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20:20 MSL wins PR mandate for Keventers in Bengaluru

By exchange4media News Service | Jan 20, 2017

Keventers recently opened its first outlet in south India, in Bengaluru

Despite policy hurdles, global retailers see India as one of their key markets: Deloitte global report

By exchange4media News Service | Jan 20, 2017

Top 250 global retailers generated USD 4.31 trillion in revenue in FY 2015, as per report; Indian retail market young and promising, claims consulting firm

Netcore reinvents itself, unveils new brand Identity

By exchange4media News Service | Jan 20, 2017

The brand hopes to keep up with the ever-changing marketing technology landscape to provide customers with infinite possibilities and experiences.

Retail digital transformation journey slow: Cisco

By exchange4media News Service | Jan 20, 2017

Cisco study shows where retailers are going wrong, suggests improvements, failing which they may miss out on a USD 187 billion opportunity

Airtel appoints Raj Pudipeddi as CMO & Director - Consumer Business

By exchange4media News Service | Jan 19, 2017

Pudipeddi will be responsible for driving market share, strengthening the Airtel brand and driving customer centric innovations within the teams

Alapatt Diamonds signs MAA Communications as digital partner

By exchange4media News Service | Jan 19, 2017

MAA is building online campaigns focused on exhibiting the traditional legacy of jewellery through social media platforms

Auto industry growth seen at 6-7% in 2017; Ford to grow in line or faster than sector: Rahul Gautam, Ford India

By Ruhail Amin | Jan 19, 2017

Ford India has set its 2017 vision in action by rolling out a new ad campaign. The company has also allocated Rs 25 crore purely for its digital marketing in a bid to wrestle with its competitors head on. In an interview with exchange4media, Rahul Gautam, VP, Marketing Ford India shares his views on Ford India new aggressive stance and more

Effie Awards 2017 names Nicole McMillan and Kitty Lun as Heads of Jury

By exchange4media News Service | Jan 19, 2017

The coveted awards celebrate ideas that work and honor marketing communications that have achieved the most significant results

Guest Column: Programmatic advertising to grow 31% faster than other digital media channels: Ashish Shah, Vertoz

By Ashish Shah | Jan 19, 2017

A double-digit growth in the industry this year proves that programmatic is leading the race for online advertising in India, writes Ashish Shah, Founder & CEO of Vertoz .

WATConsult wins digital and social media mandate of Madame Tussauds in India

By exchange4media News Service | Jan 19, 2017

As Madame Tussauds will soon be opened in Connaught Place, Delhi, WATConsult will handle the entire digital marketing duties including social media presence across multiple platforms, digital media buying and planning

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