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Mullen Lintas Delhi creates #Selfiestan campaign for Gionee starring Alia Bhatt

By exchange4media News Service | Mar 25, 2017

#Selfiestan is the embodiment of a world where people can express themselves freely and showcase their love for selfies, says Arvind R Vohra, Managing Director and Country Head, Gionee India

Durex gets even more young and playful with Durex Jeans

By exchange4media News Service | Mar 23, 2017

Durex Jeans is a culmination of the Durex brand’s youthful, zesty and adventurous nature

TV Today now in firm command of Mail Today and India Today Online

By Saif Ahmad Khan | Mar 23, 2017

On March 15, TV Today completed the acquisition of equity shares in both India Today Online Private Limited and Mail Today Newspapers Private Limited

Will Arnab Goswami's Republic cash in on the growth in the English News Genre?

By Priyanka Mehra & Madhuwanti Saha | Mar 23, 2017

Industry insiders indicate that Republic has already received its license and is expected to launch in the next few weeks

Woodland’s #AgainstAllOdds Season 2 is all about grit and determination

By exchange4media News Service | Mar 23, 2017

The new series of the campaign led by Interactive Avenues shares inspiring stories of courage and perseverance in the face of physical, social and mental barriers

Guest Column: Mobile App Downloads is a dead business, wake up to the new reality that is audience discovery: Rammohan Sundaram, MD & Sr. VP, APMEA C1X Inc

By Rammohan Sundaram | Mar 22, 2017

Sundaram says it is time for everyone to embrace programmatic mobile first solutions that enable audience discovery and rapid video advertising adoption rather than the downloads that were being forced on consumers

The focus will now be on content solutions rather than media solutions: Michael Kahn, CEO, Performics Worldwide

By Abhinn Shreshtha | Mar 21, 2017

Michael Kahn, CEO of Performics Worldwide, was in Mumbai recently. In an interview to exchange4media, Kahn spoke on the changing nature of performance and digital marketing

Talenthouse and Chillx launch first-ever nationwide crowdsourced film campaign

By exchange4media News Service | Mar 18, 2017

The ‘The Big Premiere’ campaign, aimed at film makers, performers, and DIY professionals, has reached over 3.5 million artists digitally and activated 100 creative colleges across India

Burger King announced Cannes Lions Creative Marketer of the Year 2017

By exchange4media News Service | Mar 17, 2017

The award honors the global restaurant brand's world-class creative communications