marketers for brands to grow and the need for good content in an era of low-attention spans

e4mRecap: The week that was

By exchange4media News Service | Jul 29, 2017

We list some of the most important stories that you may have missed in the week gone by

IPG Mediabrands launches MAGNA in India

By exchange4media News Service | Jul 25, 2017

The agency will be headquartered in Gurgaon

Joseph George moves on from MullenLowe Lintas Group

By exchange4media News Service | Jul 18, 2017

He was associated with MullenLowe Lintas for 26 years

BARC India ropes in Nielsen for Digital Measurement

By exchange4media News Service | Jul 04, 2017

Nielsen will fuse its global experience with India-specific adaptations to meet unique needs of the Indian market

Cannes Lions 2017: The ad festival need not be held at Cannes, says Sir Martin Sorrell

By exchange4media News Service | Jun 24, 2017

WPP founder and CEO Sir Martin Sorrell says the Cannes Lions could be done ‘differently and better’

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