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#DoorsOfIndia campaign by Tata Steel could open doors to conversation and engagement

By exchange4media News Service | Aug 19, 2017

The new #DoorsOfIndia campaign for the brand Pravesh by Tata Steel showcases an amalgamation of content, influencers and storytelling

Langoor wins Tata Sky's digital creative mandate

By exchange4media News Service | Aug 18, 2017

Langoor is tasked with creating affinity for the brand on digital with content assets and platforms

It was important for us to make sure that we are the voice of positivity: Harrish Bhatia, CEO, MY FM

By Ronald Menezes | Aug 17, 2017

Harrish Bhatia, CEO of MY FM, says that they want to bring back the light hearted purposeful listening that radio always promised

PointNine Lintas appoints Asheesh Malhotra as Executive Director, GolinOpinion

By exchange4media News Service | Aug 17, 2017

Malhotra joins GolinOpinion from the Ogilvy group where he was President, Bates CHI&Partners heading their Mumbai and Delhi offices

Facebook and YouTube will help faster adoption of non-linear forms of consumption: Vamshi Reddy

By Madhuwanti Saha | Aug 16, 2017

Vamshi Reddy, Founder, Apalya Technologies talks about what works in the OTT space, its monetisation potential and Apalya’s association with HUL

Virality helped Zoomcar up the ante: Harish Rawat, CMO

By Akshata R Murthy | Aug 14, 2017

The CMO of Zoomcar talked about his marketing experiences and the company’s rather unique on-ground activations

Dishum IBFA held in London was a roaring success

By exchange4media News Service | Aug 12, 2017

The event will air exclusively on Dishum Channel on August 27, 2017

Ashwini Pable joins bluemarlin as Mettle Consultant Director - India & SEA

By exchange4media News Service | Aug 10, 2017

Pable will be responsible for strengthening bluemarlin’s position in the Indian market by securing strategic brand and innovation projects around Mettle thinking, integrated creativity and channel activation

Ziox to pump Rs 100 cr in marketing, hires actor Sushant Singh Rajput

By exchange4media News Service | Aug 10, 2017

At an event held in Mumbai, Ziox mobiles announced Sushant Singh Rajput as their brand ambassador, Deepak Kabu, CEO of the company spoke about their marketing strategies and how they can best compete with Chinese brands

British Brewing Company awards its digital mandate to ColourCraft Studio

By exchange4media News Service | Aug 09, 2017

ColourCraft Studio to create a quirky and energetic voice for the client

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