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Contrary to big players, regional radio operators expect slow festive season

By Abhinn Shreshtha | Sep 21, 2017

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarter

Guest Column: Who leads the changing face of southern Indian news?: Chinta Shyamsundar, Brand Consultant

By Chinta Shyamsundar | Sep 20, 2017

Among over 870 channels permitted to launch in India, close to 40 per cent are news channels. Yet, the viewership of these channels account for less than 10 per cent

Shift from e-commerce to m-commerce accelerating in India

By Ruhail Amin | Sep 20, 2017

According to a recently released comScore report, digital media usage time is primarily driven by mobile apps with smartphone apps in developed markets accounting for half of all time spent

Guest Column: Chatbots and AI are rising as financial assistants

By Saurabh Kumar | Sep 19, 2017

In the banking and healthcare sectors, the average time saved per chatbot inquiry compared to call centres is over four minutes and an expected $8 billion in cost saved by 2022

Will Indian brands get a voice?

By Misbaah Mansuri | Sep 19, 2017

Experts herald that voice AI could be the next frontier in brand marketing

Guest Column: How will Indian millennials shape the course of real estate in future?

By Neeraj Chaturvedi | Sep 18, 2017

Gen Next is knowledge-driven, tech-savvy and influenced by realities like infrastructural development, traffic congestion, crime and security rates and social amenities, all of which will influence home purchases in the future

Mass personalisation will be the key to winning customer confidence: Vikas Katoch, CEO, Adomantra

By Dolly Mahayan | Sep 18, 2017

The online video industry grew by a whopping 200% in 2016 and the CEO of Adomantra is making hay while the sun shines by being present in 190 countries

Our customers are our celebrities: Subramanya Sharma, Cleartrip

By Madhuwanti Saha | Sep 18, 2017

Subramanya Sharma, CMO and Head of Products, Cleartrip, talks about the company’s expansion strategy, how its last campaign fared and why it doesn’t believe in celebrity engagement

Puma to focus on data driven marketing to increase profitability: Debosmita Majumdar, Head of Marketing, Puma India

By Ronald Menezes | Sep 18, 2017

Majumdar spoke to us about Puma’s plans this festive season, how they plan to improve sales and why India is important to them

VOOT bags IBC2017 Innovation Award for content distribution

By exchange4media News Service | Sep 18, 2017

The digital streaming platform was the only online video service that was shortlisted for the awards, along with other leading organisations, amongst 190 plus entries from around the world

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