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Pitch Madison Advertising Report 2017: Innovate relentlessly, improve accessibility, immerse in rural: Sunil Kataria, Godrej Consumer Products

By exchange4media News Service | Feb 20, 2017

Kataria shared his winning formula for refreshing the FMCG category at the recent edition of Pitch Madison Advertising Report 2017

Pitch Madison Advertising Report 2017: What advertisers are getting wrong?, experts debate with Arnab Goswami

By exchange4media News Service | Feb 20, 2017

The Pitch Madison Advertising Report 2017 was recently released at the ITC Grand Central in Mumbai. On the sidelines of the launch a panel discussion was held on the topic, What advertisers are getting wrong?, moderated by Arnab Goswami

India ranked third in Top 20 Most Awarded Countries in Media in the World 2016: The Gunn Report

By exchange4media News Service | Feb 18, 2017

Mindshare India ranked second in Top 10 Most Awarded Media Agencies 2016 with 123 points; Mediacom India and PHD India ranked seventh and eighth respectively in the same list

Network18 and DS Group launch Pulse The Venture

By exchange4media News Service | Feb 17, 2017

It is a platform for aspiring entrepreneurs to win seed funding of INR 1 Cr

Parties should approach ASCI for redressal, says BARC India on ET-Now, CNBC-TV18 Budget coverage saga

By Priyanka Mehra | Feb 17, 2017

ET Now from the Times Group umbrella claims that its rival CNBC TV18 played foul by placing itself on multiple frequencies on Budget Day, and that helped bump up its viewership. CNBC TV18 on the other hand says it played within the rules. The channel has written to IBF, NBA and BARC India complaining that CNBC TV18 made its Budget Coverage feed available on multiple frequencies, which on other days carry its group channels.

PROI Worldwide adds Midas PR Group, expands ASEAN presence

By exchange4media News Service | Feb 17, 2017

PROI’s expansion in Thailand adds to offices in Singapore, Indonesia, The Philippines, Malaysia, and Vietnam

Star India and TED announce TV series ‘TED Talks India: Nayi Soch’ hosted by Shah Rukh Khan

By exchange4media News Service | Feb 17, 2017

The Hindi TV series on Star Plus marks TED’s most ambitious TV production yet

Tata Motors, Microsoft India join hands to improve connected experience for automobile users

By exchange4media News Service | Feb 17, 2017

Tata Motors aims to enhance in-car connectivity and efficiency to provide an enriched mobile experience for its consumers

With the overseas subscription box business growing exponentially, is India ready?

By Shraddha Shirodkar | Feb 17, 2017

“The success of innovative subscription brands, particularly among younger age groups, has disrupted some industries and has challenged established business models,” observed Warc Toolkit 2017, earlier this month

CleverTap appoints Almitra Karnik as Head of Marketing

By exchange4media News Service | Feb 15, 2017

Karnik will oversee growth across CleverTap’s global markets, actively managing brand strategy, digital, content, and partner marketing along with public and analyst relations efforts

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