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Guest Column: Top 10 expected trends in celeb endorsements in 2017: Manish Porwal & Malaica Abreu, Alchemist

By Manish Porwal & Malaica Abreu | Jan 05, 2017

At the onset of 2017, Manish Porwal, MD, and Malaica Abreu, Head of Celeb & Entertainment Agenda, Alchemist Marketing Solutions put together the top 10 trends you will get to see in celebrity usage

Guest Column: Digital video to rule the roost in India in 2017: Gaurav Gandhi, Viacom18

By Gaurav Gandhi | Dec 28, 2016

Gaurav Gandhi, COO, Viacom18 Digital Ventures, looks back at the highlights of 2016 in the digital video spectrum and what to expect in 2017

Ashish Bagga takes over as NBA President

By exchange4media News Service | Nov 29, 2016

On the back of Ashok Venkatramani exit as CEO, ABP News Network, Ashish Bagga Group CEO, India Today Group, has been elected as President for 2016-17

Hindi news channels spike in viewership post demonetisation drive

By exchange4media News Service | Nov 22, 2016

Hindi news space saw a huge jump in its viewership ratings in week 45 (November 5-11) owing to government’s announcement of demonetisation, with most of the channels seeing almost 1.6 times spike in ratings

Crystal launches TVC for Fungicide Brand – 'Bavistin'

By exchange4media News Service | Nov 12, 2016

The message conveyed in this TVC is that Bavistin is a “zaroori” (essential) product for all farmers if they want to keep their crop “swasth” and “hara- bhara”(healthy)

RK Arora launches national Hindi news channel, JK 24X7

By exchange4media News Service | Nov 02, 2016

JK 24X7 News has a mix of programs especially designed to make a positive impact in the lives of its viewers

Movies Now unravels 360-degree marketing campaign for television premiere of Spectre

By exchange4media News Service | Oct 22, 2016

Spectre premieres on October 23, Sunday at 1pm and 9pm on MOVIES NOW

Vinay Hegde joins Madison Media as SVP, Buying

By exchange4media News Service | Oct 18, 2016

Hegde has over 20 years of experience having worked in Mindshare Fulcrum for over 10 years handling buying for Unilever business

IMPACT Person Of The Year 2016: Here is the shortlist

By exchange4media News Service | Oct 12, 2016

A shortlist of 11 that will be brought down to a list of six nominees for the IMPACT Person of the Year 2016 award by November. Who will wear the crown at the gala award ceremony on December 7?

With 10% share, Uri attacks keep viewers glued to news channels in September: TAM Report

By exchange4media News Service | Oct 10, 2016

In the month of September, the story on 'Terror Attack on Army Camp in Uri (J&K)' was the top story with 10% of overall share across all genres. Similarly, news regarding ‘Row Over Cauvery River Water’ was the top story in ‘Political News/Government News’ genre with 4% share

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