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DNA and its 10 Rupee Delhi challenge

By Saif Ahmad Khan | Oct 24, 2016

Zee Media-owned DNA launched its Delhi edition on October 11

How advertisers are enticing kids this Diwali

By Madhuwanti Saha | Oct 24, 2016

Currently, kids’ category advertising is one-tenth of the total advertiser base. The kids’ category is no longer a niche; it is growing at 8 per cent in urban and 6 per cent in rural in terms of viewership. The kids’ segment revenue share is about 3 per cent of the total revenue

Pierce Brosnan lashes out at Pan Bahar for misleading him

By exchange4media News Service | Oct 22, 2016

Hollywood actor says he was told the ad is for a breath freshener/tooth whitener and that the product had no hazardous ingredients whatsoever

IPL digital rights' value pegged at Rs 240 crore per year as tech biggies enter fray

By Abhinn Shreshtha | Oct 21, 2016

With the likes of Amazon, Reliance Jio, Twitter and Facebook all showing an interest in the digital rights for the IPL, experts feel digital rights would see a sharp increase in value, amounting to nearly 15 per cent of the television rights' value

Almost 30-35% of our annual marketing spends are on 'IRT- India's Deadliest Roads': Sangeetha Aiyer, A+E Networks | TV18

By Madhuwanti Saha | Oct 20, 2016

Sangeetha Aiyer, VP & Head Marketing A+E Networks | TV18, on HistoryTV18’s new show, its huge scale, marketing plans and how the channel’s localisation strategy shaping up

At 28-30% growth, Indian events industry could reach $10 billion in a 10 year horizon: Sudhanshu Vats

By exchange4media News Service | Oct 19, 2016

At the eighth edition of EEMAX Global Conclave Sudhanshu Vats, talks on ‘A look into the Future: Experiences in a Connected World. Technology, Infrastructure, Consumer engagement, emerging paradigm’

Telugu star Chiranjeevi to host Maa TV's 'MeeloEvaruKoteeswarudu'

By Dhiman Mukherji | Oct 19, 2016

MEK, one of the most popular programs in the Telugu TV entertainment space, has witnessed phenomenal reach and success as the official Telugu adaptation of the internationally renowned game show format Who Wants to Be a Millionaire? and Hindi game show “Kaun Banega Crorepati” (KBC).

NDA govt. spent Rs 36 crore to mark its second anniversary, reveals RTI query

By exchange4media News Service | Oct 18, 2016

Ironically, some months back the BJP and its allies had come down heavily on the AAP government in Delhi for spending what they said was a huge amount of public money on advertisements and publicity

We want to change the perception that film directors cannot do a 30-second ad film: Punit Malhotra, Dharma 2.0

By Shikha Saroj Gupta | Oct 18, 2016

Punit Malhotra, Producer, Dharma 2.0, on helming the new ad arm of Dharma Productions, plans for the first one year, brands it has associated with and the one thing Karan Johar told the team to be mindful of

Blending in is the new standing-out in online advertising: Gurmit Singh, Yahoo India

By Abhinn Shreshtha | Oct 17, 2016

In an email interview with exchange4media, Gurmit Singh, VP and MD of Yahoo India to learn more about the company’s plans going forward