Toilet: Ek Prem Katha stars rally hard with brands to counter open defecation

Brands associated with sanitary hygiene and cleanliness, ranging from CPCV pipes, toilet cleaning liquids and seat sanitisers, team up with the movie...

Brands touch hearts this Independence Day

From Ola to Badshah Masala, brands are using their position to initiate social change, create dialogue and create capital for meaningful causes.

Independence Day campaigns that said it all

Independence Day campaigns, this year, reminded us about the true nature of independence and patriotism

#DoorsOfIndia campaign by Tata Steel could open doors to conversation and engagement

The new #DoorsOfIndia campaign for the brand Pravesh by Tata Steel showcases an amalgamation of content, influencers and storytelling

We don’t look at marketing as a means to acquire new users: Mayank Bhangadia, CEO and Co-founder, Roposo

The homegrown social network has launched its first digital campaign with the tagline #TrulySwadeshi

Teacher's Day 2017 campaigns by brands were memorable and full of spirit

Many types of teachers from all walks of life didn’t just have digital campaigns to their names but were also felicitated for their never ending suppo...

Differentiated customer experience is key to success in marketing: Kiran Veigas, Happiest Minds Technologies

In a chat with exchange4media, the Associate Director & Head – Corporate Strategy & Marketing talks about the company’s growth and marketing strategy,...

Dentsu Webchutney launches B2B Marketing Division

Designed to serve the marketing, publicity and business development needs of all B2B communications of brands across categories

The festive season will bring good fortune to the industry: Puneet Anand, GM & Group Head (Marketing), Hyundai

Anand speaks about product launches, customer safety and Shah Rukh Khan as the brand ambassador since 1998

Guest Column: Words are now supplementary to visual imagery

Brand messages looking to have engaging conversations with the average 8-second attention span brain, being visually intelligent is not a choice but a...

Guest Column: Five best practices for content marketing: Vishal Gupta, co-founder & MD, mycity4kids.com

Instead of selling a brand to consumers, companies should focus on building a relationship and see how every piece of content either educates, empower...

Guest Column: 3 myths to avoid when marketing to boomers+ and millennials: Stacey Hawes, President, Data Practice, Epsilon

With millennials being the most talked about target group, it is important marketers don’t lose sight of current generations that have tremendous spen...

Flipkart ups its social media game for 'Big Billion Days'

Flipkart has used its social media platforms innovatively for this year’s festive shopping season

Facebook reaches 2 billion MAU milestone, "let's bring the world closer together," says Mark Zuckerberg

Facebook leads the number of logged in users compared to YouTube’s 1.5 billion and Twitter’s 328 million as it crosses the billion monthly active user...

World Social Media Day: Industry experts herald growth of video content, VR and AI

Today on World Social Media Day, industry experts tell us what has changed in the social media space over the last one year and what can be expected t...

5 ad tech trends to look out for in 2017: Siddharth Gupta, Chief Business Officer, GreedyGame

From header bidding and ad fraud to viewability, Siddharth Gupta, Chief Business Officer, GreedyGame, shares five ad tech trends to watch out for in 2...

Leveraging Data in an Omnichannel World: Stacey Hawes, President, Data Practice, Epsilon

As marketing moves away from mass, push-based messaging towards more personalised communication with consumers, the power and potential of data-driven...

Is content really king on YouTube?: Content creators have their say

Is content really king on YouTube even after bizarre videos take centre-stage on the platform?