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BARC India launches BMW version 22.#

By exchange4media News Service | Jul 22, 2017

With this new version, BARC India aims to help cut down the time invested in making a Planview (creating pre evals

We are the provocative entertainer – loud and aggressive: Nisha Narayanan, COO, Red FM

By Simran Sabherwal | Jul 21, 2017

Nisha Narayanan, COO, 93.5, Red FM says that Radio should stop selling itself as just Radio but offer clients a 360-degree package selling and adds that focus on IP and Digital is the way forward

Sony YAY! partners with India Kids Fashion Week's 5th edition

By exchange4media News Service | Jul 20, 2017

As the official kids channel partner, Sony YAY! will air IKFW’s Mumbai and Delhi shows

We spend money only when we can measure it: Sandeep Aggarwal, CEO, Droom

By Misbaah Mansuri | Jul 20, 2017

In conversation with exchange4media, Aggarwal speaks about how the company plans to step up its marketing and branding game through its Rs. 225 cr budget

Balki and I haven't yet even spoken about this venture: Joseph George

By Priyanka Mehra | Jul 19, 2017

George on industry speculations on his future partnership with Balki, why no sane person should doubt the future of a 70-year-old institution in its prime form on the back of two resignations and more

Dishum Broadcasting to launch Bhojpuri channel, 'Dishum' on Aug 15

By exchange4media News Service | Jul 19, 2017

The channel will be available across major DTH and cable operators from the first day of its launch

Being legacy free is very liberating: Ritu Kapur, The Quint

By Ruhail Amin | Jul 18, 2017

Ritu Kapur, Founder & CEO The Quint, speaks about the shift from pure-play broadcast to digital publishing

Joseph George moves on from MullenLowe Lintas Group

By exchange4media News Service | Jul 18, 2017

He was associated with MullenLowe Lintas for 26 years

M&E sector expected to touch USD 34.8bn by 2021: EY Report

By exchange4media News Service | Jul 18, 2017

Digital (which includes Digital advertising, advertising on mobile, OTT, etc.) is expected to register the highest growth at 26% CAGR in the 2016-2021 period

Makani Creatives wins creative duties for EPIC channel

By exchange4media News Service | Jul 18, 2017

EPIC to include an eclectic mix of non-fiction content within its programming

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