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PWL viewership soars amidst other sporting leagues

By exchange4media News Service | Jan 18, 2017

PWL witnessed a viewership of 5.41 crore in its opening week as compared to 3.1 crore in the last season.

In-cinema advertising crosses Rs 500 crore mark: Innovation & experiential marketing to be key drivers ahead

By Ruhail Amin | Jan 17, 2017

In cinema advertising is fast emerging as an important channel for brands to target audiences effectively and the segment is already pegged at over Rs 500 crore

Rupa Frontline revamps brand identity, launches new logo

By exchange4media News Service | Jan 17, 2017

The new logo repositions Frontline as a young and fashion-forward brand

Sidharth Ghosh to head ITW Playworx

By exchange4media News Service | Jan 17, 2017

The new media-communication arm willfocus on bringing path-breaking brand solutions for the new-age consumer

The ambition is to be the primary destination in the OTT sector: Ajit Mohan, Hotstar

By Madhuwanti Saha | Jan 17, 2017

As Hotstar has entered a new studio partnership with Disney India, Ajit Mohan, CEO, Hotstar tells us more about the deal, reception to its premium service and tackling India’s low internet speed

As Barkha Dutt quits NDTV after 21 years, Twitter goes abuzz

By exchange4media News Service | Jan 16, 2017

Dutt was at the receiving end of both good wishes and nasty comments as she announced her resignation on Twitter yesterday

Tapzo awards creative mandate to BBH, launches new campaign

By exchange4media News Service | Jan 16, 2017

The app aggregator launched its first campaign showcasing its unique value proposition

Guest Column: 2016 was a critical year for the OTT industry: Archana Anand, Z5 Business

By Archana Anand | Jan 14, 2017

With a huge young demographic driving this trend of online consumption via smartphones and affordable mobile data, and a strongly evolving digital payments ecosystem, the OTT space in India is one the world will be watching very closely in 2017 says Archana Anand

It's a tiger vs dragon affair in Havells Wires' new campaign

By exchange4media News Service | Jan 14, 2017

Mullen Lintas Delhi has built the ad film around Puliyattam, a south Indian art form, as the brand hopes to further strengthen its connect with consumers

94.3 Radio One launches India’s first international radio network brand

By exchange4media News Service | Jan 13, 2017

94.3 Radio One which changed to an international format in Delhi and Mumbai 5 years ago has changed it’s Bangalore station also to the international format. The change in format happened in Bangalore on 9th January 2017.

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