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WWO acquires digital mandate for Red Chillies Entertainment

By exchange4media News Service | Feb 20, 2017

The production house wanted a young and innovative agency with a fresh perspective, says Binda Dey, Head of Marketing, Red Chillies Entertainment

Pitch Madison Advertising Report 2017: You can't have a successful sporting league without the pipeline: Sundar Raman, Reliance Sports

By exchange4media News Service | Feb 17, 2017

Sundar Raman, CEO of Reliance Sports, delivered a talk on ‘Sports beyond Cricket’ where he shared pointers on how sports in India can advance and how brands can contribute to the cause

'Help your Help' is a call to urban citizens to help and aid others in achieving financial inclusion: MK Anand, Times Network

By exchange4media News Service | Feb 16, 2017

In the aftermath of demonetization, Times Network has come out with a new TVC called ‘Help Your Help’ under its CSR initiative ‘Remonetise India-Invest in the Nation’ whose core idea is to help people open bank accounts

Pitch Madison Advertising Report 2017: Embracing responsible advertising will help brands in the long run: Shantanu Khosla, Crompton Greaves Consumer Electricals

By exchange4media News Service | Feb 16, 2017

Shantanu Khosla, MD, Crompton Greaves Consumer Electricals Limited, on responsible advertising and why it is time for industries to recognise its importance

Pitch Madison Advertising Report 2017: FMCG category still remains a laggard in the digital area: Sam Balsara

By exchange4media News Service | Feb 16, 2017

The 15th Pitch Madison Advertising Report 2017 found that the growth of the advertising market slowed down to 12.5 per cent in 2017 and predicts the growth in 2017 to be around 13.5 per cent.

Pitch Madison Advertising Report 2017: Seven meta trends for marketers by Tata's Harish Bhat

By exchange4media News Service | Feb 16, 2017

For Marketers who often tend to go trend-spotting to help their brands get the right mix of things the brand custodian of one of India’s oldest and most formidable organisations, Tata Sons may just be the right person to point out these trends. Here are the seven meta trends given by Harish Bhat, Brand Custodian, Tata Sons that will shape the face of global marketing in 2017.

OMA Emirates acquires Indian mobile payment solutions company MobiSwipe

By exchange4media News Service | Feb 14, 2017

The first acquisition in India by the UAE payments solutions provider associated with the merchant business for over 15 years supports its strategic global business expansion plans

Sportz Interactive to digitally power NEXA P1 Powerboat - Indian Grand Prix of the Seas

By exchange4media News Service | Feb 14, 2017

The mandate for Sportz Interactive is to build and manage the official website and social media channels of NEXA P1 Powerboat

Tata Tea's new Jaago Re campaign urges India to pre-act, not react

By exchange4media News Service | Feb 14, 2017

The Jaago Re 2.0 ad film highlights how we, as a country, need to change our behaviour towards social issues

Will metros be the new airports for OOH?

By exchange4media News Service | Feb 14, 2017

The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being hailed as an emerging mode of transport .

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