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Delhi Ad Club’s annual quiz witnessed enthusiastic participation from prominent agencies

By exchange4media News Service | Feb 13, 2017

This year, the event had 21 teams participating from all leading New Delhi agencies

IMPACT unveils Top 30 Under 30 list 2016

By exchange4media News Service | Jan 21, 2017

Seven of the winners are 25 or below

Havas Group is now both data-driven and 100 per cent programmatic

By exchange4media News Service | Jan 14, 2017

Over 25 per cent of its employees have engaged to become 100 per cent programmatic through a new proprietary training program

From advertising to entrepreneurship, a sneak-peek at upcoming agencies launched by ad veterans

By Sarmistha Neogy | Jan 11, 2017

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

Havas Media wins integrated media mandate for Foyr

By exchange4media News Service | Dec 24, 2016

The account will be handled from the Bangalore office of the agency

How e-wallet cos are effectively using print to target consumers post demonetisation

By Sarmistha Neogy & Venkata Susmita Biswas | Dec 23, 2016

Post demonetisation, e-wallet companies were one of the first few players who sprang into immediate action. From lauding the Prime Minister’s initiative to educating the consumers through their front page ads, they not only occupied a considerable amount of print space, but also created curiosity among consumers who had earlier hesitated to use this mode of payment

Facebook bullish about India's potential as recruiting ground for FMP

By Abhinn Shreshtha | Dec 06, 2016

A Facebook initiative designed to help marketers face a number of challenges in digital marketing, not just on Facebook, but across digital channels.

e4m Conclave 2016: It is time for an integrated approach to marketing - Experts

By exchange4media News Service | Nov 18, 2016

How does a brand get the best out of traditional media in a digital world? Is there any reason to think that traditional media is less relevant now than it was earlier? This was the topic of discussion by a panel comprising of both marketers and media planners at the 16th exchange4media Conclave held in Mumbai on November 16, 2016

Havas Media wins integrated media mandate for Swiggy

By exchange4media News Service | Nov 18, 2016

The account will be handled from the Bengaluru office of the agency

e4m inaugural Influencer Award to be unveiled tonight

By exchange4media News Service | Nov 16, 2016

The much awaited exchange4media Influencer award will be unveiled today at the group’s flagship property the exchange4media conclave.

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