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Perfetti India’s media review underway

By Priyanka Mehra | Feb 16, 2017

Maxus from the GroupM umbrella is the current agency on record for the account

India's advertising expenditure to grow by 10 per cent in 2017, forecasts GroupM report

By exchange4media News Service | Feb 15, 2017

"Digital is leading the Adex growth with a 30 per cent growth, while TV continues to be the largest medium in the mix," says CVL Srinivas, CEO, GroupM South Asia

Airtel Payments Bank launches 360-degree campaign, 'Bank hai par alag hai'

By exchange4media News Service | Feb 04, 2017

Campaign by Taproot-Dentsu showcases differentiated, convenient digital banking model that leverages the vast network of neighbourhood Airtel retail outlets

Flashed Yesterday: Madison wins media mandate for Titan

By Priyanka Mehra | Feb 03, 2017

The mandate includes print, television and radio spends on the account are estimated to be around Rs 200 crore as per industry estimates

Flashed yesterday: GroupM to acquire controlling interest in MediaCom India

By Priyanka Mehra | Jan 25, 2017

While MediaCom India will continue operating as an independent brand, the agency will have the advantage of access to GroupM’s global infrastructure

Prime Time Awards: 2017 is going to be the biggest year ever for media measurement in the country: C V L Srinivas

By Madhuwanti Saha | Jan 23, 2017

At the third edition of the exchange4media Prime Time Awards, C V L Srinivas, CEO of GroupM, South Asia, forecasted trends of 2017 and the opportunities it holds for the industry

IMPACT unveils Top 30 Under 30 list 2016

By exchange4media News Service | Jan 21, 2017

Seven of the winners are 25 or below

Xaxis' arm Light Reaction makes its debut in Hong Kong

By exchange4media News Service | Jan 19, 2017

Light Reaction’s pay-for-performance media model provides advertisers with a risk-free way to drive real outcomes such as sales, subscriptions and other concrete forms of engagement, paying only for clearly defined consumer results

'Mangaaoo dil se' campaign by Motivator launches in Mumbai

By exchange4media News Service | Jan 14, 2017

First phase of campaign for startup highlights food as an experience

Sandip Tarkas quits Future Group

By exchange4media News Service | Jan 12, 2017

Sandip Tarkas has left Future Group where he served as CEO (Sports, Media and Special Projects).

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