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Godrej Appliances leads digital initiative to feed underprivileged children

By exchange4media News Service | Dec 10, 2016

'Flaunt to Feed' initiative aims to feed 10,000 children through posts uploaded on Instagram

Hungama Digital bags mandate for Tata Steel

By exchange4media News Service | Dec 09, 2016

The agency has been selected following a multi-agency pitch to manage company’s digital channels.

iProspect India appoints Rubeena Singh as CEO, promotes Vivek Bhargava to CEO of DAN Performance Group

By exchange4media News Service | Dec 09, 2016

The move coincides with former CEO Vivek Bhargava being elevated to a larger role in the form of CEO of DAN

Over Rs 110 crore invested in Sunburn for its 10th season

By exchange4media News Service | Dec 08, 2016

Close to 110 crore have been invested in Sunburn calendar FY 17, that owns 90% of the festival IP market share. The brand aims to grow by 30% every year with an agenda to expand in markets including Asia, Middle East, South Africa, Eastern Europe and South America

Underdog bags all-round creative duties for Prabhat Dairy

By exchange4media News Service | Dec 08, 2016

The account has come through on the back of a well-contested 2 month long pitch involving multinational agencies and independent hot shops

Facebook bullish about India's potential as recruiting ground for FMP

By Abhinn Shreshtha | Dec 06, 2016

Facebook had identified India as one of the key geographies for the Marketing Partners Program, a Facebook initiative designed to help marketers face a number of challenges in digital marketing, not just on Facebook, but across digital channels

Uber India reports 442 per cent spike in revenues at Rs 374 crore

By exchange4media News Service | Dec 06, 2016

Uber India Systems, which provides marketing and support services to Uber, has reported 442 per cent jump in its revenues for the year ended March 2016 at Rs 374 crore against Rs 69 crore in the previous year, according to its filing at the registrar of companies

We have re-crafted the media agency model : CVL Srinivas

By Priyanka Mehra | Dec 06, 2016

In a freewheeling chat Srini talks about GroupM going through a silent transformation, creating a solid data & tech nucleus that holds together the media and content services

Voylla & Viacom 18 Consumer Products launch ethnic fashion jewellery line

By exchange4media News Service | Dec 03, 2016

The co-branded line will be known by the name of Colors Voylla Navrang Jewelry

Ad sales for kids cluster will cross Rs 500 crore this year: Nina Elavia Jaipuria, Viacom 18

By Madhuwanti Saha | Nov 30, 2016

With ad sales of Nick and Sonic grown by 30 and 50 per cent respectively, Nina Elavia Jaipuria shares the success story of Viacom18’s kids cluster, brand association, the year 2016 and leading the category for more three years in a row

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