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India ranked third in Top 20 Most Awarded Countries in Media in the World 2016: The Gunn Report

By exchange4media News Service | Feb 18, 2017

Mindshare India ranked second in Top 10 Most Awarded Media Agencies 2016 with 123 points; Mediacom India and PHD India ranked seventh and eighth respectively in the same list

Also make roomies, colleagues, best friends and parents your Valentine this year, say brands

By exchange4media News Service | Feb 14, 2017

At least five brands have a non-conventional Valentine’s Day campaign this

As social media war heats up in UP, BJP & Congress race ahead of SP and BSP

By Ruhail Amin | Feb 06, 2017

All the major parties are resorting to a number of methods including purchased Facebook page likes, Twitter followers and a number of digital campaigns which includes cartoons and videos to score over their rivals in this virtual war.

Guest Column: Content and Technology will be the mainstay for ORM in 2017: Poornima Rai, Aircel

By Poornima Rai | Jan 31, 2017

Poornima Rai, General Manager – Marketing, Aircel, on online reputation management being a tool used by marketers to monitor and manage conversations around brands

Snapdeal commands 36.75% share; BigBasket most aggressive player with 79.7% share of TV ad pie: Silverpush report

By exchange4media News Service | Jan 25, 2017

Following demonetisation TV spots of the e-wallet sector rose while that of the fashion e-commerce sector fell significantly

Guest Column: Digital communication, content-driven campaigns to drive PR growth in 2017: Nitin Mantri, Avian Media

By Nitin Mantri | Jan 24, 2017

Rapid digitalisation of PR has resulted in a sea of data. If properly used they can give companies a competitive advantage on messaging, branding, consumer perception, stakeholder engagement, crisis management, deciphering shifts in consumer behaviour, potential PR crises, understanding new markets and even financial forecasting. In 2017, communication pros will play a more central role in making this data meaningful for clients, writes Nitin Mantri, CEO, Avian Media.

90% of the marketers will run an influencer marketing campaign in the next 12 months: Blogmint's Influencer Marketing Outlook 2017 survey

By exchange4media News Service | Jan 18, 2017

Influencer Marketing appeals to marketers as it empowers them to break the social clutter and connect with consumers in a meaningful fashion through authentic storytelling

Facebook and WPP launch Creative Ambassador Program in India

By exchange4media News Service | Jan 13, 2017

The program is aimed at educating WPP creative agencies and unveiling new possibilities of leveraging the platform

Guest Column: Digital revolution has created a tectonic shift across industries: Ranjeev Vij, Zeno India

By Ranjeev Vij | Jan 12, 2017

Ranjeev Vij, Head of Digital Innovation and Strategy, Zeno India, lists 5 rapidly emerging trends that will dominate Digital PR in 2017

Guest Column: Trust is the secret ingredient of content marketing: Manesh Swamy, Hungama Digital Services

By Manesh Swamy | Jan 09, 2017

Manesh Swamy, Creative Director, Hungama Digital Services, on how innovations will drive marketers to become more tech savvy

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