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HBO has the title mix to attract big brands, advertisers: Rohit Bhandari

By Madhuwanti Saha | Jun 28, 2017

Rohit Bhandari, Senior Director and Network Head - English Entertainment at Turner International India on the network’s content and marketing strategy and how they plan to bring in more advertisers

e4mChillout: Nitin Bhatia goes from being a weekday busybody to a weekend enthusiast

By exchange4media News Service | Jun 24, 2017

Nitin Bhatia, Managing Director - Executive Alerts at Meltwater,opens up about his love for fitness, cricket, travel and sports, and how he uses the weekends to add these to his busy schedule

Big Trunk Communications wins digital mandate for Rareitis

By exchange4media News Service | Jun 22, 2017

Rareitis is an online market for Indian artefacts, handlooms and clothing from various parts of India

Guest Column: Diary of a CCC (Complete Companion @Cannes)

By Ashwini Deshpande | Jun 22, 2017

Ashwini Deshpande, Co-founder & Director of strategic design consultancy Elephant, takes time to observe all that is happening in and around the 64th Cannes Lions International Festival of Creativity

Qoruz launches Social Media Campaign Tracker to help companies measure up

By exchange4media News Service | Jun 20, 2017

Co-Founder Praanesh Bhuvaneshwar says this tracker enables brands to measure the earned media performance

Delete marketing and insert storytelling, advises Donna Moritz at Tech Manch 2017

By Shraddha Shirodkar | Jun 19, 2017

The social media strategist and visual marketing specialist spoke about how visual storytelling can engage customers meaningfully and eventually, build trust

Imagica pairs up with UNICEF Super Dads campaign this Father’s Day

By exchange4media News Service | Jun 18, 2017

The initiative hopes to underscore the critical role of a father in the development of a child’s brain and his/her nurturing

Instagram asks influencers to clearly label paid posts

By exchange4media News Service | Jun 15, 2017

The new tool will allow a creator to quickly tag the business they have a relationship with

India's Best Bets at Cannes Lions 2017: JWT India and Leo Burnett India

By Neeta Nair | Jun 13, 2017

A list of India’s nominations to Cannes Lions International Festival of Creativity

'Bridging the Gap' celebrates American optimism

By exchange4media News Service | Jun 12, 2017

The Directorial Debut of Edward Enninful, also featuring Priyanka Chopra, is about authenticity and people living their truths