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My daughter has proven that she is no different from a son: Subhash Ghai

By exchange4media News Service | Mar 24, 2017

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse into this very special bond

Carried Yesterday: Publicis.Sapient launches new enterprise business transformation offering

By exchange4media News Service | Mar 18, 2017

Positions SapientRazorfish to help clients drive customer-centric digital transformation across the enterprise, from CMO to CIO

India is a potential AI market: John Gallagher, IBM Global Head-Performance & Programmatic Marketing

By Ruhail Amin | Mar 16, 2017

Traditional outbound marketing campaigns are increasingly becoming far less effective at winning and retaining customers than they once did, especially in a world that is increasingly dominated by AI (Artificial Intelligence) powered performance marketing, which according to John Gallagher, IBM Global Head-Performance & Programmatic Marketing is the future of marketing and advertising

Future of marketing technology and how brands can leverage it...

By exchange4media News Service | Mar 10, 2017

As marketers grapple with the changing dynamics, understanding the breadth of marketing technologies and how organisations can effectively integrate them into their marketing strategy and operations is becoming critical according to experts

Guest Column: The glass ceiling is only built to be broken: Pooja Pathak, Media Mantra

By Pooja Pathak | Mar 08, 2017

On International Women’s Day today, the Director of Media Mantra makes a strong case for women entrepreneurs

MediaMath launches in India

By exchange4media News Service | Mar 08, 2017

Appoints Zirca Digital Solutions as its Exclusive Partner to support brands and agencies with programmatic solutions

Knowlarity strengthens its tech backbone, appoints former OYO Technology Head Ajay Shrivastava as CTO

By exchange4media News Service | Mar 07, 2017

The cloud communications company also launches a tech blog, engineering. Knowlarity.com, featuring highly sought-after expert opinions, insights, stories, and experiences

Mercedes' New E-Class launch sees unique digital activation with Newsfeed SmartApps

By exchange4media News Service | Mar 06, 2017

In India, Mercedes is the first automobile brand to deploy an interactive post

BBDO,Ogilvy and Mullen Lowe lead APAC Effie Awards as Finalists

By exchange4media News Service | Mar 03, 2017

138 finalists in the running; BBDO Network racks up 45 finalist entries, Ogilvy & Mather and Mullen Lowe follow with 27 and 15 entries, respectively

Culture Machine expands technology business into ASEAN

By exchange4media News Service | Mar 01, 2017

Digital media network re-organizes top brass: Siddharth Narula elevated as Chief Revenue Officer, Aditya Aima joins as Business Head – ASEAN and Minal Sharma as National Sales Head

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