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89% of people are positive about benefits of automation in the workplace: Adobe study

By exchange4media News Service | Feb 18, 2017

Adobe Digital Insights data reveals what people are saying about the future of work, and man and machine collaboration

India ranked third in Top 20 Most Awarded Countries in Media in the World 2016: The Gunn Report

By exchange4media News Service | Feb 18, 2017

Mindshare India ranked second in Top 10 Most Awarded Media Agencies 2016 with 123 points; Mediacom India and PHD India ranked seventh and eighth respectively in the same list

KFC's new '5-in-1 Longer Meal Box' ad tells fans to make the smarter choice

By exchange4media News Service | Feb 18, 2017

The campaign by Ogilvy & Mather uses the analogy of a confused table fan to tell consumers to not settle for less

AIB welcomes Hum Network as first member in Pakistan

By exchange4media News Service | Feb 17, 2017

National and international broadcaster set to benefit from full range of AIB services

Tata Motors, Microsoft India join hands to improve connected experience for automobile users

By exchange4media News Service | Feb 17, 2017

Tata Motors aims to enhance in-car connectivity and efficiency to provide an enriched mobile experience for its consumers

With the overseas subscription box business growing exponentially, is India ready?

By Shraddha Shirodkar | Feb 17, 2017

“The success of innovative subscription brands, particularly among younger age groups, has disrupted some industries and has challenged established business models,” observed Warc Toolkit 2017, earlier this month

TV-led campaigns still most successful at generating ROI for brand, reveals Warc's effective marketing report

By exchange4media News Service | Feb 16, 2017

Warc, the global marketing intelligence service, has released its IPA Effectiveness Awards Report, a study of effective marketing trends based on the winners of the IPA's biennial competition celebrating advertising that has demonstrated a clear return on investment.

Dr Badri Raghavan joins Ola as its Chief Data Scientist

By exchange4media News Service | Feb 10, 2017

Raghavan will lead a team of data scientists and engineers at Ola, and scale the company’s data-science Infrastructure to find solutions for the varied mobility needs of the country

Leveraging digital technology, Express will bring credible journalism into new markets: Anant Goenka

By Saif Ahmad Khan | Feb 10, 2017

Labelling itself an international news brand, Goenka’s Express Group is set to make its presence felt in regional markets.

Digital has a 'reach ceiling' and is most effective supporting TV: Warc Toolkit 2017

By exchange4media News Service | Feb 09, 2017

Research by Nielsen confirms that TV remains the biggest single driver of reach, ahead of digital platforms. Brands currently investing in TV who want to maintain reach are advised not to go digital-only; doing so may mean they hit a 'reach-ceiling'. However, digital does add an average incremental reach to a TV campaign of 4.4 per cent. The research also suggested that mobile is now performing on a par with or better than desktop at delivering impressions to an intended audience, reveals the Warc Toolkit 2017

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