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Madison Media appoints Saif Shaikh as Vice President

By exchange4media News Service | Jul 18, 2017

Shaikh to head Godrej Media AOR based in Mumbai

The Advertising Club announces jury for ‘Marquees 2017’

By exchange4media News Service | Jul 11, 2017

The debut edition of the awards to be presented by News18 India

e4mSpotlight: What makes Indian Premier League 'premier'?

By Madhuwanti Saha | Jul 10, 2017

A week ahead of bidding for IPL’s television and digital rights, we explore why IPL is such a sought-after brand

Maxus retains Shoppers Stop media mandate

By Priyanka Mehra | Jun 30, 2017

The multi-agency pitch saw participation from all the major agencies

Guest Column: News from the IAA Studio-India Chapter Live in Cannes 2017

By Pradeep Dwivedi | Jun 24, 2017

Pradeep Dwivedi, CEO – Sakal Media Group, and a dedicated member of the International Advertising Association (IAA) India Chapter, gives an overview of happenings at the IAA cabana

In-cinema ads grew at 25% in 2016, 20% average growth rate over 3 yrs: Report

By Naziya Alvi Rahman | Jun 19, 2017

With numbers showing a phenomenal growth rate for in-cinema advertising in the last few years, we at Spotlight explore the factors that make this growth rate smooth and steady

Flashed Yesterday: Mindshare, Red Fuse Communications, Colgate Palmolive, Star India win big at IDMA'17

By exchange4media News Service | Jun 18, 2017

Indian Digital Media Awards (IDMA)honour the best work done across digital and mobile media

Brand Safety in India is still nascent: John Montgomery, GroupM

By Priyanka Mehra | Jun 14, 2017

John Montgomery, GroupM‘s Global Executive Vice President of Brand Safety, talks about points that marketers today need to be mindful of to ensure brand safety, how to mitigate ad fraud and highlights the need for awareness of brand safety in India today

Motivator appointed Media AOR for Bajaj Corp

By exchange4media News Service | Jun 14, 2017

The account will be managed from Mumbai

What makes Delhi-NCR the new advertising capital of India?

By Ruhail Amin & Venkata Susmita Biswas | Jun 12, 2017

Major manufacturing hubs have moved to Gurugram and the NCR and won’t be kept wanting for ad and marketing agencies in Mumbai anymore, paving the way for two ad capitals in the country. Here is the full story.

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