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Godrej Appliances leads digital initiative to feed underprivileged children

By exchange4media News Service | Dec 10, 2016

'Flaunt to Feed' initiative aims to feed 10,000 children through posts uploaded on Instagram

10 most-talked about global moments and trends of 2016 on Facebook

By exchange4media News Service | Dec 09, 2016

Facebook revealed its 10 most-talked about global moments, events and trends of 2016, which were measured by how frequently a topic was mentioned in Facebook posts between January 1 and November 27, 2016

Over Rs 110 crore invested in Sunburn for its 10th season

By exchange4media News Service | Dec 08, 2016

Close to 110 crore have been invested in Sunburn calendar FY 17, that owns 90% of the festival IP market share. The brand aims to grow by 30% every year with an agenda to expand in markets including Asia, Middle East, South Africa, Eastern Europe and South America

While US lobbyists demand transparency on social media endorsements; India lags behind

By Venkata Susmita Biswas | Dec 08, 2016

Some celebrities and influencers like Kim Kardashian use #ad when they post endorsements of products. There are also about 5 lakh posts that use #advertisement and three million posts that use #ad on the photo sharing social media platform

#IamwithModi, #Modi account for 19% of conversations within top 10 trends on Twitter, Instagram: Maxus Kaleidoscope

By exchange4media News Service | Dec 05, 2016

Maxus Kaleidoscope mapped the mood state of India basis the location based Twitter and Instagram conversations in India between Nov 8-24, 2016 by when we would get a clear picture of the how the initial euphoria of the demonetization panned out over time

Guest Column: How to adapt to the 'brave new world' of content ecosystem? – Shailja Varghese

By exchange4media News Service | Dec 05, 2016

As content and media experts, we are the key architects of this Brave New World. Now is the time when we need to make the brands ride on the bullet train into the future of content marketing solutions. The question to ask is are we ‘ourselves’ ready for this Brave New World before we guide our clients and partners? Writes content specialist Shailja Varghese

Call to bring undisclosed social media endorsements under scanner

By exchange4media News Service | Dec 02, 2016

US consumer advocacy group presses for action against undisclosed endorsements on Instagram

foodpanda launches new marketing campaign featuring Sunny Leone

By exchange4media News Service | Nov 29, 2016

The campaign showcases how foodpanda comes to the rescue of people in the liquidity crunch situation that has cropped up post demonetization

Facebook hosts 'Mobile Moves Business' event in Mumbai

By exchange4media News Service | Nov 28, 2016

Facebook holds industry event in Mumbai to support businesses in driving commerce and reaching mobile first consumers.

Mannequin fever grabs international ad agencies; India still to latch on to the craze

By Sarmistha Neogy | Nov 23, 2016

The new craze is yet to pick up in India, with only the lifestyle and hospitality brands going for it till now. Brands like Pantaloons, Vogue, Red FM, Radio One, Yes Bank, JW Marriott Juhu and Sahar have picked up the challenge