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Industry expects 15-20% increase in ad spends this festive season

By Naziya Alvi Rahman and Venkata Susmita Biswas | Aug 21, 2017

Early estimates put the total spending during the upcoming festive season at Rs. 24,000-25,000 crore. It is being said that it still won’t be enough to make up for the losses of H1

Leo Burnett India bolsters key leadership with Saraswathi Laxman, Gaurav Dudeja

By exchange4media News Service | Aug 16, 2017

Both Laxman and Dudeja join as Executive Vice Presidents in the New Delhi office

HUL wins big at Marquee Awards 2017; Guest of Honor Smriti Irani says ad industry inspires millions

By exchange4media News Service | Aug 14, 2017

The Advertising Club India hosted the inaugural edition of the Marquee Awards in Mumbai yesterday

Smt. Smriti Irani, Hon'ble Minister of Textiles and I&B, to be Chief Guest of Honor at Marquees 2017

By exchange4media News Service | Aug 10, 2017

Marquees 2017 will be held 11th August at Grand Hyatt Mumbai to be attended by CEOs CMOs, Agency heads and stalwarts from the advertising, marketing and media industry

The Advertising Club announces nomination list for Marquees 2017

By exchange4media News Service | Aug 08, 2017

The nomination list includes thought leaders who have been category game changers and innovators

While other arms of marketing will exist, digital is ubiquitous: Sunder Madakshira, Head of Marketing, Adobe India

By Akshata R Murthy | Aug 04, 2017

Madakshira has been studying marketing for about two decades and talks about his transition from various Indian industry giants to Adobe’s marketing strategy and the move from ‘Creative cloud’ to ‘Experience Cloud’

Ad-spends see minor short-term decline due to GST

By Venkata Susmita Biswas | Aug 01, 2017

As July draws to a close, we take a look at how marketers reacted to the new tax regime

The Advertising Club announces jury for ‘Marquees 2017’

By exchange4media News Service | Jul 11, 2017

The debut edition of the awards to be presented by News18 India

e4mSpotlight: What makes Indian Premier League 'premier'?

By Madhuwanti Saha | Jul 10, 2017

A week ahead of bidding for IPL’s television and digital rights, we explore why IPL is such a sought-after brand

ASCI upholds complaints against 130 out of 199advertisements

By exchange4media News Service | Jul 04, 2017

Complaints against Godrej Consumer Products, HUL, Reliance Communications, Vodafone India, Amazon India, Mobitech Creations, Foodpanda and more, were upheld

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