VIVO Pro Kabaddi records 59% rise in viewership for Season 5

Andhra Pradesh, Maharashtra and Karnataka witness significant increase in viewership

Hotstar's Billions OOH campaign is intriguing but not all are impressed

The OOH Campaign for the TV series Billions streaming on the OOT platform was created in-house by the company

Pitch Top 50 Brands: Jury's decision is out

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be...

CEAT comes on board as title sponsor for Ultimate Table Tennis

The corporate giant further stated that apart from the title sponsorship, they would continue to help the players in different ways, just like they do...

Pitch Top 50 Brands for 2017 announced

The list recognised brands across 10 categories: Social Contributors, Evergreens, Impactful Debuts, Disruptors, Digital Strategist, Resurgents, Master...

BARC India ropes in Nielsen for Digital Measurement

Nielsen will fuse its global experience with India-specific adaptations to meet unique needs of the Indian market

Smart TVs and fitness trackers lead Consumer IoT market in India: WAT Insights

According to the WAT Consult study, however, the majority of IoT adoption in India stems from the Industrial IoT segment

How Amazon Prime is adding more clout to its India services

Though Amazon Prime entered India much after Netflix, it has managed to become the leading video-on-demand services platform based on monthly active u...

Reliance investment a new ray of hope for ALT Balaji?

With proceeds from Reliance Industries’ Rs 413 crore investment in Balaji Telefilms going specially for ALT Balaji, we look at how the OTT platform ha...

Could IPL franchises piggyback on Star India’s dynamic social media and digital presence?

Star India is known for its dynamic presence on social media and just like franchises in the PKL, could IPL franchises go from the current “superpower...

Vidooly expands presence to Mumbai; appoints Preeti Jadhav as VP of Revenue

Jadhav will lead strategic growth at Vidooly by identifying key revenue channels and opportunities. She will also be responsible for business developm...

Top 10 Utility and Social Apps in India

These apps are either already leading destinations for advertising or preparing to attract advertisers

OTTs gear up for Diwali with fresh content

Both local and international OTT platforms like Amazon Prime Video, Viu and Voot are boosting up their content strategy with a fresh line-up of shows,...

Indigo Consulting gets Prashant Tekwani on board as VP – Client Services

Tekwani will report to Rajesh Ghatge, Chief Executive Officer at Indigo Consulting, and will be based in the agency’s Gurugram office

Acquitted after 9 years, Rajesh and Nupur Talwar break their silence on Hotstar

After almost 10 years of weathering arguably one of the most speculated criminal cases in modern India, and incarceration of 4 years before the Allaha...

Hotstar appoints media veteran Punitha Arumugam as Platform Evangelist

Arumugam is best known for her leadership at Madison Media as Group CEO for over 13 years and at Google as Agency Director for over five years

HT Media appoints Sarabjit Singh Khurana as Chief Revenue Officer - English

Khurana was previously Hotstar’s Revenue Head. In his earlier association with HT Media, he was spearheading the circulation revenue department

Kunal Pradhan named HT Delhi Editor; key editorial elevations made

HT Media also elevated senior journalists Sonal Kalra, Krittivas Mukherjee and Anup Gupta