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HDFC Bank, Airtel, SBI are India’s most valuable brands: BrandZ report

By exchange4media News Service | Sep 22, 2016

The total value of India’s most valuable brands has risen by 30% over the last three years, with the Top 50 brands now worth $90.5 billion, according to the third annual BrandZ™ Top 50 Most Valuable Indian Brands ranking released today by WPP and Kantar Millward Brown

IndusInd Bank launches new ad campaign on innovative fingerprint banking

By exchange4media News Service | Jul 30, 2016

Fingerprint Banking’ service has been launched after studying consumer behavior & insights on remembering complicated & lengthy passwords. It was found that customers tend to forget their passwords and resetting them again was a lot of trouble. With fingerprint banking, consumers can afford to forget passwords forever

HUL, Bajaj Auto, Amul, Hero Motocorp amongst winners at Pitch Top 50 Brands 2016

By exchange4media News Service | Jul 25, 2016

The gala event of the sixth edition of exchange4media’s Pitch Top 50 Brands concluded today at Hotel Le-Meridien, Gurgaon. In the presence of Maheish Girri, National Secretary, BJP, a list of the nation’s best brands was unveiled. The winners included Mahindra & Mahindra,Britannia Good Day, Amazon, Youtube, Paytm

Adfactor’s Madan Bahal on winning PR Consultancy of the Year @IPRCCA 2015

By exchange4media News Service | Nov 30, 2015

Along with the PR Consultancy of the Year award, the company also won two gold metals, and two silver metals

Adfactors is top PR firm; SPAG Asia, Viacom18 Corp Comm among winners at IPRCCA 2015

By exchange4media News Service | Nov 30, 2015

Sunil Gautam honoured with Lifetime Achievement award, while Khurshid Ahmad of Advantage Services is adjudged PR Professional of the Year; Young PR Professionals of the Year are Shweta Chawla of Viacom18 Media and Henna Punjabi of Genesis Burson-Marsteller

exchange4media announces IMA 2015 screening council

By exchange4media News Service | Nov 17, 2015

exchange4media has announced the screening council for Indian Marketing Awards (IMA) 2015. The council is all set to begin shortlisting entries for this year’s awards.

Will India’s performance in India vs SA series be a pain point for marketers?

By Collin Furtado | Oct 30, 2015

In wake of the poor performance of the Indian team and the losses in both the T20 and ODI series, we asked marketers, who were looking to buy ad spots on the series, if this would impact ad-buying

HDFC Bank, Airtel, SBI, ICICI Bank, Asian Paints lead BrandZ Top 50 Most Valuable Indian Brands ranking

By exchange4media News Service | Sep 10, 2015

The total value of India’s strongest brands has risen by a third (33%) over the last year. Brands in the financial sector (+49% growth) made the largest contribution to the overall increase in value. Home and personal care brands achieved a combined increase of 32%...

RBNL's Lavneesh Gupta to join IndusInd Bank

By exchange4media News Service | Jun 05, 2015

Lavneesh Gupta, former COO of RBNL, is joining IndusInd Bank as EVP & Branch Banking Head for Developing Markets

ASCI upholds complaints against 125 out of 167 advertisements

By exchange4media News Service | Apr 25, 2015

In February 2015, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 125 out of 167 advertisements. Out of 125 advertisements against which complaints were upheld, 73 belonged to Personal and Healthcare category, followed by the Education category with 29 advertisements, followed by others

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