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HUL wins big at Marquee Awards 2017; Guest of Honor Smriti Irani says ad industry inspires millions

By exchange4media News Service | Aug 14, 2017

The Advertising Club India hosted the inaugural edition of the Marquee Awards in Mumbai yesterday

The Advertising Club announces nomination list for Marquees 2017

By exchange4media News Service | Aug 08, 2017

The nomination list includes thought leaders who have been category game changers and innovators

ASCI upholds complaints against 117 out of 154 advertisements

By exchange4media News Service | Aug 01, 2017

Majority of the 117 ads belong to healthcare, education, personal care, telecommunication, food & beverages and e-commerce categories

More than 80% of our transactions are digital now: Ravi Santhanam, CMO, HDFC Bank

By Neeta Nair | Jul 25, 2017

Santhanam elaborates on why it made perfect sense to launch #StartDoing, a digital-only campaign for HDFC Bank

HDFC Life and VOOT launch HDFC Life YoungStars Season 2

By exchange4media News Service | Jul 17, 2017

YoungStars, a digital talent hunt for kids, is now streaming exclusively on VOOT

Patanjali is among India's Most Influential Brands: Ipsos study

By exchange4media News Service | Jul 14, 2017

Home-grown brands Patanjali and Jio enter the top 10 ranked at fourth and ninth place, respectively, without being featured in the previous edition of the study

Spider-Man: Homecoming mania ropes in up to 60 brands and seven media partners

By Misbaah Mansuri | Jul 08, 2017

This is among the highest brand associations for a Hollywood film in India with a slew of brands like Dell, Disney and OPPO tying up with the recent release

Amazon India announces first ever Prime Day

By exchange4media News Service | Jun 29, 2017

To be held on July 11, Prime members will enjoy additional benefits

Flashed Yesterday: Mindshare, Red Fuse Communications, Colgate Palmolive, Star India win big at IDMA'17

By exchange4media News Service | Jun 18, 2017

Indian Digital Media Awards (IDMA)honour the best work done across digital and mobile media

RERA Impact: Print ads down by 40%

By Ruhail Amin | Jun 12, 2017

The new regulation has forced real estate players to adopt a cautious stance and most of them have cut down on ad spends in a big way

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