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From advertising to entrepreneurship, a sneak-peek at upcoming agencies launched by ad veterans

By Sarmistha Neogy | Jan 11, 2017

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

Director of Income Tax and Pradhan Mantri Ujjwala Yojana enter BARC's Top 10 advertiser list @week 50

By exchange4media News Service | Dec 23, 2016

BARC’s Top 10 Brands list under their Across Genres chart for the week 50 (December 10-16) saw the surprise entry of two government players, Director of Income Tax and Pradhan Mantri Ujjwala Yojana

HUL and Patanjali are top 2 advertisers in BARC's Top 10 advertisers category week 49

By exchange4media News Service | Dec 16, 2016

In addition to Top 10 Brands, BARC has included Top 10 Advertisers starting from week 49 under their Across Genres category. Hindustan Lever and Patanjali Ayurved grabbed top two spots with 64,264 insertions and 18,539 insertions respectively

Shortlist for Indian Marketing Awards 2016 unveiled

By exchange4media News Service | Nov 21, 2016

The top marketing brands across fourteen categories were shortlisted by a screening council.

Airtel Cellular, Honor 8, Sunsilk emerge as top 3 advertisers for week 43: BARC

By exchange4media News Service | Nov 08, 2016

BARC has started to look at sub-brands instead of clubbing everything under the same umbrella brand, which explains the reason behind the drop in insertions this time

Mindshare, HUL, Vijay Shekhar Sharma win honours at Maddies 2016

By exchange4media News Service | Sep 30, 2016

A total of 37 metals were given away along with 3 Hall of Fame Awards. In all, 15 Gold metals were awarded, as exchange4media celebrated the best work done in mobile marketing in the latest edition of its annual mobile awards---The Maddies

Mindshare,Tata Sky, Maxus lead Big Bang awards

By exchange4media News Service | Sep 27, 2016

The Ad Club Bangalore’s prestigious Big Bang Awards 2016 grand finale night celebrates Connected India

Brand and Media honchos turn singers for Sony's Dhun Project

By exchange4media News Service | Sep 02, 2016

As part of the project, a unique lyrical composition has been curated to serve as ‘The Dhun Project’ anthem, championing the cause

BC Web Wise appoints Leeladhar Laheri to lead Media Strategy

By exchange4media News Service | Sep 01, 2016

Laheri will be responsible for reinforcing BCWW’s media capabilities and driving new business through the implementation of digital analytics and programmatic strategies across its client portfolio

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