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Rooter partners with sports data brand Opta Sports; gears up for ICC Champions Trophy 2017

By exchange4media News Service | May 30, 2017

Set to elevate user experience and engagement for its Live Match Prediction game with in-depth insights, stats and data points

Broadcasters welcome reduced 18% tax slab on cable TV and DTH services under GST

By exchange4media News Service | May 29, 2017

Broadcasters will now have an out pay of 18 per cent under GST compared to 21 per cent (15 per cent service tax+ 6 per cent VAT) under the earlier taxation system

First demonetisation, then RERA: How the OOH sector is grappling with a double blow

By Abhinn Shreshtha | May 29, 2017

Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

GM could not innovate for the Indian market, say branding experts

By Venkata Susmita Biswas | May 29, 2017

The companyhad been performing poorly in India and held less than one percent share of India’s car market

Guest Column: Getting your digital marketing campaign right for tech savvy, individualistic millennials: Barin Mukherjee, DigitalF5

By exchange4media News Service | May 29, 2017

Today, millennials are the most sought-after demographic for marketers, yet few brands have mastered the art of digital marketing for this audience feels Mukherjee

A harmonised tax system like GST important for India: Michael Porter

By exchange4media News Service | May 25, 2017

The renowned academic and thinker, known for his theories on economics, business strategy and social causes, was in India on Wednesday to speak at the Institute of Competitiveness' (IFC) Porter Prize event

Concerned print industry braces for new tax regime under GST

By exchange4media News Service | May 25, 2017

Under the GST, newsprint will be subjected to a heightened tax rate of 5% as opposed to 3%, earlier. While some publishers fear increased cost, others suggest clients pay for it

Guest Column: Social media now more about value than volume: Ashish Bahukhandi, AppsDiscover Technologies

By Ashish Bahukhandi | May 25, 2017

Social media is definitely the blue-eyed boy for today’s advertisers and media planners, feels Bahukhandi