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Test cricket ad rate growth stagnates as brand interest wanes

By exchange4media News Service | Aug 27, 2015

Ad rates for test series cricket matches are estimated at Rs.50,000 - 60,000 per 10 second spot and growth over the years has not picked up. Has the popularity of 20-20 and ODIs rendered test series format unappetising for brands?

India-Pak match ad revenues estimated at Rs.100-110 crore

By Collin Furtado | Mar 10, 2015

India-Pakistan World Cup match generated viewership of 288 million viewers and saw around 93 brands on board across Star Network

What does the World Cup do for brand recall?

By Abid Hasan & Collin Furtado | Feb 17, 2015

Leading marketers cite their reasons for association with World Cup, how it drives brand recall, striking an emotional chord with a cricket-frenzied nation

Brands cash in on India-Pak World Cup rivalry

By Collin Furtado | Feb 16, 2015

A host of brands leverage India-Pakistan World Cup match for visibility despite high ad rates

ICC World Cup 2015: Brands play their best shot

By exchange4media News Service | Feb 16, 2015

Taking a look at the brands present on-ground and on TV, broadcast sponsors, uniform sponsors and brand innovation during this World Cup

India-Pak match ad rates estimated at Rs 25 lakh per spot: Is it viable for marketers?

By Collin Furtado | Feb 13, 2015

Media planners have estimated ad rates for the most awaited India-Pak World Cup match at Rs 25 lakh per spot. Are marketers taking the bait?

Amitabh Bachchan & Shah Rukh Khan miss the brand endorsement wagon in 2014?

By Collin Furtado | Dec 17, 2014

Why did the top two Bollywood celebs known for massive brand endorsements not make it to the TAM AdEx Celebrity Endorsement List (Jan to Sept 2014)? Are brands going for younger celebrities?

Vedobroto Roy & Deepak Singh join Dentsu’s Mumbai office

By exchange4media News Service | Feb 06, 2013

Roy was previously working with Leo Burnett Dhaka, while Singh joins from DDB Mudra Mumbai

iBall launches new range of world-class notebooks

By exchange4media News Service | Sep 28, 2004

IT major iBall has launched its latest range of world-class notebooks. There are 16 different variants available with options of 14.1” and 15” Active XGA TFT LCD display. The product is available within a range of Rs 45,000 to Rs 60,000 (plus taxes) depending on the configuration.

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