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Arnab Goswami's Republic TV appoints Laqshya Media Group as exclusive OOH AOR partner

By Priyanka Mehra | Apr 26, 2017

Republic has taken the media group on board for its nationwide OOH media requirements for the next three years

D&AD Awards: 177 Pencils awarded on Day 1 of Results

By exchange4media News Service | Apr 26, 2017

The D&AD Professional Awards inspire and celebrate the best in design, digital, and advertising

BIG FM strengthens core leadership team with Dheeraj Goel, Rahul Saini & Divya Singh

By exchange4media News Service | Apr 25, 2017

Dheeraj Goel and Rahul Saini join as Regional Business Heads while Divya Singh takes over as the National Sales Head for key vertical

Gartner survey shows 42% CEOs have begun digital business transformation

By exchange4media News Service | Apr 25, 2017

IT-related changes are the No. 2 business priority; highest ranking since the launch of CEO Survey

RED FM Bangalore re-launches with a new line-up of RJs and shows

By exchange4media News Service | Apr 25, 2017

Revamp bid to offer a sharper product, says Nisha Narayan, COO, RED FM

2017 APAC Effie Awards winners announced; Publicis and BBDO India win Gold

By exchange4media News Service | Apr 24, 2017

TLG India, MullenLowe Lintas Group, BBDO India, Ogilvy India, TBWA\India win Silver; Ogilvy India, McCann Worldgroup India, MullenLowe Lintas Group, Medulla Communications, Ogilvy & Mather win Bronze

Salt Brand Solutions to manage digital marketing for London Dairy India

By exchange4media News Service | Apr 24, 2017

Salt Brand Solutions’ mandate includes managing London Dairy’s digital communication and social media presence in India

Carrier Midea India appoints Bottle Openers as its digital agency on record

By exchange4media News Service | Apr 22, 2017

The mandate covers overall digital and social strategies, media planning, and media buying

ITC’s Engage launches Engage ON pocket perfumes

By exchange4media News Service | Apr 22, 2017

Directed by AbhinayDeo and music composed by DhruvGhanekar, the TVC highlights the brand proposition of playful chemistry

Ogilvy Mumbai creates India’s first TVC shot on an iPhone for Milton

By exchange4media News Service | Apr 22, 2017

What I love about this piece of communication is that it focuses on the core product benefit throughout and yet takes the viewer on a journey that is both engaging and entertaining, says Kunal Jeswani, CEO, Ogilvy India

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