Search Result : Hero Cycles Ltd News

‘Plug-in, Ride Out’ carries forward Hero Ultra’s mass media campaign

By exchange4media News Service | Nov 26, 2007

With a vision of becoming India’s leading electric two-wheeler brand, Hero Ultra Pvt. Ltd has introduced new marketing plans for the market. The tagline, ‘Plug-in, Ride Out’, was created to emphasise the simplicity and convenience of the product. While the BTL activities are aimed at enhancing consumer experience, the ATL campaign is aimed at consumer awareness.

Hero Cycles, Ultra Motor form JV for electric two-wheelers in India

By exchange4media News Service | Oct 13, 2007

Hero Exports Pvt. Ltd, an affiliate of Hero Cycles Ltd, has formed a joint venture with UK-based Ultra Motor Company – Hero Ultra Pvt. Ltd. Both the companies will enjoy equal partnership in the JV in terms of equity participation in producing and jointly marketing a new range of electric two-wheelers in India.

Ultra Motors to be present across Reliance Mart hypermarkets for its LEVs

By Priyanka Borpujari | Sep 19, 2007

Ultra Motors has entered into a distribution agreement with Reliance Retail in India to market its range of Ultra Powered light electric vehicles (LEVs). Reliance Retail will exclusively sell the Ultra Powered LEVs produced by Ultra Motors, in association with its Indian partner, Hero Cycles.

Category creation is the buzzword for Ultra Motors

By Priyanka Borpujari | Aug 21, 2007

Hero Electric, the electric two-wheelers from Ultra Motor Company and Hero Cycles Limited, is playing it safe in getting its foothold in India. It is currently focussing on creating a category for electric vehicles, post which it would be aggressive in its media activities.

Ultra Motor in joint marketing pact with Hero Cycles for electric two-wheelers

By Sumita Patra | Jan 05, 2007

Ultra Motor Company, which forayed into India recently, has entered into an agreement with Hero Cycles Ltd to jointly market the new range of electric two-wheelers in India, which was launched in the Capital on January 4.