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90% of the marketers will run an influencer marketing campaign in the next 12 months: Blogmint's Influencer Marketing Outlook 2017 survey

By exchange4media News Service | Jan 18, 2017

Influencer Marketing appeals to marketers as it empowers them to break the social clutter and connect with consumers in a meaningful fashion through authentic storytelling

Facebook and WPP launch Creative Ambassador Program in India

By exchange4media News Service | Jan 13, 2017

The program is aimed at educating WPP creative agencies and unveiling new possibilities of leveraging the platform

Guest Column: Digital revolution has created a tectonic shift across industries: Ranjeev Vij, Zeno India

By Ranjeev Vij | Jan 12, 2017

Ranjeev Vij, Head of Digital Innovation and Strategy, Zeno India, lists 5 rapidly emerging trends that will dominate Digital PR in 2017

Guest Column: Trust is the secret ingredient of content marketing: Manesh Swamy, Hungama Digital Services

By Manesh Swamy | Jan 09, 2017

Manesh Swamy, Creative Director, Hungama Digital Services, on how innovations will drive marketers to become more tech savvy

Hungama Digital foresees Digital Twins, Big Data, On-demand Apps key for 2017

By exchange4media News Service | Jan 05, 2017

Hungama Digital Services (HDS) predicts how key trends in digital media and technology will impact advertising in 2017

Guest Column: 2017 will surely see content evolution in India with social surround playing a key role: Sunil Buch, ZEEL

By Sunil Buch | Jan 02, 2017

Sunil Buch, Chief Business Officer, Zee Entertainment Enterprises Limited (ZEEL) recalls the highlights of 2016 and what to expect in 2017

Guest Column: In 2017, social media platforms to invest in transparent and platform agnostic measurements: Naresh Gupta, Bang in the Middle

By Naresh Gupta | Jan 02, 2017

Naresh Gupta, CSO, Bang in the Middle, speaks about events which made 2016 interesting and memorable and if 2017 will usher in some stability

The next big thing: Live broadcasts on social media

By Venkata Susmita Biswas | Dec 29, 2016

Facebook, Twitter, and Instagram now have the feature to live broadcast videos from their mobile apps. Could this be the next big thing for advertisers and marketers?

PayTM clear leader among e-wallets with 97% searches post demonetisation: SilverPush report

By exchange4media News Service | Dec 20, 2016

Silverpush’s mapping reveals that banks and e-wallets increased their TV spends post the demonetisation of 500 and 1000 rupee currency notes in India. Post demonetisation, the e-wallet industry in India witnessed over 20 per cent surge in searches

Godrej Appliances leads digital initiative to feed underprivileged children

By exchange4media News Service | Dec 10, 2016

'Flaunt to Feed' initiative aims to feed 10,000 children through posts uploaded on Instagram

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