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Guest Column: Social media now more about value than volume: Ashish Bahukhandi, AppsDiscover Technologies

By Ashish Bahukhandi | May 25, 2017

Social media is definitely the blue-eyed boy for today’s advertisers and media planners, feels Bahukhandi

Localisation is the key that will drive viewership and advertisers’ interests: Amit Nair, Living Foodz

By Madhuwanti Saha | May 24, 2017

Amit Nair, Business Head, Living Foodz on the channel’s marketing, content and digital strategy, ad rates, future revenue streams and bettering the infotainment genre

Guest Column: If you're taking digital seriously, then hire an agency whose DNA is digital: Ayesha Chenoy

By Ayesha Chenoy | May 12, 2017

Digital is a powerful medium, take it seriously, says the RepIndia Founder and CEO

Video intelligence startup Vidooly raises Series A of USD 1.4 million from GVFL and Times Internet

By exchange4media News Service | May 11, 2017

Vidooly to use funds to expand to international markets in the US, Asia and Europe

WATConsult strengthens its Bangalore operations

By exchange4media News Service | May 09, 2017

Expands pan India team to more than 350 people

We are trying to make the world more open and connected: Umang Bedi, Facebook

By Ruhail Amin | Apr 27, 2017

Facebook hosted an interactive workshop in Delhi to showcase its family of apps using live demonstration and give users a chance to experience its new technology and products.

Great Big Story partners with Korean Air for new series on South Korea's street culture

By exchange4media News Service | Apr 19, 2017

The nine-part editorial series is accompanied by a branded content partnership established by CNN International Commercial (CNNIC) with Korean Air

Did Snapchat just lose its chance of being part of the burgeoning digital sector in India?

By Akshata R Murthy | Apr 17, 2017

Snapchat CEO Evan Spiegel’s comment of India being a poor country has not gone down well with users, who are now uninstalling the app

Prime Minister Narendra Modi takes over Obama's top spot as the most followed world leader on Instagram

By exchange4media News Service | Apr 13, 2017

Burson-Marsteller study finds 73 Heads of State, 38 Heads of Government and 28 Foreign Ministers have personal pages on Instagram

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