Hotstar appoints media veteran Punitha Arumugam as Platform Evangelist

Arumugam is best known for her leadership at Madison Media as Group CEO for over 13 years and at Google as Agency Director for over five years

Hotstar's Billions OOH campaign is intriguing but not all are impressed

The OOH Campaign for the TV series Billions streaming on the OOT platform was created in-house by the company

Acquitted after 9 years, Rajesh and Nupur Talwar break their silence on Hotstar

After almost 10 years of weathering arguably one of the most speculated criminal cases in modern India, and incarceration of 4 years before the Allaha...

Indigo Consulting gets Prashant Tekwani on board as VP – Client Services

Tekwani will report to Rajesh Ghatge, Chief Executive Officer at Indigo Consulting, and will be based in the agency’s Gurugram office

OTTs gear up for Diwali with fresh content

Both local and international OTT platforms like Amazon Prime Video, Viu and Voot are boosting up their content strategy with a fresh line-up of shows,...

Top 10 Utility and Social Apps in India

These apps are either already leading destinations for advertising or preparing to attract advertisers

Vidooly expands presence to Mumbai; appoints Preeti Jadhav as VP of Revenue

Jadhav will lead strategic growth at Vidooly by identifying key revenue channels and opportunities. She will also be responsible for business developm...

Could IPL franchises piggyback on Star India’s dynamic social media and digital presence?

Star India is known for its dynamic presence on social media and just like franchises in the PKL, could IPL franchises go from the current “superpower...

Sony's TV-only strategy could have cost them the IPL media rights

Sony Pictures Network (SPN) might have missed a trick by not partnering with a digital player to jointly contest the IPL auctions

Empowered with IPL rights, is Star better prepared to counter TRAI order implications?

Industry is confident that Star India will have innovative strategies in place if TRAI's tariff order gets a go-ahead

Star Sports' high rates for India-Australia series a strategy to prep market for IPL 2018?

A week before Star India bagged IPL media rights for a whopping Rs. 16,347.5 crore, it had hiked the rates for the upcoming India-Australia ODI series...

And the IPL media rights go to…

As the bidding for the IPL rights is scheduled to open today, we take a look at the speculations on the amount BCCI can procure from the auction and t...

IPL digital rights expected to be hotly contested

Digital rights for the IPL are currently with Star India

IPL digital rights valuation grows by 672% in two years

In 2015, Star India had won the digital rights for the IPL for around Rs 303 crore for a period of three years. This time around, the highest bid for...

Can Star India break even at Rs 55 cr per match for IPL?

Going by the numbers, Star India is essentially set to spend around Rs 3,270 cr on the IPL every year for five years

In total 24 companies race for IPL Media Rights

Airtel, BAM Tech, DAZN / Perform Group and Yahoo have now expressed interest in bidding for the IPL media rights making the count of total of 24

IPL business rises by 26 per cent to USD 5.3 billion@ Duff& Phelps report

Social media is fuelling the growth of IPL making it one of the fastest growing sports leagues on Twitter with 4.9 million followers and adding over 1...