Search Result : Intel News
 

ABP News unveils new logo

By exchange4media News Service | Jan 19, 2017

The colours reinforce ABP News’ commitment to a fair, unbiased and open culture

Global advertising spend for mobile video seen at 28% CAGR over five years: Warc Toolkit 2017

By exchange4media News Service | Jan 19, 2017

Video is transforming social media marketing and turning social platforms into broadcast media, according to Warc, the global marketing intelligence service

Netcore reinvents itself, unveils new brand Identity

By exchange4media News Service | Jan 19, 2017

The brand hopes to keep up with the ever-changing marketing technology landscape to provide customers with infinite possibilities and experiences.

Are Indian advertisers ready to combat Methbot?

By Abhinna Shreshtha | Jan 18, 2017

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

India's digitization offers new opportunities for Indian marketers: Warc report

By exchange4media News Service | Jan 18, 2017

Warc, the global marketing intelligence service, has released its Asian Strategy Report 2017, an analysis of the region's most effective marketing trends based on insights from the 2016 Warc Prize for Asian Strategy

Trust in media plunges to all-time lows: Edelman Trust Barometer Report 2017

By exchange4media News Service | Jan 18, 2017

The annual study found that 2016 saw the largest-ever drop in trust across the institutions of government, business, media and NGOs

94.3 Radio One launches India’s first international radio network brand

By exchange4media News Service | Jan 13, 2017

94.3 Radio One which changed to an international format in Delhi and Mumbai 5 years ago has changed it’s Bangalore station also to the international format. The change in format happened in Bangalore on 9th January 2017.

Virtual Reality and Augmented Reality offer extensive marketing benefits for brands: Warc Toolkit 2017

By exchange4media News Service | Jan 13, 2017

VR and AR are set to revolutionize the ecommerce industry with a value that is predicted to hit USD 150 bn by 2020.

Guest Column: 2017 to see programmatic media buying foray into traditional channels: Karan Gupta, AndBeyond.Media

By Karan Gupta | Jan 12, 2017

Karan Gupta, Co-founder, AndBeyond.Media gives his predictions on key trends that will shape the programmatic landscape and the digital industry

Pulp Strategy secures digital mandate for Vrindavan Chandrodaya Mandir Trust

By exchange4media News Service | Jan 12, 2017

The mandate was awarded following a multi-agency pitch.

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