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Hospitality expert agency Internet Moguls bags digital mandate of ITDC

By exchange4media News Service | Aug 21, 2017

Internet Moguls has bagged the mandate to grow the ITDC verticals and create awareness of the brand through digital media across the country

#DoorsOfIndia campaign by Tata Steel could open doors to conversation and engagement

By exchange4media News Service | Aug 19, 2017

The new #DoorsOfIndia campaign for the brand Pravesh by Tata Steel showcases an amalgamation of content, influencers and storytelling

Independence Day campaigns that said it all

By Venkata Susmita Biswas | Aug 16, 2017

Independence Day campaigns, this year, reminded us about the true nature of independence and patriotism

Brands touch hearts this Independence Day

By Misbaah Mansuri | Aug 14, 2017

From Ola to Badshah Masala, brands are using their position to initiate social change, create dialogue and create capital for meaningful causes.

Guest Column: Words are now supplementary to visual imagery

By Snehasis Bose | Aug 14, 2017

Brand messages looking to have engaging conversations with the average 8-second attention span brain, being visually intelligent is not a choice but a critical necessity.

Google building a new visual publishing format similar to Snapchat

By exchange4media News Service | Aug 08, 2017

The new format will be built on its AMP mobile optimization technology and is said to be similar to rival Snapchat’s Discover feature

Toilet: Ek Prem Katha stars rally hard with brands to counter open defecation

By exchange4media News Service | Aug 08, 2017

Brands associated with sanitary hygiene and cleanliness, ranging from CPCV pipes, toilet cleaning liquids and seat sanitisers, team up with the movie crew to promote healthy sanitary habits

Guest Column: Influencer Marketers, the new age brand ambassadors: Mitchelle Carvalho, Cogmat

By Mitchelle Carvalho | Jul 29, 2017

A study by MarketingLand suggests that 90% of buying decisions are influenced by online reviews

App developers prefer iOS over Android as it is less complex: Yash Mishra, Founder, VoxWeb

By Ronald Menezes | Jul 28, 2017

In conversation with exchange4media, Mishra shares his views on issues faced by app developers in the country and his plans for VoxWeb

How Facebook Creative Shop fetched "Gone Girl campaign" a whopping 18 mn impressions

By Misbaah Mansuri | Jul 28, 2017

Ram Cobain, Creative Strategist of Facebook Creative Shop, speaks to exchange4media on the strategy and creative assets that helped the ‘Gone Girl campaign’

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