Search Result : Indian Bank News

UPI set to make online and mobile transactions easier

By Vernika Awal | Apr 15, 2016

The way money transactions in India take place set to change severely with the introduction of Unified Payment Interface (UPI), which intends to move the country towards a more cashless model. It has been developed by the National Payment Corporation of India (NPCI) and is expected to change the face of mobile banking

India is one of the most fantastic economies in the world:Rana Kapoor, MD & CEO, YES Bank

By Sarmistha Neogy | Apr 04, 2016

exchange4media in association with BBC World News held the second edition of the ‘One on One series’. The guest of honour on the occasion was Rana Kapoor, MD & CEO, YES Bank, who spoke to BBC’s Ros Atkins and shared his insights on the subject

NPCI awards its media mandate to Dentsu Media

By exchange4media News Service | Mar 29, 2016

The agency won the account for National Payments Corporation of India (NPCI) following a multi-agency pitch.

Yes Bank launches 'India bole YES' campaign, plans to foray in Social Banking

By Saloni Dutta | Sep 11, 2015

Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, Yes Bank talks about the recently launched ‘India bole YES’ campaign and how it associates with the spirit of a new and optimistic India. The brand will be spending around Rs 10-12 crore in the first burst of communication for the campaign

BFSI clocks in net profits of 20% in Q1; ad spends expected to see double-digit growth

By Collin Furtado | Aug 13, 2015

Private sector banks such as ICICI Bank, HDFC Bank, Axis Bank and Yes Bank have seen strong growth in first quarter of this year following growth in loans and Net Interest Income. This is expected to translate into higher ad spends from the sector

The idea was not to give a rude shock to ING customers, but gradually welcome them to the Kotak family: Karthi Marshan

By Sarmistha Neogy | Apr 28, 2015

Post ING Vysya's merger with Kotak Mahindra Bank, the 'Kona Kona Kotak' rebranding campaign was executed across radio, TV, outdoor and social media. Karthi Marshan, Senior EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the strategy behind the transition

DBS Bank Tosses-up Creativity & Technology to launch Interactive Film – Chilli Paneer 2

By exchange4media News Service | Dec 20, 2014

The campaign allows viewers to play the sous chef to the film and design their own version of the story. SapientNitro is the creative and technology partner for the campaign

Prachar Communications bags the 2nd phase of Pradhan Mantri Jan-Dhan Yojana campaign

By Priyanka Mehra | Nov 27, 2014

The account size is estimated to be Rs 100 crore, as per industry sources. As part of the strategy and a 360-degree advertising campaign, the agency has made several TVCs for the beneficiaries as well as the influencers

RK Swamy BBDO assigned launch communication mandate for PM's Jan Dhan Yojana

By exchange4media News Service | Aug 28, 2014

The financial inclusion programme of the Govt is being formally launched tomorrow. RK Swamy BBDO is charged with developing a fully integrated creative and media communication package

VML Qais revamps ICICI Bank's website

By exchange4media News Service | Jun 06, 2014

Website integrates Facebook connect into banking and new functionalities such as ICICI Bank blog, ICICI Bank Discussion Forum and ICICI Bank Answers to allow users to actually converse with the bank