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Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

By exchange4media News Service | Jan 21, 2017

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

Netcore reinvents itself, unveils new brand Identity

By exchange4media News Service | Jan 20, 2017

The brand hopes to keep up with the ever-changing marketing technology landscape to provide customers with infinite possibilities and experiences.

AdLift India spreads its wings with Mumbai base

By exchange4media News Service | Jan 17, 2017

The company plans to set up more offices worldwide in the near future.

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

From zero down payments, big discounts to cashless transactions, auto makers get innovative to beat demonetisation slump

By Ruhail Amin | Jan 06, 2017

In order to counter the negative sales post demonetisation, auto makers are using innovative marketing techniques like zero down payments, big discounts and cashless payment options to push sales.

How independent monitoring can play a key role in minimising metric flaws in digital advertising

By exchange4media News Service | Jan 05, 2017

Over the past few months pressure is increasing on platforms like Facebook and Twitter from certain quarters to increase their transparency and with the number of incidents of errors and misreporting seen in the last couple of months, this could only increase in 2017

HDFC RED's #ChristmasIsRED campaign turns mundane to special

By exchange4media News Service | Dec 31, 2016

HDFC RED's #ChristmasIsRED campaign was executed by FruitBowl Digital by bringing together household and Christmas elements

My personal goal is to create a 100 billion dollar company that India has never produced so far: Vijay Shekhar Sharma

By Srabana Lahiri | Dec 21, 2016

A man of few words but, surprisingly, one who writes good poetry and even his own company’s ads, Sharma is a disruptor and innovator like none other. On the sidelines of IPOY2016, we caught up with Sharma to know more about his successful journey, how demonetisation changed the game for his pet project Paytm and more...

Sakshi Malik wins Brand Ambassador award for Datsun at NDTV Car and Bike Awards

By exchange4media News Service | Dec 20, 2016

Skoda Superb wins the Car of the Year Award while Honda Navi wins Two Wheeler of the Year Award

Dull UPI promotions need to pick up pace

By exchange4media News Service | Dec 19, 2016

Government-backed secure peer to peer money transfer tool for smartphones will need aggressive promotion to keep up with digi-wallet start-ups

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