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Auto sector likely to see 30-40% decline in ad spends post demonetisation

By Ruhail Amin | Nov 30, 2016

Demonetisation has already led to a downward trend on media spends and sales in the auto sector. Footfalls at the dealerships across India have dipped by 75 percent while bookings have come down by about 50 per cent

AdLift bags digital media mandate for ASICS India

By exchange4media News Service | Oct 27, 2016

AdLift will manage content across digital media platforms, search engine optimisation (SEO), and website management and maintenance

AdLift bags digital media mandate for ASICS India

By exchange4media News Service | Oct 27, 2016

AdLift will manage content across digital media platforms, search engine optimisation (SEO), and website management and maintenance

BBH India launches its new office in Delhi

By exchange4media News Service | Oct 13, 2016

The agency has named Shreekant Srinivasan as General Manager,VasudhaMisra as Executive Creative Director and Ankit Singh as Strategy Director to lead the Delhi office

Marketers seek answers to mobile attribution quandary

By exchange4media News Service | Oct 13, 2016

Even as mobile continues to outpace all other mediums when it comes to ad expenses, this rapid growth is also raising questions about some facets of advertising, especially when it comes to attribution

Amazon, Flipkart lead e-comm bandwagon; 40% participation from tier 2 cities this festive season: CashKaro study

By exchange4media News Service | Oct 03, 2016

Exclusive privileges and financial benefits being offered by portals like Flipkart, Amazon.in, Snapdeal and ShopClues backed by additional discounts through strategic partnerships with various banks like HDFC, SBI, ICICI Bank, Standard Chartered, American Express etc. have also played a pivotal role in increasing sales and order value this festive season

HDFC Bank, Airtel, SBI are India’s most valuable brands: BrandZ report

By exchange4media News Service | Sep 22, 2016

The total value of India’s most valuable brands has risen by 30% over the last three years, with the Top 50 brands now worth $90.5 billion, according to the third annual BrandZ™ Top 50 Most Valuable Indian Brands ranking released today by WPP and Kantar Millward Brown

E-commerce adex lags in H1'16 as sector sees consolidation

By Abhinn Shreshtha | Aug 23, 2016

With the end of the first half of 2016, e-commerce has significantly reduced its contribution to total ad spends. We spoke to a few media planners to get their thoughts on H1’2016 as well as their thoughts on the coming half

No big marketing blitz for e-commerce players this Independence Day

By Sarmistha Neogy | Aug 16, 2016

Even though the players had their individual discount war raging on the site, there was no big marketing blitzkrieg seen either on TV, print or on the outdoor medium

HDFC Bank posts 3,238.9 crores net profit in Q1 results

By exchange4media News Service | Jul 23, 2016

Higher interest on loans and more money from fees and commissions power HDFC Bank’s net profit to Rs3,238.91 crore

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