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DigitalF5 bags digital mandate of Mainland China & Oh! Calcutta

By exchange4media News Service | Aug 22, 2017

The responsibilities include search, content, social media planning and buying, and digital media buying

Four OTT shows that have literally stirred over-the-top excitement

By Misbaah Mansuri | Aug 22, 2017

Inside Edge, What the Folks, Aisha-my virtual girlfriend and Dev DD have created immense buzz on YouTube and social media

Guest Column: Digital Ad Fraud, the biggest threat for marketers today: Sachin Uppal, CMO, Play Games24x7

By Sachin Uppal | Aug 22, 2017

Bot-driven traffic, pixel stuffing and other such tricks are outright fraud and make less than 50% of all online ads seen by a real human

IOAA and AAAI will together implement a standard procedure for the OOH sector

By Abhinn Shreshtha | Aug 22, 2017

They are hoping to bring stability to cashflows by empowering agencies, who can then put pressure on clients to pay on time, while making both agencies and advertisers more disciplined

Our focus is more towards ROI-driven digital campaigns: Harsh Shah, Co-Founder, Fynd

By Misbaah Mansuri | Aug 22, 2017

In conversation with Harsh Shah, Co-Founder, Fynd, on chat-bots, GST and Voice AI

Regional newspapers drive growth for print media in India: I Venkat, Director, Eenadu

By Ruhail Amin | Aug 22, 2017

Print industry in India will continue to witness positive growth and the vernacular press has broadly evolved to become the backbone of the industry, says I Venkat, Director, Eenadu

Six Inches Communication bags creative responsibilities for five new brands

By exchange4media News Service | Aug 22, 2017

The new accounts include B. Lab, Caressa Spa, Karcher India, QuikMart and Global Wellness Day

What's common between Baba Ramdev, Trivago Guy and Steve Ballmer?

By Venkata Susmita Biswas | Aug 22, 2017

They have all been the ? ?face? ?of? ?their respective? ?brands, with Steve Ballmer and Baba Ramdev predecessing Abhinav Kumar, the Trivago Guy

When the CEO of a travel site decides to co-produce a Kangana Ranaut starrer...

By Dolly Mahayan | Aug 22, 2017

An interview with Nishant Pitti, CEO and Co-founder of Easemytrip, where he tells us about how he came to co-produce a Kangana Ranaut film

Yatra.com partners with PeopleStrong for its digital HR transformation

By exchange4media News Service | Aug 22, 2017

PeopleStrong to digitize the employee life cycle on a single unified cloud platform named PeopleStrong Alt

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