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Pitch Top 50 Brands: Jury's decision is out

By exchange4media News Service | Jun 28, 2017

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be unveiled on July 6, 2017

Corporate Super Chef Season 2 ends on a high note

By exchange4media News Service | May 16, 2017

Corporate Super Chef FoodFest finale was attended by Celebrity Chef Ranveer Brar

Rediffusion Y&R appoints Siddhant Lahiri as Head, Strategic Planning

By exchange4media News Service | Apr 07, 2017

Lahiri will be based out of their Mumbai office and report to Chief Strategy Officer Navonil Chatterjee

Hakuhodo Percept appoints Sharad Mathur as Senior Vice President

By exchange4media News Service | Apr 06, 2017

Mathur, who moves from FCB Ulka, will lead the Maruti Suzuki Relationship

TV commands 65% of auto sector's ad insertions pie, radio grew 8% during Jul-Sep' 16: TAM Cross Media Adex

By exchange4media News Service | Feb 17, 2017

While TV dominated 65% of the automotive sector’s ad insertions pie, advertising on radio grew 8% for the sector during the Jul-Sep’ 16 period as compared to the same period the previous year, according to data released by TAM Cross Media Adex for the auto sector, a division of TAM Media Research.

From advertising to entrepreneurship, a sneak-peek at upcoming agencies launched by ad veterans

By Sarmistha Neogy | Jan 11, 2017

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

From zero down payments, big discounts to cashless transactions, auto makers get innovative to beat demonetisation slump

By Ruhail Amin | Jan 06, 2017

In order to counter the negative sales post demonetisation, auto makers are using innovative marketing techniques like zero down payments, big discounts and cashless payment options to push sales.

Sakshi Malik wins Brand Ambassador award for Datsun at NDTV Car and Bike Awards

By exchange4media News Service | Dec 20, 2016

Skoda Superb wins the Car of the Year Award while Honda Navi wins Two Wheeler of the Year Award

Hero celebrates the joy of togetherness with ‘Dilon ki Diwali’ campaign

By exchange4media News Service | Oct 29, 2016

The 360 campaign conceptualised by Law & Kenneth Saatchi & Saatchi went on-air on October 24, 2016 with five television ads. Full page print ads, radio commercials and the digital campaign have also gone live subsequently

Mindshare,Tata Sky, Maxus lead Big Bang awards

By exchange4media News Service | Sep 27, 2016

The Ad Club Bangalore’s prestigious Big Bang Awards 2016 grand finale night celebrates Connected India

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