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Top five ads going viral this season

By Misbaah Mansuri | Sep 12, 2017

Among the spate of ads that recently hit social media , ad campaigns from HUL, Quaker Oats, Badshah Masala, Big Bazaar and D’décor got people talking

Noted Kannada journalist Gauri Lankesh shot dead

By exchange4media News Service | Sep 06, 2017

The activist-journalist was shot dead at her residence in Bengaluru on Tuesday

Radio City offers customised content at LMRC, monetisation could be underway

By exchange4media News Service | Sep 06, 2017

Radio City partners with Lucknow Metro Rail Corporation to create customized content packages

Brands touch hearts this Independence Day

By Misbaah Mansuri | Aug 14, 2017

From Ola to Badshah Masala, brands are using their position to initiate social change, create dialogue and create capital for meaningful causes.

mAadhar app—the next step of Modi's 'Digital India' dream—launches on Android

By Ronald Menezes | Jul 21, 2017

With the Modi government adding yet another app to bring easy governance in the hands of citizens, we look at other apps launched by the government and how they fare on the Play Store

We have not exploited our potential to the fullest -Shashi Shekhar Vempati, CEO, Prasar Bharati

By Ruhail Amin | Jul 11, 2017

In an exclusive interview with exchange4media, Vempati spoke about the challenges facing Prasar Bharati, his vision for the organisation and making it a digitally relevant and commercially viable organisation

Motilal Oswal Financial Services' latest campaign showcases their expertise

By exchange4media News Service | Jul 01, 2017

Conceptualised by Mullen Lintas Mumbai, the brand campaign highlights MOFS as an equity investing expert

India's Best Bets at Cannes Lions 2017 (Part II): L&K Saatchi and Saatchi, Taproot Dentsu

By Neeta Nair | Jun 14, 2017

A list of India’s nominations to Cannes Lions 2017

Raising a toast to Uday Shankar’s decade long innings...

By exchange4media News Service | Jun 14, 2017

Industry peers congratulate Chairman & CEO Uday Shankar on an eventful 10 years at Star India

PriceMap awards PR mandate to GreenCheese

By exchange4media News Service | Jun 13, 2017

GreenCheese will focus on raising awareness and brand recognition within the business, trade, and consumer media outlets, as well as attracting brands and other potential partners

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