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IDBI's net loss at Rs 2,184 crore for Q3 FY15

By exchange4media News Service | Feb 16, 2016

The report indicates a net loss of Rs 2,184 crore for the quarter ended December 31, 2015 and Rs 1,929 crore for nine months period ended December 31, 2015 as against Rs 103 crore for the quarter ended December 31, 2014 and Rs 327 crore for nine months period ended December 31, 2014.

Asian Paints, Contract Advertising & Madison Media lead at Prime Time Awards

By exchange4media News Service | Jan 22, 2016

The second edition of the exchange4media Prime Time Awards concluded with Asian Paints taking home the Advertiser of the Year award, Contract Advertising winning the Advertising Agency of the Year award and Madison Media taking home the Media Agency of the Year award

Will India’s performance in India vs SA series be a pain point for marketers?

By Collin Furtado | Oct 30, 2015

In wake of the poor performance of the Indian team and the losses in both the T20 and ODI series, we asked marketers, who were looking to buy ad spots on the series, if this would impact ad-buying

Is on-ground cricket sponsorship facing heat from non-cricketing leagues?

By Collin Furtado | Apr 21, 2015

GroupM ESP's Indian Sports Sponsorship Report said that on-ground sponsorship for cricket reduced to Rs 464.7 crore in 2014 from Rs 508.3 crore in 2013. Could it be because of clutter, prices, or competition? We explore the reasons

exchange4media NEONS Awards 2015: Vodafone, DDB Mudra, and Milestone Brandcom lead shortlist

By exchange4media News Service | Mar 24, 2015

The 5th edition of exchange4media’s NEONS Awards sees 113 shortlisted entries. Among agencies, there is a close race in terms of number of nominations between DDB Mudra (20), Milestone Brandcom (19) and Kinetic Worldwide (18)

Dainik Bhaskar selected as Most Trusted Brand in Hindi newspaper category

By exchange4media News Service | Feb 25, 2015

This year’s report has been mined from 3 million data points collected through a primary research conducted across 16 Indian cities and is a result of more than 15,000 hours of fieldwork, resulting in nearly 20,000 unique brands

India-Pak match ad rates estimated at Rs 25 lakh per spot: Is it viable for marketers?

By Collin Furtado | Feb 13, 2015

Media planners have estimated ad rates for the most awaited India-Pak World Cup match at Rs 25 lakh per spot. Are marketers taking the bait?

Tata Global Beverages, Maxus and FCB Ulka big winners at Prime Time Awards

By exchange4media News Service | Jan 29, 2015

Tata Global Beverages wins Client of the Year, Maxus wins Media Agency award while FCB Ulka bags Creative Agency award. TV Today Network took home the most awards in the Broadcaster Category

HDFC, Airtel, SBI, ICICI, Bajaj Auto lead BrandZ Top 50 Most Valuable Indian Brands

By exchange4media News Service | Aug 20, 2014

7 of the Top 10 brands & 30% of the Top 50 brands come from the service sector. Study indicates that India's unrestricted 'right to play' for businesses has nurtured great diversity amongst brands in the ranking

Rewind 2013:Top five ads that redefined creativity

By Twishy | Dec 23, 2013

Despite the industry buzzing with negativity & scams, creative volcanoes exploded to give us ads that made us smile amid the gloom & left long-lasting impression on our minds

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