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We are trying to make the world more open and connected: Umang Bedi, Facebook

By Ruhail Amin | Apr 27, 2017

Facebook hosted an interactive workshop in Delhi to showcase its family of apps using live demonstration and give users a chance to experience its new technology and products.

Great Big Story partners with Korean Air for new series on South Korea's street culture

By exchange4media News Service | Apr 19, 2017

The nine-part editorial series is accompanied by a branded content partnership established by CNN International Commercial (CNNIC) with Korean Air

Did Snapchat just lose its chance of being part of the burgeoning digital sector in India?

By Akshata R Murthy | Apr 17, 2017

Snapchat CEO Evan Spiegel’s comment of India being a poor country has not gone down well with users, who are now uninstalling the app

Prime Minister Narendra Modi takes over Obama's top spot as the most followed world leader on Instagram

By exchange4media News Service | Apr 13, 2017

Burson-Marsteller study finds 73 Heads of State, 38 Heads of Government and 28 Foreign Ministers have personal pages on Instagram

Customized consumption is the biggest shift in advertising: Juhi Kalia of Facebook

By exchange4media News Service | Apr 10, 2017

On Day 3 of Goafest 2017, Juhi Kalia, Head of Creative Shop, India and Indonesia, Facebook, spoke on how ad agencies and brands can produce immersive content for the attention-lacking millennial consumer

Internet for me is a second life with real people and real feelings: Malini Agarwal at Goafest

By Simran Sabherwal | Apr 08, 2017

At Goafest 2017, the popular blogger spoke about entertainment, engagement, and storytelling

#StarPlusDopahar trends on Twitter; garners 1.3k tweets

By exchange4media News Service | Apr 04, 2017

Star Plus’ new property created quite a buzz on Twitter after its launch on April 3

CEOs aren't leveraging their social network presence: Weber Shandwick study

By exchange4media News Service | Apr 01, 2017

The study titledSocialising Your CEO IV: The Engagement Factor finds that while CEOs embrace social media, they struggle to take it to the engagement level

As Publicis launches Marcel in India, Srija Chatterjee named MD, Sudeep Gohil CSO and Managing Partner for Publicis Worldwide

By exchange4media News Service | Mar 30, 2017

Srija Chatterjee, Sudeep Gohil, Bobby Pawar, (Chief Creative Officer and Managing Director) will run all the Publicis Worldwide operations in India, including Marcel, and report to Saurabh Varma, CEO, Publicis Communications, India

Woodland’s #AgainstAllOdds Season 2 is all about grit and determination

By exchange4media News Service | Mar 23, 2017

The new series of the campaign led by Interactive Avenues shares inspiring stories of courage and perseverance in the face of physical, social and mental barriers