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Arnab Goswami's Republic TV appoints Laqshya Media Group as exclusive OOH AOR partner

By Priyanka Mehra | Apr 26, 2017

Republic has taken the media group on board for its nationwide OOH media requirements for the next three years

Ogilvy Mumbai creates India’s first TVC shot on an iPhone for Milton

By exchange4media News Service | Apr 22, 2017

What I love about this piece of communication is that it focuses on the core product benefit throughout and yet takes the viewer on a journey that is both engaging and entertaining, says Kunal Jeswani, CEO, Ogilvy India

GolinOpinion wins PR mandate for Magicbricks

By exchange4media News Service | Apr 21, 2017

GolinOpinion to build a strategic framework for Magicbricks by establishing the brand’s core values and strengthen the brand’s positioning

Guest Column: Brands must listen well to avoid blunders, quixotic or otherwise: Shoebahmed Shaikh, Director - South, Ideosphere Consulting

By Shoebahmed Shaikh | Apr 21, 2017

If you listen, chances are that you will be able to say the right things, believes Shaikh

Brain over beauty: Kerala tourism's new ad far from earlier picture-perfect ads

By exchange4media News Service | Mar 28, 2017

A three minute ‘window’ shows the unique cultural world of Kerala

Carried yesterday: Raghav Bahl rubbishes corruption allegations, may take legal action against PGurus if necessary

By Saif Ahmad Khan | Mar 25, 2017

The website alleged that Raghav Bahl and Peter Mukerjea paid a bribe to Karti Chidambaram to get FIPB approvals

Star Plus-Aamir Khan's 'Nayi Soch' campaign crosses 40 million views across digital platforms

By exchange4media News Service | Mar 09, 2017

In conversation with Gayatri Yadav (President, Consumer Strategy & Innovation) and Narayan Sundararaman (General Manager, Star Plus) on the thought behind the campaign

Actor Kabir Bedi named brand ambassador for Sightsavers

By exchange4media News Service | Feb 28, 2017

In the last year, Sightsavers has conducted 1,55,986 sight restoration surgeries, 22,01,134 eye screenings, distributed 2,18,690 spectacles and refracted 6,47,007 people

Fashion brands stand up aggressively for women empowerment

By Venkata Susmita Biswas | Feb 21, 2017

Be it the latest offering from Reliance’s AJIO, Myntra, Zivame, or even the global brand - United Colours of Benetton, each of the brands have offered their take on various aspects of women empowerment

GolinOpinion wins PR mandate for Dr. Oetker India

By exchange4media News Service | Feb 06, 2017

The agency was appointed after a multi-agency pitch and was granted the mandate for its distinctive PR and creative approach

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