Search Result : Ibm News
 

ICMA 2016: Marketers deliberate on how to measure the impact of Content Marketing on businesses

By exchange4media News Service | Sep 01, 2016

The panel comprised of Devendra Deshpande, Sonali Malaviya, Akash Banerji, Vasantha Kumar, Sunil Buch and Pankaj S.Parihar

Ganga Ganapathi joins Orchard Advertising as Sr. Vice President & Branch Head

By exchange4media News Service | Aug 26, 2016

Ganapathi’s advertising stint began with DDB Mudra & Ogilvy where she worked on brands such as IBM, TTK Prestige, Titan, Lenovo and Diageo. In 2013, she moved back to Ogilvy as Vice President of the IBM global business

Mindshare India leads ICMA shortlist

By exchange4media News Service | Aug 25, 2016

In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing

Pegasystems appoints Tom Libretto as Chief Marketing Officer

By exchange4media News Service | Aug 23, 2016

Libretto has more than 20 years of marketing leadership experience in global technology organizations including Lotus, IBM, Nokia, and most recently as Managing Director, Global Head of digital experience at JPMorgan Chase (JPMC)

Mindshare & OMD win top honours at IDMA 2016

By exchange4media News Service | Jun 19, 2016

exchange4media's premier property IDMA 2016, which honours the best work done in digital medium, concluded today at a gala event held at St Regis, Mumbai

Saatchi & Saatchi tests creative ability of AI; creates film conceived, edited and directed by machines

By exchange4media News Service | Jun 14, 2016

The advertising giant pushes boundaries with a bold experiment which asks the question: can a machine-made film make humans have an emotional response?

Mahesh Gharat, Azazul Haque to head Ogilvy Bangalore's creative team as ECDs

By exchange4media News Service | Jun 04, 2016

Ogilvy Bangalore gets a creative shot in the arm with Mahesh Gharat and Azazul Haque, from the network’s Mumbai office. Both of them will head the Ogilvy Bangalore creative team in their new roles as Executive Creative Directors

Network 18 ropes in Lakshmi Potluri as Chief of Staff-Web 18

By Abid Hasan | May 05, 2016

Potluri will be driving special projects along with Manish Maheshwari who recently joined Network 18 from Flipkart

MullenLowe Lintas Group, India wins title of Agency of the Year,BBDO Worldwide bags Agency Network of the Year @ APAC Effies

By exchange4media News Service | Apr 22, 2016

MullenLowe Lintas Group, India was named APAC Effie 2016 Agency of the Year, bagging 8 metals. Running behind were Colenso BBDO/Proximity and spotting 3 agencies in the tie on the third place, BBDO India, Barnes Catmur & Friends Dentsu and Ogilvy & Mather Mumbai

The Resource 24 x7 appoints Dr. Anuradha Rao as Consulting Editor & Advisor

By exchange4media News Service | Apr 01, 2016

Dr. Rao has 24 years of experience in Human Resources. She has held various leadership positions in organizations like GE, IBM, Mphasis, Genpact and Deutsche Bank

123