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Mindshare India leads ICMA shortlist

By exchange4media News Service | Aug 25, 2016

In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing

Content marketing is relevant and consistent communication, say experts

By Saif Ahmad Khan | Jul 25, 2016

A panel discussion held on content marketing emphasized on the power of user generated content and creating bonds instead of controlling customers

Star India,Taproot, Madison, Contract& Scarecrow shine @ Abbys Day 2

By exchange4media News Service | Apr 09, 2016

Day 2 @ Goafest 2016 saw Abbys awarded for Print Craft, Radio & Radio Craft, PR, Branded Content, Brand Activation, Broadcast and Direct Marketing. Star India, Taproot, Madison, Contract Advertising and Scarecrow were among the big winners

NDTV and L'Oreal Paris host 'Women of Worth' conclave to celebrate Women's Day

By exchange4media News Service | Mar 09, 2016

With the aim of making the ‘Women of Worth’ initiative bigger and showcasing its commitment towards the cause, L’Oreal Paris in partnership with NDTV hosted ‘Women of Worth’ conclave on the occasion of International Women’s Day.

Internet of things will bring in a ‘safe-mode’ to filter data: Vineet Nayar

By exchange4media News Service | Dec 14, 2015

At the IMA 2015, Vineet Nayar, Founder Sampark Foundation & Former CEO, HCL Technologies spoke about the future of technology in his keynote address

P&G, Reckitt Benckiser and Unilever shine at Indian Marketing Awards 2015

By exchange4media News Service | Dec 12, 2015

Indian Marketing Awards 2015 felicitated R.S Agarwal with Lifetime Achievement Award and also honoured Gaurav Mehta, CMO, OLX South Asia with Marketer of the Year award

Vineet Nayar and Anand Kripalu to be keynote speakers at IMA 2015

By exchange4media News Service | Oct 29, 2015

To honour the most outstanding campaigns, exchange4media will hold Indian Marketing Awards 2015 setting the benchmark of marketing excellence in the country for the year. The awards, to be held on December 11 in Delhi/NCR

Core of a brand is its purpose, say Pitch Top 50 Brands panelists

By exchange4media News Service | Aug 17, 2015

Gaurav Mehta of OLX, Apurva Chamaria of HCL Technologies, Sanjay Singal of Dabur, Kaacon Sethi of DB Corp, Vikas Varma of Music Fatafati and Nitin Bahl of Motorola Solutions on how their brands communicate to spread the message of their core philosophy

ITC, Amul, AAP, Hotstar, Mahindra & Mahindra amongst winners at Pitch Top 50 Brands

By exchange4media News Service | Aug 14, 2015

Xiaomi, OLX, HCL, Arnab Goswami, Flipkart, Rolex are some of the other brands that made it to this year's Pitch Top 50 Brands list

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