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Coca Cola, Dhara, Century Ply, SBI Life bank on Durga Puja to engage with consumers

By exchange4media News Service | Oct 07, 2016

Other than launching TVCs centred on the theme, most of these brands are using the digital platform and are quite active on the on-ground medium as well

Mobile Ad Spend Report unveiled at Maddies 2016; reveals 78% growth in mobile adex as 4G & smartphones grow

By Abhinn Shreshtha | Oct 03, 2016

Mobile ad spends are expected to reach Rs 1280 crore in 2016 and continue to grow in the range of 70-80 per cent into 2017 according to the 2016 Mobile Ad Spend report launched at this year's edition of exchange4media's annual mobile advertising awards - The Maddies

Oxigen Wallet's 'Play The Host' –Season 2 returns with 'Oxigen Black Caps'

By exchange4media News Service | Sep 13, 2016

This year, Oxigen has planned the campaign with the New Zealand Cricket Team Black Caps who will now be called as Oxigen Black Caps for their India tour, playing test and one day series

Will Reliance Jio launch boost India's OTT segment?

By Madhuwanti Saha | Sep 13, 2016

With the promise of free voice calling, free national roaming, better bandwidth and data at fraction of the cost of incumbents, Reliance Jio made headlines in the telecom network. Will this strategy bring a positive impact on India’s nascent OTT segment?

As Jio apps dominate on Google Play, AJIO makes a quiet entry

By Priyanka Mehra & Ronald Menezes | Sep 08, 2016

Reliance Jio’s bouquet of apps have made it to the top of the Google Play Store even leaving Facebook and Whatsapp behind

Why original content will continue to be a differentiator for OTT players?

By Madhuwanti Saha | Sep 02, 2016

Every OTT player, big or small, is focussing on original content since that’s where the differentiation and future lies

Key mantra for OTT players: Catchup TV, sports, and original content

By Madhuwanti Saha | Aug 11, 2016

CatchupTV (recorded content, mostly programmes), sports and original content are favouring most of the players especially broadcasters

Facebook, Instagram, Amazon bet big on curated video content

By Ronald Menezes | Jul 28, 2016

Video streaming has become a major focus point for social media platforms. Facebook earlier this month ran a pilot to play offline videos in India. Instagram launched the 'videos you might like category' and Amazon is waiting to release covers from Video Prime. The competition is getting tougher in the video streaming space and more focus is shifted to showing curated video content on smartphones

HUL, Bajaj Auto, Amul, Hero Motocorp amongst winners at Pitch Top 50 Brands 2016

By exchange4media News Service | Jul 25, 2016

The gala event of the sixth edition of exchange4media’s Pitch Top 50 Brands concluded today at Hotel Le-Meridien, Gurgaon. In the presence of Maheish Girri, National Secretary, BJP, a list of the nation’s best brands was unveiled. The winners included Mahindra & Mahindra,Britannia Good Day, Amazon, Youtube, Paytm

International sports deserve that enhanced viewing experience that HD offers: Nitin Kukreja

By Madhuwanti Saha | Jul 12, 2016

Star India launches two new HD channels called Star Sports Select HD1 and HD2 exclusively for international tournaments