Search Result : Indian Railways News
 

Delete marketing and insert storytelling, advises Donna Moritz at Tech Manch 2017

By Shraddha Shirodkar | Jun 19, 2017

The social media strategist and visual marketing specialist spoke about how visual storytelling can engage customers meaningfully and eventually, build trust

Will metros be the new airports for OOH?

By exchange4media News Service | Feb 14, 2017

The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being hailed as an emerging mode of transport .

New Indian railway marketing and branding tender expected in April

By Abhinna Shreshtha | Jan 12, 2017

The total consolidated opportunity, which is set to include naming rights for trains, in-train digital display units, station inventory, train and station announcements, etc. is claimed to be worth 10 times the value of the biggest Indian airport’s branding rights

Google India unveils products to tackle data concerns, local language users set to benefit

By Saif Ahmad Khan | Sep 28, 2016

YouTube Go and Google Station are among the new products launched

Guest Column: Modi's Government is #Transforming India through Twitter-Raheel Khursheed

By Raheel Khursheed | May 30, 2016

As the Prime Minister marks two years in office, his vision of “minimum government, maximum governance” has been implemented via Twitter - from the Prime Minister himself to his ministers and their ministries to connect with Indian citizens writes Raheel Khursheed, Head of News, Government and Politics Partnerships, Twitter India

We can only enable marketing, not drive it: Vivek Sharma

By Ruhail Amin | Mar 05, 2016

Speaking at the Pitch CMO Summit 2016, Vivek Sharma, CMO of Pidilite highlighted how brand experience and brand involvement were two different concepts which are often misunderstood by marketers.

Internet cos welcome TRAI decision on differential pricing

By Abhinn Shreshtha | Feb 10, 2016

The internet and internet-based start-ups as well as industry bodies like IAMAI have unanimously welcomed TRAI's stand against differential pricing by telecom operators.

MaXposure Media Group bags contract to publish Rail Bandhu, the only on-board magazine of the Indian Railways

By exchange4media News Service | Dec 05, 2015

The organisation won the contract to publish the Rail Bandhu magazine for three years following an open tender. The magazine is distributed free of cost in all full-service trains - Rajdhani, Shatabdi and Duronto

5 big wins from PM Modi’s Silicon Valley visit

By Ankur Singh | Sep 29, 2015

Five key wins came Modi’s way in the form of strategic announcements from Microsoft, Google and Qualcomm. exchange4media takes you through these deals

Snapdeal appoints Hardeep Singh as Head Infrastructure

By exchange4media News Service | Sep 18, 2015

In his new role, he will help craft strategies for making Snapdeal's Supply Chain systems future ready. This includes the entire gamut of network design, infrastructure and special projects

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