Did Bharti Singh turn her wedding into an influencer marketing opportunity?

The newly-wed extensively promoted a jewellery brand, wedding invitation card maker and retailer Big Bazaar on social media channels

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Screen Patti launches fresh branded video series Bonnet Pe Charcha with Total Oil India

After the famous Chai Pe Charcha and Daaru Pe Charcha, the fresh new series will see intense ‘charcha’ sessions between two young guys over a car bonn...

Barbeque Nation launches ad campaign ‘Kyu nahi, Barbeque”

The idea behind the campaign is to tell people that celebrations need not have a reason. An occasion is not the only reason to celebrate

VML appointed as Eau Thermale Avène 's social partner

VML has been appointed by Abbott India to enable Eau Thermale Avène to establish themselves as the first choice of brand and top of mind for those who...

Guest Column: What is the forecast for video advertising in 2017-18?

A few years ago, YouTube’s Robert Kyncl anticipated that by 2020, 90 per cent of all internet traffic will be video and it appears that his prediction...

Indians Trust YouTube and WhatsApp more than Facebook or Twitter: New Realities Study by FCB Cogito

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study...

Brand management is about consistency of your promises: Deepak Bhatt, IIM Ahmedabad

In an interview with exchange4media, Deepak Bhatt who manages communication, public relations and digital marketing at the prestigious Indian Institut...

Guest Column: How to acquire customers with zero marketing budget?

Given the easy access to your audience and availability of various tools and techniques, it is easier than ever to engage with your target segment and...

Always keep your consumers wanting for more: Sohrab Sitaram, CEO, Keventers

The marketing is based on the vision of making Keventers an aspirational and uber trendy brand in the eyes of the consumer: Sitaram

17th ITA Awards garners over 1 cr votes

The most prestigious Television Awards will be televised on COLORS on November 26

Guest Column: What is the future of branded content in India?

Branded content in India has been growing at a rapid pace of 130 per cent to 150 per cent annually, according to an Adage report and its time to ride...

WATConsult launches DASH, a singular dashboard to view all data insights

Will allow brands to view and look at metrics across platforms and campaigns at a glance

Should brands and businesses experiment with Instagram's poll feature?

Industry experts believe that if leveraged in a prudent way, the recently released poll feature could fetch brands and businesses a great deal of enga...

Videocon gets into a festive mood with its social media campaign #AbDikhengeAsliRang

The brand has announced its new social media campaign #AbDikhengeAsliRang. Highlighting the technology of more natural colours of Videocon’s revolutio...

BBC.com expands online with launch of new luxury super section BBC Designed

BBC Designed has been created as a response to growing audience and commercial interest around premium content within the luxury sector

PointNine Lintas creates launch campaign for India Gate's superfood, Quinoa

LinTeractive, the digital division of PointNine Lintas recently won the mandate from India Gate to launch their Quinoa brand

Gozoop bags digital mandate for HRX by Hrithik Roshan

The mandate includes social media strategy, content marketing and creative strategy across digital platforms