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Cannes Lions 2017: BBDO India and Leo Burnett strike Gold in Creative Effectiveness; two Silvers for BBDO India and O&M add to tally

By Srabana Lahiri and Samarpita Banerjee | Jun 24, 2017

The award-winning campaigns were Ariel Share the Load, Bajaj V, Dads #ShareTheLoad and Beauty Tips by Reshma

e4mChillout: Nitin Bhatia goes from being a weekday busybody to a weekend enthusiast

By exchange4media News Service | Jun 24, 2017

Nitin Bhatia, Managing Director - Executive Alerts at Meltwater,opens up about his love for fitness, cricket, travel and sports, and how he uses the weekends to add these to his busy schedule

11 BBC First shows to air on Zee Café

By exchange4media News Service | Jun 23, 2017

16 more shows will be played out in October and November as part of Zee Café’s ongoing association with BBC Worldwide

Brunch is the only Sunday magazine that continues to survive: Jamal Shaikh

By Dolly Mahayan | Jun 23, 2017

If a Sunday magazine doesn’t leave you feeling happy, what will?

Breaking the clutter: How ABP's show 'Ghanti Bajao' is redefining the news genre

By exchange4media News Service | Jun 22, 2017

Amidst the noise and clutter of news media, ABP is redefining the news genre with some highly experimental yetsuccessful programming mix

Guest Column: Diary of a CCC (Complete Companion @Cannes)

By Ashwini Deshpande | Jun 22, 2017

Ashwini Deshpande, Co-founder & Director of strategic design consultancy Elephant, takes time to observe all that is happening in and around the 64th Cannes Lions International Festival of Creativity

Sony MAX to air exclusive new weekly Hindi show, WWE Sunday Dhamaal

By exchange4media News Service | Jun 22, 2017

The show will feature the best action and family-friendly entertainment from WWE’s flagship programmes Raw® and SmackDown®

Brands are getting impacted on Twitter in a big way: Rohan Noroha

By Ruhail Amin | Jun 21, 2017

At the recently concluded Indian Digital Media Awards 2017, Rohan Noroha, Industry Manager, Twitter India, spoke about how brands were using social mediums, especially Twitter, as a reliable marketing platform

Cannes Lions 2017: Brooke Bond Red Label's 6 Pack Band challenges stereotypes, breaks barriers: Keith Weed

By Srabana Lahiri | Jun 21, 2017

Transgender band’s performance on stage @Cannes reaffirms diversity agenda of festival

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