IRS 2017: Advertisers should look at print with renewed enthusiasm: Anant Nath, Delhi Press group

In an interview with exchange4media, Anant Nath, Editor, The Caravan & Executive Editor, Delhi Press Group, spoke about the scope for print players, e...

Vyoma Media expands leadership with Rohan Srinivasan as Chief Marketing & Communications Officer

Srinivasan will be responsible for heading Marketing, Branding, Internal and External Communications and go to market strategies for all Vyoma Media's...

IRS 2017: FAQs with Ashish Bhasin, Chairman, MRUC

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to comp...

“As legacy publishers we have a huge opportunity,” R. Rajmohan at the 11th Indian Magazine Congress

“It could be clichéd but content is the most important thing in our business and that’s where we are strong,” R Rajmohan, President, Association of I...

We are in the age that is best described as Media 360, says Rajdeep at IMC

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times...

Indian Magazine Congress 2018: We have undersold and underleveraged ourselves- Aroon Purie

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief...

Guest Column: Year in Review: TV Landscape Grows Bigger: Partho Dasgupta, CEO, BARC India

In India, television is synonymous with entertainment. With more than 850 licensed channels, the viewer is certainly spoilt for choice

IPL 2018: Star targets at increasing 20% viewership but advertisers must pay more

The organisation is aiming at an increased viewership of at least 15-20% in the upcoming season. However, the pricing is expected to go up by 35-40%

Emerald Media acquires controlling stake in animated content company, Cosmos-Maya

Cosmos-Maya, the market leader in original Indian animation content creation, now eyes global market

Guest Column: The disruptive rise of esports: What will it mean for brands - Supratik Sen, UCypher

In 2017, the professional esports industry expected to generate USD 696 million. This includes media rights, merchandizing, ticket sales, advertising...

Xiaomi India hands over creative mandate to Lowe Lintas Bangalore

Lowe Lintas has bagged the account on the back of informal evaluations Xiaomi has done of multiple agencies to identify its communications partner.

Former Microsoft India JMD, Hemant Sachdev Joins VuLiv Player as Advisory Board of Director

The offline OTT start-up has also appointed former CEO Zenith Optimedia, Ambika Srivastava and former Director, Motorola Electronics , Rajive Chandra...

Paritosh Srivastava appointed COO of Publicis Beehive

Srivastava will take over the reins at Beehive apart from continuing to lead Publicis Ambience as its COO

The Quint partners with Shashi Tharoor to make stalking a non-bailable offense

In August, The Quint started Talking Stalking, a campaign to give a voice to all those who face stalking every day and yet find that they can’t speak...

iVOOMi 's wacky new campaign #IsmeSabKuchHai comically introduces its upcoming series

In its teaser video, iVOOMi has befittingly captured the essence of India becoming Digitally Smart

VFX or not, the story remains king: Saurabh Dalmiya, Anibrain

Dalmia speculates on how VFX impacts the overall marketing of a movie, including its production cost

We have just begun to explore the potential for BBC in India: Myleeta Aga, BBC Worldwide

Myleeta Aga, BBC Worldwide's Senior Vice President, and General Manager, South East Asia and South Asia chatted with exchange4media on the media giant...

Logicserve Digital expands its Delhi operations

The agency took the first step towards its expansion plans with the opening of a new office in Gurgaon