Search Result : Hi5 News

The digital blockbuster hits and flops of 2012

By Manish Agarwal | Jan 01, 2013

Manish Agarwal, CEO, Reliance Ent Digital puts the spotlight on few forecasts for 2012 that became timeless, and some that fell by the way

CavinKare appoints Contract for Chik on project

By Tasneem Limbdiwala | Jun 13, 2011

Recently CavinKare (CK) has been reshuffling its roaster of agencies for its various category brands... buys social books service

By exchange4media News Service | Dec 23, 2010

Online books seller Flipkart has expanded into Web 2.0 with the acquisition of weRead had started off as a plugin for Facebook to share information about the books one wanted read, and has grown to be a successful service which is integrated with various platforms, along with their own website. This should help Flipkart to reach people more effectively.

Times Group’s Alternate Brand Solutions appoints MEC Access for its IP biz

By exchange4media Mumbai Bureau | Oct 15, 2010

MEC Access, the entertainment, sports and partnership division of MEC, has been awarded the Intellectual Property (IP) business of Alternate Brand Solutions (ABSIL), a Times Group company. MEC Access will be advising ABSIL on the best platforms for their IP assets – both existing and forthcoming.

Neo Sports bullish on digital marketing

By Robin Thomas | Aug 06, 2009

Neo Sports is going the digital way for marketing the channel. In addition, Neo Sports has recently launched a new corporate website, which will very soon launch a Neo fan engagement section on the website. In conversation with, Abhishek Verma, Head Marketing and Communication shares more light on the digital initiative.

Getting a little naughty with Virgin Mobile

By Pallavi Goorha | Sep 11, 2008

Virgin Mobile, which has been coming up with some humour-laced ad campaigns, has unveiled its latest multimedia campaign to promote its ‘YoYo’ plan. Conceptualised by Bates the multimedia campaign spans TV, radio, press, outdoors, BTL initiatives, Internet, ground activations and PR.

Social networking sites account for 44 pc of India’s Internet traffic: Tyroo report

By exchange4media News Service | Jul 15, 2008

Social networking has caught on in a big way the world over and in India too. A report commissioned by online advertising network Tyroo has found that social networking sites account for 44 per cent of India’s Internet traffic. Contrary to global trends, in India Orkut and Facebook are the single largest audience aggregators.

Rubecon ends 2005 on a high with Paramount Airways’ creative duties; launches design agency Blink

By Gokul Krishnamurthy | Jan 19, 2006

2005 was a good year for Chennai-based creative agency Rubecon Communications. Adding to Rubecon’s client list at the fag end of the year was Tamil Nadu-headquartered Paramount Airways. Rubecon has also launched its specialist graphic design agency, Blink.