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Shortlist for Indian Marketing Awards 2016 unveiled

By exchange4media News Service | Nov 21, 2016

The top marketing brands across fourteen categories were shortlisted by a screening council.

Airtel Cellular, Honor 8, Sunsilk emerge as top 3 advertisers for week 43: BARC

By exchange4media News Service | Nov 08, 2016

BARC has started to look at sub-brands instead of clubbing everything under the same umbrella brand, which explains the reason behind the drop in insertions this time

Mindshare, HUL, Vijay Shekhar Sharma win honours at Maddies 2016

By exchange4media News Service | Sep 30, 2016

A total of 37 metals were given away along with 3 Hall of Fame Awards. In all, 15 Gold metals were awarded, as exchange4media celebrated the best work done in mobile marketing in the latest edition of its annual mobile awards---The Maddies

Mindshare,Tata Sky, Maxus lead Big Bang awards

By exchange4media News Service | Sep 27, 2016

The Ad Club Bangalore’s prestigious Big Bang Awards 2016 grand finale night celebrates Connected India

Brand and Media honchos turn singers for Sony's Dhun Project

By exchange4media News Service | Sep 02, 2016

As part of the project, a unique lyrical composition has been curated to serve as ‘The Dhun Project’ anthem, championing the cause

BC Web Wise appoints Leeladhar Laheri to lead Media Strategy

By exchange4media News Service | Sep 01, 2016

Laheri will be responsible for reinforcing BCWW’s media capabilities and driving new business through the implementation of digital analytics and programmatic strategies across its client portfolio

Airtel, Vodafone or Idea: Who wins the 4G communication battle?

By Sarmistha Neogy | Aug 31, 2016

While Airtel launched their 4G campaign with Sasha Chhetri, Vodafone got back their pug after four years and Idea Cellular highlighted how 4G can change a life for the better

Airtel cuts 4G price by up to 80% to counter Reliance Jio

By exchange4media News Service | Aug 30, 2016

To avail this benefit, Airtel customers will have to recharge with Rs 1,498 against which they will get 1GB of 4G or 3G mobile internet usage valid for 28 days, the company said in a statement.

Mindshare India leads ICMA shortlist

By exchange4media News Service | Aug 25, 2016

In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing

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