Vodafone Premier Badminton League all set to #SmashTheHouseDown

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Aj...

We remain bullish about India over the long term: James Murdoch

21st Century Fox CEO James Murdoch recently said at a press conference that the India business is poised to touch $500 million for the full fiscal wit...

ALTBalaji basks in the validation received for 'BOSE: Dead/Alive'

Made on a shoestring budget starring Rajkummar Rao, the team reports that its the most binge watched series across digital mediums

Technology is a disruptive innovation for media: Experts

Experts discuss how digital,technology and media joined hands to build a business model which has the ability to be agile, adaptable and is designed t...

All our fiction shows are showing very positive trends in terms of viewership: Deepak Rajadhyaksha, Deputy Business Head, Zee TV

Zee TV is looking at some new phases in terms of story, which are not currently present on any Hindi GEC, says Rajadhyaksha

'Hooq's Hollywood focus has increased subscriptions ten fold'

Asia’s video-on-demand (VOD) service Hooq’s shift in its positioning to offer more Hollywood content has brought 10 times the usual subscriptions

The Future of Programmatic is in Dynamic Creative Optimisation: Aditya Jagtap, co-founder, HockeyCurve

The two-year-old company has big ticket clients like Flipkart, Hotstar, VOOT, Tanishq, NBC Universal Studios and eBay

Barbeque Nation launches ad campaign ‘Kyu nahi, Barbeque”

The idea behind the campaign is to tell people that celebrations need not have a reason. An occasion is not the only reason to celebrate

Decoding Sony's Plan B

Scaling up SET and strengthening the network’s Digital and Sports play constitute the gameplan for NP Singh, CEO, Sony Pictures Networks India, as SPN...

ISL Season 4 kicks off larger than ever on Hotstar

Hotstar has clocked a record opening night with over 3X more viewers tuning in, compared to the previous season

Star Plus launches #DontKillIdeas with TED Talks India Nayi Soch

The inspiring journey begins from December 10th every Sunday at 7pm on Star Plus & Hotstar

Hotstar appoints media veteran Punitha Arumugam as Platform Evangelist

Arumugam is best known for her leadership at Madison Media as Group CEO for over 13 years and at Google as Agency Director for over five years

Hotstar's Billions OOH campaign is intriguing but not all are impressed

The OOH Campaign for the TV series Billions streaming on the OOT platform was created in-house by the company

Acquitted after 9 years, Rajesh and Nupur Talwar break their silence on Hotstar

After almost 10 years of weathering arguably one of the most speculated criminal cases in modern India, and incarceration of 4 years before the Allaha...

Indigo Consulting gets Prashant Tekwani on board as VP – Client Services

Tekwani will report to Rajesh Ghatge, Chief Executive Officer at Indigo Consulting, and will be based in the agency’s Gurugram office

OTTs gear up for Diwali with fresh content

Both local and international OTT platforms like Amazon Prime Video, Viu and Voot are boosting up their content strategy with a fresh line-up of shows,...