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Dettol Toilet Soaps and Hindustan Lever lead BARC's Top 10 Brands and Advertiser @Week 16

By exchange4media News Service | Apr 28, 2017

Dettol Toilet Soaps and Hindustan Lever take the lead in BARC’s Top 10 Brands Across Genres and Top 10 Advertiser lists, respectively

Exclusive original content is the code to crack SVOD's sustainability

By Madhuwanti Saha | Apr 26, 2017

Though India will take time to be ready for subscription video-on-demand model, industry experts believe a few strategies will help this model’s sustainability

Hotstar takes second spot @BARC's Top 10 Brands Across Genres in Week 15

By exchange4media News Service | Apr 25, 2017

Hotstar, which entered BARC India’s Top 10 Brands in week 14, swiftly climbed to the second spot in Week 15

Regional OTT content growth will contribute to 35 per cent of viewership for next five years

By Venkata Susmita Biswas | Apr 24, 2017

Regional content space has approximately 750 million untapped internet users

This IPL season, VIVO, Amazon, Brezza aggressively focus on youth-based ads on HOTSTAR

By Anurag Singh | Apr 21, 2017

Brands are clearly making hay while the sun shines this cricket season

Do not dilute yourself till the last mile: Rajesh Kamat's advice to start-ups

By exchange4media News Service | Apr 20, 2017

BW Businessworld and BW Disrupt held the Mumbai edition of the "Disrupt Dialogue Series" on Wednesday where Rajesh Kamat, MD of Emerald Media and Vivek Raicha, Executive Director and Investment Head at Emerald Media, spoke about hybrid models evolving in the digital space, the start-ups that attract consumer attention, cloud computing, integration of tech, media and telecom, and AR and VR

Netflix to double investment in India in 2017, plans its first office in Mumbai

By exchange4media News Service | Apr 18, 2017

India has seen the highest growth among all Asian markets for Netflix, which has entered a slew of partnerships to reach out to the country's 300 million plus Internet users

Hotstar enters BARC's Top 10 Brands at 7th spot @Week 14

By exchange4media News Service | Apr 17, 2017

Hotstar entered the list at the seventh spot while Airtel Cellular Phone Service led BARC’s Top 10 Brands Across Genres for Week 14 (April 1–7)

Amazon Prime Video India ups its game

By exchange4media News Service | Apr 12, 2017

Amazon Prime Video India inks two deals this week with Paramount and filmmaker Kabir Khan for his upcoming title

Star India, Taproot Dentsu, Scarecrow Communications, The Social Street, Adfactors lead Abbys Day2 @ Goafest 2017

By exchange4media News Service | Apr 08, 2017

Day 2 @ Goafest 2017 saw Abbys awarded for Print Craft, Radio & Radio Craft, PR, Branded Content & Entertainment, Brand Activation & Promotion, Broadcast and Direct Marketing

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