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Hotstar tackles illegal downloading of Game of Thrones S7 via clever marketing campaign

By exchange4media News Service | Jul 20, 2017

The campaign takes Torrents head on with four TVCs, an outdoor campaign in key cities, and high impact digital activation

How Star India is cashing in on the Game Of Thrones fever

By Madhuwanti Saha | Jul 17, 2017

With today’s early morning premiere of the seventh season of ‘Game of Thrones’ on Hotstar, following up on Star World tomorrow, Star India has managed to bring in two sets of audience on its network

Hotstar and CBS Corporation to introduce 'Showtime' in India

By exchange4media News Service | Jul 13, 2017

Hotstar Premium now becomes the one of the few services in the world with exclusive content partnerships with global studios like Disney, Fox, HBO, and now, ‘Showtime.’

The shows must go on...

By Madhuwanti Saha | Jul 12, 2017

With DD National’s popular show ‘Tenali Rama’ being recently launched on Sony SAB with a fresh and modern look, we look at the recent trend of channels reviving popular classic shows

e4mSpotlight: What makes Indian Premier League 'premier'?

By Madhuwanti Saha | Jul 10, 2017

A week ahead of bidding for IPL’s television and digital rights, we explore why IPL is such a sought-after brand

e4mChillout: Suveer Bajaj's weekends are about swimming away the blues and sleeping off the stress

By Misbaah Mansuri | Jul 08, 2017

The digital master gorges on oriental cuisine and sampling new food and waking up after a 20-hour sleep session

Pitch Top 50 Brands for 2017 announced

By exchange4media News Service | Jul 07, 2017

The list recognised brands across 10 categories: Social Contributors, Evergreens, Impactful Debuts, Disruptors, Digital Strategist, Resurgents, Master Connectors, Globetrotters, Bottom of the Pyramid and Gender Equitable

CEAT comes on board as title sponsor for Ultimate Table Tennis

By exchange4media News Service | Jul 06, 2017

The corporate giant further stated that apart from the title sponsorship, they would continue to help the players in different ways, just like they do with other Indian sports

BARC India ropes in Nielsen for Digital Measurement

By exchange4media News Service | Jul 04, 2017

Nielsen will fuse its global experience with India-specific adaptations to meet unique needs of the Indian market

Guest Column: With Uday, there's never a dull moment: Sam Balsara

By Sam Balsara | Jul 04, 2017

Sam Balsara,Chairman and Managing Director, Madison World gives us his overview of Uday Shankar’s 10 years at Star India

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