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Amazon top ad spender in the print category in 2016

By exchange4media News Service | Jul 21, 2016

Amazon has topped the list for this period followed by Flipkart, Indiakart and Naaptol

Snapdeal, Flipkart, 19 other e-commerce players under FDI cloud once again

By Abhinn Shreshtha | Nov 23, 2015

It was a victory of sorts for brick and mortar associations as the Delhi High Court directed the government to probe whether companies like Snapdeal, Flipkart, Myntra, Jabong and others have flouted FDI rules

Auto, FMCG brands top spenders on news channels during Bihar election result coverage

By Collin Furtado | Nov 09, 2015

Election results are one of the most anticipated events, and hence draw one the highest viewership on television. We took a look at some of the brands that advertised on the news channels during the counting day

Net Neutrality: Internet companies unite to #savetheinternet

By Abhinna Shreshtha | Apr 17, 2015

For internet-based companies, it makes perfect sense to ensure that the nascent online ecosystem is not burdened by unnecessary regulations and rules. No wonder there is an overwhelming support in this sector for net neutrality

Snapdeal higher on share of voice; Flipkart on number of followers

By exchange4media News Service | Feb 17, 2015

Yepme has the highest share of fans as well as engagement on Facebook. Snapdeal has higher engagement on Twitter vs Flipkart's number of followers

Flashback 2014: 2014 saw consolidation in the digital marketing agency space

By Deepa Balasubramanian | Dec 31, 2014

In conversation with exchange4media, Pradeep Chopra, CEO, Digital Vidya, a digital marketing training company talks about the emerging trends that he saw in 2014 the challenges faced by the industry and list the digital campaigns that stood out

GOSF partners expecting massive rise in sales and visits

By Abhinn Shreshtha | Dec 11, 2014

Despite the absence of Flipkart and Myntra, The Google Online Shopping Festival (GOSF) this year sees participation from around 450 companies. With the new "Rs 299 corner", discounts are as massive as 80% and even 90%. So, what are GOSF partners expecting this year?

TV18 Broadcast launches Gujarati business channel, CNBC Bajar

By exchange4media News Service | Jul 01, 2014

Sanjay Pugalia has been made Editor-in-Chief of the new channel. The marketing campaign of the channel, designed by O&M, is centered around the thought "The mother tongue of business"

Branded viral videos: A compelling marketing mantra

By Ankur Gaurav | May 20, 2014

Experts speak on how brands are immersing in the world of viral videos, making them entertaining, engaging, conversational and shareable

Jagran Group launches coffee table book on shrines of Bihar

By exchange4media News Service | Aug 21, 2013

Titled ‘Sufiya-e-Bihar’, the 148-page book features more than 55 shrines from across the state and is priced at Rs 1,200

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