Search Result : Inmobi News

TrulyMadly chooses InMobi as their ad monetization partner

By exchange4media News Service | Aug 04, 2017

Leveraging a combination of TrulyMadly’s highly engaged audience data and InMobi's powerful ad serving technology, advertisers can deliver high-performance creative to the right audiences, says Vasuta Agarwal, VP & GM, InMobi (India)

Creative and metrics key for InMobi as it ramps up focus on video ads

By Abhinn Shreshtha | Apr 05, 2017

The ad tech company has seen its video ad consumption triple in India over the last year and expects video ads to make up nearly 50 per cent of its revenue in the coming year

Madison Media Omega, Bengaluru, wins media mandate of NestAway Technologies

By exchange4media News Service | Jan 28, 2017

Madison Media has been in the news recently for winning the TV Media Agency of the Year Award at PrimeTime Awards held last week in Mumbai

Techspectations 2016 a boost to digital branding and start-up ecosystem

By exchange4media News Service | Dec 05, 2016

The first ever digital summit in Kerala “Techspectations 2016”, organized by Manorama Online to commemorate two decades of its existence, saw influential digital czars lending an ear to innovators, product visionaries, designers, mobility experts and programmers

GreedyGame appoints Ankit Rawal as VP, Revenue

By exchange4media News Service | Oct 27, 2016

Prior to entering the mobile advertising industry he’s worked with top companies such as Microsoft and Oracle.

Mobile wins as e-retailers shift ad spend strategy

By exchange4media News Service | Oct 07, 2016

Even as analysts predicted e-retailers to tighten advertising purse strings this year on the back of investor scrutiny, increasing losses and stricter government policies, mobile ad spends by e-retailers will continue to remain strong said experts we spoke with

Mobile Ad Spend Report unveiled at Maddies 2016; reveals 78% growth in mobile adex as 4G & smartphones grow

By Abhinn Shreshtha | Oct 03, 2016

Mobile ad spends are expected to reach Rs 1280 crore in 2016 and continue to grow in the range of 70-80 per cent into 2017 according to the 2016 Mobile Ad Spend report launched at this year's edition of exchange4media's annual mobile advertising awards - The Maddies

InMobi launches a suite of advanced video ad formats

By exchange4media News Service | Sep 09, 2016

The platform includes a comprehensive suite of ad formats including vertical videos, interactive videos, 360 degree videos, opt-in videos and in-stream videos

B-schools brave tough times as fund crunched startups defer & withdraw job offers

By exchange4media News Service | Jul 13, 2016

Stayzilla and Grofers have recently joined the list of start-ups that have deferred and withdrawn job offers given to fresh recruits

InMobi helps e-tailers maximize sales on mobile channels

By exchange4media News Service | Jun 17, 2016

The platform combines the power of big data analytics, creative design and powerful back-end integrations to deliver personalized shopping experiences on mobile apps