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Exclusive original content is the code to crack SVOD's sustainability

By Madhuwanti Saha | Apr 26, 2017

Though India will take time to be ready for subscription video-on-demand model, industry experts believe a few strategies will help this model’s sustainability

OLA hopes to leave a green trail with new marketing campaign

By Ruhail Amin | Apr 25, 2017

The campaign offers a solution for addressing issues like global warming, need for clean air and reducing traffic congestion. Without splurging big budgets and roping in celebrities, the new OLA campaign is presented in an animated strip and vividly captures the importance of shared rides

Dettol and NDTV support waste segregation, with support from actor Amitabh Bachchan

By exchange4media News Service | Apr 22, 2017

With continuous support from the actor, this year, the campaign will focus on composting and waste segregation

Remembering the Czar of Regional Journalism – late Ramesh Chandra Agarwal

By Ruhail Amin | Apr 22, 2017

Agarwal was a visionary and risk taker with a sharp grip on the changing market dynamics of the language papers

Oracle buys digital measurement cloud company, Moat

By exchange4media News Service | Apr 21, 2017

Creates one of the world’s most comprehensive cloud platforms for marketing data and analytics

This IPL season, VIVO, Amazon, Brezza aggressively focus on youth-based ads on HOTSTAR

By Anurag Singh | Apr 21, 2017

Brands are clearly making hay while the sun shines this cricket season

Outbrain appoints SVG Media as its Sales Partner in India

By exchange4media News Service | Apr 20, 2017

SVG Media will allocate a workforce of over 10 digital experts across offices in Delhi, Mumbai and Bangalore and will support Outbrain in working with brands all over the country

C1X brings Gokul Rajaram on its Advisory Board

By exchange4media News Service | Apr 19, 2017

‘The Godfather of AdSense’ says he’s excited to help the C1X team build an impactful product and company that transforms the world of advertising

ASCI now releases guidelines for celebrity endorsements

By exchange4media News Service | Apr 17, 2017

In keeping with responsible advertising, ASCI now wants ad industry and celebrities to follow these guidelines to protect consumers’ interests

Brands focus on South India centric marketing for Bahubali - 2

By Venkata Susmita Biswas | Apr 17, 2017

Britannia, Mc Donalds, Fueladream and Nestle tie-up with film, which will release on April 28

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