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Woodland’s #AgainstAllOdds Season 2 is all about grit and determination

By exchange4media News Service | Mar 23, 2017

The new series of the campaign led by Interactive Avenues shares inspiring stories of courage and perseverance in the face of physical, social and mental barriers

Fashion network SeenIt raises pre-series A funding

By exchange4media News Service | Mar 16, 2017

The undisclosed amount of pre-Series A funding is led by Calcutta Angels Network and Augment Ventures

TATA Motors and Jack in the Box Worldwide collaborate to create what could be India’s largest Instagram and Twitter campaign yet

By exchange4media News Service | Mar 15, 2017

RACEMO or Cemora, same difference. The JITB campaign has more than lived up to its challenging brief, and in fact, set a whole new industry benchmark by gaining 12,500 followers on Instagram and Twitter, a reach of 12.1 million, and a cumulative 1.7 million likes, shares, comments, and video views

Dentsu Webchutney, Flipkart launch Trend Chain Campaign on Instagram

By exchange4media News Service | Feb 28, 2017

Dentsu WebChutney & Flipkart teamed up with some top fashion social media influencers in India to launch the Instagram campaign ‘Never Ending Trending'

India ranked third in Top 20 Most Awarded Countries in Media in the World 2016: The Gunn Report

By exchange4media News Service | Feb 18, 2017

Mindshare India ranked second in Top 10 Most Awarded Media Agencies 2016 with 123 points; Mediacom India and PHD India ranked seventh and eighth respectively in the same list

Also make roomies, colleagues, best friends and parents your Valentine this year, say brands

By exchange4media News Service | Feb 14, 2017

At least five brands have a non-conventional Valentine’s Day campaign this

As social media war heats up in UP, BJP & Congress race ahead of SP and BSP

By Ruhail Amin | Feb 06, 2017

All the major parties are resorting to a number of methods including purchased Facebook page likes, Twitter followers and a number of digital campaigns which includes cartoons and videos to score over their rivals in this virtual war.

Guest Column: Content and Technology will be the mainstay for ORM in 2017: Poornima Rai, Aircel

By Poornima Rai | Jan 31, 2017

Poornima Rai, General Manager – Marketing, Aircel, on online reputation management being a tool used by marketers to monitor and manage conversations around brands

Snapdeal commands 36.75% share; BigBasket most aggressive player with 79.7% share of TV ad pie: Silverpush report

By exchange4media News Service | Jan 25, 2017

Following demonetisation TV spots of the e-wallet sector rose while that of the fashion e-commerce sector fell significantly

Guest Column: Digital communication, content-driven campaigns to drive PR growth in 2017: Nitin Mantri, Avian Media

By Nitin Mantri | Jan 24, 2017

Rapid digitalisation of PR has resulted in a sea of data. If properly used they can give companies a competitive advantage on messaging, branding, consumer perception, stakeholder engagement, crisis management, deciphering shifts in consumer behaviour, potential PR crises, understanding new markets and even financial forecasting. In 2017, communication pros will play a more central role in making this data meaningful for clients, writes Nitin Mantri, CEO, Avian Media.

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