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Brand play on IPL: The story of advertising, branding & integration

By Abhinav Trivedi | Apr 28, 2014

exchange4media analyses how each brand has captured eyeballs this IPL through massive, nuanced and integrated on-ground and on-air advertising campaigns

IPL 7: Brands gun for sweet deals; sponsorships under pressure

By Abhinav Trivedi | Apr 15, 2014

Hefty negotiations & demands have been pitched by brands over the last three weeks to the franchises. Negotiations continue even as the tournament begins tomorrow

Brand Cricket is intact but Brand BCCI needs to clean up: Experts

By Abhinav Trivedi | Oct 15, 2013

In lieu of the Star Sports-ESPN title sponsorship deal with BCCI, brand experts feel that BCCI has lost its credibility but cricket as a game will continue to draw advertisers till Team India performs

Brand Cricket is intact but Brand BCCI needs to clean up: Experts

By Abhinav Trivedi | Oct 15, 2013

In lieu of the Star Sports-ESPN title sponsorship deal with BCCI, brand experts feel that BCCI has lost its credibility but cricket as a game will continue to draw advertisers till Team India performs

Vivid: Fourth umpire – Trial by media

By Annurag Batra | Jun 03, 2013

Annurag Batra of exchange4media talks about the fourth estate playing the fourth umpire to the IPL scandal. Hear the other side, he urges

CSK designs innovative marketing campaign to attract fans in IPL 5

By Suraj Ramnath | Mar 15, 2012

After its popular video ‘Whistle Podu’, Chennai Super Kings team has a new video that will go on air on March 17; it is also focusing on merchandising

Hello FM’s ‘Vanakkam to Chennai Super Kings

By Shubhangi Mehta | Mar 17, 2011

Hello FM has been roped in as the official radio partner for the IPL team of Chennai Super Kings for the third year in a row.

IPL 2 teams gear up for some intense Net practice too

By Esha Madhavan | Mar 26, 2009

With IPL 2 finally on its way to South Africa, the Indian fans will have to contend with watching the matches on TV and following it up on the Internet. MSM has retained the telecast rights for the tournament, which is expected to commence from April 17. With less than a month left, the IPL teams are intensifying their activities on the Internet via their websites to garner all the support they can.

Chennai Super Kings to focus more on merchandising and sponsorships

By Robin Thomas | Mar 03, 2009

Chennai Super Kings in IPL Season 2 plans to focus more on their on-ground activities. Though the team is yet to decide on its radio partner, Chennai Super Kings has retained its earlier partners like Aircel, which is its title sponsor, and Salt Creatives, which is its creative agency. exchange4media finds out more about its marketing activities.

Vijay TV to capitalise on IPL season with a host of new shows

By exchange4media Chennai Bureau | Jan 31, 2009

STAR’s Tamil channel Vijay TV is all geared to usher in the IPL Season 2 fever with some new shows. What’s more, the channel is planning to rope in none other than India’s cricket captain MS Dhoni for the shows’ promos. Two of these shows are ‘Chennai Super Kings Juniors’ and ‘Chennai Super Kings Cheerleaders’.

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