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Malini Agarwal tops IMPACT's list of 50 Most Influential Women, 2017

By exchange4media News Service | Mar 24, 2017

Taking native advertising to an altogether different level, Agarwal is undoubtedly one of the biggest influencers in the digital space today

Authenticity improves trust and trust builds business: Sunita Bangard, President - Marketing, Idea Cellular

By exchange4media News Service | Mar 14, 2017

At the Pitch CMO Summit, Sunita Bangard, President - Marketing, Idea Cellular, spoke on ‘Building Brand Authenticity in the Digital Age’

Top CMOs honoured at Pitch CMO Summit 2017

By exchange4media News Service | Mar 11, 2017

exchange4media celebrated the 10th edition of the Pitch CMO Summit yesterday in Mumbai yesterday. This year, the summit once again saw felicitation of some of the best work done in marketing from the brand side with CMOs getting felicitated for their hard work in different categories.

Pitch Madison Advertising Report 2017: FMCG category still remains a laggard in the digital area: Sam Balsara

By exchange4media News Service | Feb 16, 2017

The 15th Pitch Madison Advertising Report 2017 found that the growth of the advertising market slowed down to 12.5 per cent in 2017 and predicts the growth in 2017 to be around 13.5 per cent.

"It's complicated" between Jio and rivals - Airtel, Vodafone, and Idea

By exchange4media News Service | Feb 15, 2017

Reliance Jio sends a message of love to bitter rivals Airtel, Idea Cellular and Vodafone India in the midst of a turf war.

ASCI cracks the whip on Horlicks Oats, Amazon India, Parachute Advansed Coconut Hair Oil ads

By exchange4media News Service | Feb 10, 2017

In November 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 100 out of 152 advertisements

From advertising to entrepreneurship, a sneak-peek at upcoming agencies launched by ad veterans

By Sarmistha Neogy | Jan 11, 2017

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

Director of Income Tax and Pradhan Mantri Ujjwala Yojana enter BARC's Top 10 advertiser list @week 50

By exchange4media News Service | Dec 23, 2016

BARC’s Top 10 Brands list under their Across Genres chart for the week 50 (December 10-16) saw the surprise entry of two government players, Director of Income Tax and Pradhan Mantri Ujjwala Yojana

HUL and Patanjali are top 2 advertisers in BARC's Top 10 advertisers category week 49

By exchange4media News Service | Dec 16, 2016

In addition to Top 10 Brands, BARC has included Top 10 Advertisers starting from week 49 under their Across Genres category. Hindustan Lever and Patanjali Ayurved grabbed top two spots with 64,264 insertions and 18,539 insertions respectively

Shortlist for Indian Marketing Awards 2016 unveiled

By exchange4media News Service | Nov 21, 2016

The top marketing brands across fourteen categories were shortlisted by a screening council.

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