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IAA tour of Israel to focus on imbibing start-up culture

By Venkata Susmita Biswas | Jul 24, 2017

International Advertising Association India Chapter (IAA) kicked off the week-long IAA CEOs Tour to Israel on July 23

International Advertising Association India Chapter announces IAA CEOs Tech Tour of Israel

By exchange4media News Service | Jul 19, 2017

25+ CEOs from India’s leading Media houses and agencies set to visit Israel as part of the delegation

Guest Column: News from the IAA Studio-India Chapter Live in Cannes 2017

By Pradeep Dwivedi | Jun 24, 2017

Pradeep Dwivedi, CEO – Sakal Media Group, and a dedicated member of the International Advertising Association (IAA) India Chapter, gives an overview of happenings at the IAA cabana

GST: Taxation process for the advertising agencies may get complicated

By Ruhail Amin | May 24, 2017

Advertisers feel that with Goods and Services Tax (GST), the taxation process for the industry will become more complex, but the benefits will outweigh the disadvantages

Esar Media & Advertising ropes in Randolf Miranda as Director – Business Acquisition & Relationship

By exchange4media News Service | May 23, 2017

He will be based in Mumbai and will be responsible for expanding the clientele and campaigns' reach for the company

ADacts expands its operations globally

By exchange4media News Service | Nov 25, 2016

The company is among the few to have developed their own Self-Serve DSP technology and Ad-Exchange; witnessed a growth of 123% in Q1 of financial year 2016-17

Hungama raises $25 MN in funding round led by Xiaomi

By exchange4media News Service | Apr 05, 2016

The funding is focused on growing its premium movie and TV, OTT service, Hungama Play; including addition of 1500 hours of TV content and original programming

Red Chillies Entertainment’s Manish Kumar launches Digi Osmosis

By exchange4media News Service | Feb 20, 2016

Through digital innovations, content, engaging fans and followers and helping connect influencers via their preferred platform and technologies in the space of sports and entertainment, Digi Osmosis aims to provide a complete digital solutions package, not only driving content but become creators

Broadcasters tap into Rs.200 crore live events market

By Collin Furtado | Jul 20, 2015

Although still at a nascent stage in India, live ticketing events space has slowly started picking up with increasing brand attraction. Led by Viacom18, other broadcasters such as 9X Media and Disney are also looking to benefit from entering the segment

IAMAI unveils Mobile Marketing Casebook

By exchange4media News Service | Sep 25, 2014

The pioneering casebook is a précis account of the most successful marketing campaigns in the country and is in association with GroupM and Times Internet Limited

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