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Twitter leads Facebook and Instagram in B2B channel initiatives: Pulp Strategy's Future of Content 2017 report

By exchange4media News Service | Jul 18, 2017

Amongst non-conventional B2B channels, Twitter steers ahead of Facebook (25.3%)  and Instagram (18%) by garnering the approval of 47% marketers

e4mSpotlight: Influencer marketing: To trend or not to trend

By Venkata Susmita Biswas and Misbaah Mansuri | Jul 17, 2017

Brands are now looking at achieving substantial marketing objectives with influencer marketing

Guest Column: Future of journalism in the age of new media: Meha Jayaswal, Pearl Academy

By Meha Jayaswal | Jul 17, 2017

Digital has changed the way one consumes news today, hence journalism and mass media colleges must bring their curriculum up to speed, says Meha Jayaswal, Area Head, School of Media & Journalism, Pearl Academy

Dentsu Webchutney launches B2B Marketing Division

By exchange4media News Service | Jul 13, 2017

Designed to serve the marketing, publicity and business development needs of all B2B communications of brands across categories

Is content really king on YouTube?: Content creators have their say

By Ronald Menezes | Jul 06, 2017

Is content really king on YouTube even after bizarre videos take centre-stage on the platform?

Differentiated customer experience is key to success in marketing: Kiran Veigas, Happiest Minds Technologies

By Akshata R Murthy | Jul 05, 2017

In a chat with exchange4media, the Associate Director & Head – Corporate Strategy & Marketing talks about the company’s growth and marketing strategy, differentiating factors, GST and more

Guest Column: 5 ad tech trends to look out for in 2017: Siddharth Gupta, Chief Business Officer, GreedyGame

By exchange4media News Service | Jul 03, 2017

From header bidding and ad fraud to viewability, Siddharth Gupta, Chief Business Officer, GreedyGame, shares five ad tech trends to watch out for in 2017

Guest Column: Leveraging Data in an Omnichannel World: Stacey Hawes, President, Data Practice, Epsilon

By Stacey Hawes | Jul 03, 2017

As marketing moves away from mass, push-based messaging towards more personalised communication with consumers, the power and potential of data-driven marketing is clear

Facebook reaches 2 billion MAU milestone, "let's bring the world closer together," says Mark Zuckerberg

By Ronald Menezes | Jun 30, 2017

Facebook leads the number of logged in users compared to YouTube’s 1.5 billion and Twitter’s 328 million as it crosses the billion monthly active user (MAU) milestone in 13 years

World Social Media Day: Industry experts herald growth of video content, VR and AI

By Misbaah Mansuri | Jun 30, 2017

Today on World Social Media Day, industry experts tell us what has changed in the social media space over the last one year and what can be expected to strike big in the near future

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