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Flashed Yesterday: Mindshare, Red Fuse Communications, Colgate Palmolive, Star India win big at IDMA'17

By exchange4media News Service | Jun 18, 2017

Indian Digital Media Awards (IDMA)honour the best work done across digital and mobile media

ASCI upheld ads of Aaj Tak, Times Network, Wipro's Chandrika soap, Dettol Handwash in December 2016

By exchange4media News Service | Mar 30, 2017

ASCI upheld complaints against 95 out of 125 ads which also included Philips Shavers, Borges Olive Oil, HP Ink and Hersheys spread to name a few

Florintree leads INR 22 cr investment round in Palred

By exchange4media News Service | Mar 15, 2017

The investment will be used to meet growth capital requirements in subsidiary LatestOne.Com, one of India’s largest e-tailers for mobile accessories; existing investors continue to support

HPE and Tata Communications to build world's largest IoT network in India

By exchange4media News Service | Feb 28, 2017

The HPE Universal IoT Platform will enable Tata Communications’ IoT network to serve more than 2,000 communities

Saavn launches programmatic audio advertising for mobile devices in India

By exchange4media News Service | Feb 03, 2017

Strategic partnership with AdsWizz and Omnicom Media Group will enable brands to access Saavn’s 20 million listeners with real-time buying and selling of audio advertising

Mindshare,Tata Sky, Maxus lead Big Bang awards

By exchange4media News Service | Sep 27, 2016

The Ad Club Bangalore’s prestigious Big Bang Awards 2016 grand finale night celebrates Connected India

Amar Ujala 'Lakshya 2016' sets new benchmark in youth connect initiatives across north India; covers 29 towns in 45 days

By exchange4media News Service | Jun 23, 2016

The two-day event schedule included career counselling by leading academic institutions, scholarship test for Class XII students, teacher felicitation, expert advisory session, hourly contest and much more. In each location, a specific media & PR campaign was created by Amar Ujala to promote and amplify the event information

ASCI upholds complaints against HUL, Reliance & Tata Motors among others

By exchange4media News Service | May 10, 2016

Out of 80 advertisements against which complaints were upheld, 48 belonged to the Education category, 13 were from the Healthcare category, followed by 5 from the Food & Beverages category and 14 advertisements from other categories

Lightstorm Entertainment, 20th Century Fox partner with SapientNitro on Global Digital Ecosystem for 'Avatar'

By exchange4media News Service | May 02, 2016

This new ecosystem, designed to link all aspects of the Avatar story world with the three sequels currently in development, will launch in support of the next film and grow with each release

TO THE NEW Digital appoints Dave Maan as an Executive Vice President for its Video Solutions

By exchange4media News Service | Dec 17, 2015

Maan would be responsible for contributing to the overall strategy and managing the delivery quality of products and services to the clients.