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India ranked third in Top 20 Most Awarded Countries in Media in the World 2016: The Gunn Report

By exchange4media News Service | Feb 18, 2017

Mindshare India ranked second in Top 10 Most Awarded Media Agencies 2016 with 123 points; Mediacom India and PHD India ranked seventh and eighth respectively in the same list

ASCI cracks the whip on Horlicks Oats, Amazon India, Parachute Advansed Coconut Hair Oil ads

By exchange4media News Service | Feb 10, 2017

In November 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 100 out of 152 advertisements

Mindshare hires Zaheer Travadi as partner for FAST, South East Asia

By exchange4media News Service | Feb 09, 2017

In this new role, Travadi will report into Maneesheel Gautam, Digital Leader of Mindshare South East Asia. He will focus on establishing Mindshare as the champion in digital targeting with data and measurement, enabling the agency’s portfolio of brands to adapt to FAST digital growth models that are unique to the region

FMCG cos to record weak Q3 report cards as demonetisation woes underweigh

By exchange4media News Service | Feb 06, 2017

From the FMCG firms’ Q3 results ending December 2016, it’s evident that demonetisation has hit the Rs 2.5-lakh-crore FMCG market by a nearly 1.5 per cent of net sales

Mars' M&Ms, retailer John Lewis, Brooke Bond Red Label win Golds at Warc Media Awards

By exchange4media News Service | Feb 06, 2017

The international 10-member jury chaired by Ron Amram, VP Media of Heineken USA, have awarded four Golds, two Silvers and one Bronze in the Best Use of Partnerships & Sponsorships category, honouring how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals.

Brooke Bond Red Label India, Destination Canada and Philips China win Golds at Warc Media Awards

By exchange4media News Service | Jan 31, 2017

The jury, a 10-strong international panel chaired by Sital Banerjee, Philip's Global Head of Media, have awarded three Golds, three Silvers and one Bronze in the Best Use of Data category, which recognises the role of data in an effective communications strategy.

Veteran communications consultant Irfan Khan is no more

By Ruhail Amin | Jan 25, 2017

Khan was conferred upon the Lifetime Achievement Award at exchange4media’s India PR & Corporate Communications Awards in 2013.

HUL appoints Dev Bajpai as Director on the Board of the Company

By exchange4media News Service | Jan 24, 2017

The appointment was approved by the Board of Directors of the Company today.

HUL cuts ad spend in Q3, demonetisation hits margins

By exchange4media News Service | Jan 24, 2017

Under challenging market conditions, HUL’sdomestic consumer business was flat. During the quarter, the squeeze in liquidity resulted in reduced trade pipelines and lower consumer off take.

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

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