Search Result : Hitesh Gossain News

Rewind 2016: Increased ad spends & bang-on marketing strategies help Chinese handset makers gain market share

By Sarmistha Neogy | Dec 27, 2016

From getting celebrities as their brand ambassadors, associating with big ticket events & allocating huge marketing spends, Chinese handset manufacturers ruled the roost this year

GECs incorporate demonetisation track to stay topical, educate consumers & grab eyeballs

By Sarmistha Neogy | Nov 28, 2016

&TV’s ‘Bhabiji Ghar Par Hain’, ‘Taarak Mehta Ka Ooltah Chashmah’ and ‘Chidiya Ghar’ on Sab TV have integrated demonetisation in their tracks

Mobile-wallet companies encash on cash crunch situation through aggressive marketing

By Sarmistha Neogy | Nov 14, 2016

Paytm, FreeCharge, MobiKwik, Ola Money see spurt in user base, traffic and merchant enquiries

Brands take a different route to cut through clutter by getting unusual brand ambassadors

By Sarmistha Neogy | Nov 07, 2016

We spoke to digital and branding experts to understand the pros and cons of using these unconventional faces to endorse brands

Making sense of Myntra's acquisition of Jabong

By Sarmistha Neogy | Jul 27, 2016

We spoke to brand consultants and digital experts in order to understand what this deal means for the consumers and whether Flipkart took the right decision by acquiring a 'loss making company' like Jabong

Micromax, Videocon, Force, Timex, Relispray, Astral Pipes make a beeline to associate with Sultan

By Sarmistha Neogy | Jul 05, 2016

Most of these brands have been leveraging their association with Sultan through separate advertising campaigns and contests which are running on TV

Amazon most preferred platform with highest brand recall: Nielsen report

By Sarmistha Neogy | Jun 15, 2016

Among the few findings of the report, Amazon has the highest top of the mind recall (25%) followed by Flipkart (21%) and Snapdeal (20%)

TV, smartphones to gain maximum exposure during EURO 2016: Study

By exchange4media News Service | Jun 09, 2016

Brands would be conscious as to how they could connect with their followers in the best way this Euro 2016. RadiumOne conducted a study which would suggest opportunities for brands to connect with their viewers and what could be the best medium

E-tailers ad spend grows15-20x compared to brick-and-mortar retailers: Study

By exchange4media News Service | May 27, 2016

Ecommerce companies have spend Rs 300 crore on advertising during the festive season of October-December quarter, outspending brick and mortar retailers almost 15-20 times, says Onspon study

Are Digital assets redefining sports sponsorship in IPL-9?

By exchange4media News Service | May 02, 2016

Piggybacking on a sports team’s digital reach is becoming a new channel for brands to register their impact. Companies like Facebook and Twitter are working very closely with teams and leaving no stone unturned to enhance their online viewership