Search Result : Inno News
 

BBC study says 73% Indians more likely to consider a brand if advertised on a trusted news channel or website

By exchange4media News Service | May 24, 2017

The study reveals that a considerable number of consumers are concerned about fake news and ads in untrustworthy media outlets

Former Myntra marketing communications head launches agency, Canvilicious, with big client wins

By exchange4media News Service | May 24, 2017

The integrated marketing agency by Ainara Kaur has signed on cure.fit, cult.fit and Inito as its big ticket clients

Future Generali India Life Insurance appoints Rakesh Wadhwa as CMO

By exchange4media News Service | May 24, 2017

Wadhwa holds over 16 years of experience in the life insurance industry

GREY Group India appoints Mayuresh Dubhashi as ECD

By exchange4media News Service | May 24, 2017

Dubhashi, a Mechanical Engineer, has been in the advertising industry for nearly 15 years

Havas Group launches Client Trading Solution

By exchange4media News Service | May 24, 2017

CTS is a client facing, fully transparent control tower displaying all programmatic trading, allowing clients to track and monitor their programmatic buying in one place

Localisation is the key that will drive viewership and advertisers’ interests: Amit Nair, Living Foodz

By Madhuwanti Saha | May 24, 2017

Amit Nair, Business Head, Living Foodz on the channel’s marketing, content and digital strategy, ad rates, future revenue streams and bettering the infotainment genre

Penguin Random House India sets the pitch for readers with the Indian Penguin League

By exchange4media News Service | May 24, 2017

The publisher has launched a promotional book cricket game app for a limited period of time

Ruder Finn wins communication mandates for Lee, Lowe's India and WeWork

By exchange4media News Service | May 24, 2017

These wins come after a series of multi-agency and competitive pitches

LG's 'Signature' product line to debut in India, will target premium TV and print ads

By Abhinn Shreshtha | May 23, 2017

LG forays into premium consumer electronics (CE) and home appliances (HA) by launching a new line of products under the brand name Signature

BIG Magic’s two-month film carnival for kids to feature 10 globally acclaimed films

By exchange4media News Service | May 22, 2017

The animation film carnival Chutti Express started on May 20

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