Search Result : Groupm News

Team Sponsorship in Cricket rose 25.33% in 2016: ESP Properties Report

By exchange4media News Service | Mar 21, 2017

IPL Team sponsorship grew by 9.5% as 22 new brands tested the waters with IPL franchises during the season

Maxus retains digital mandate for Titan

By Priyanka Mehra | Mar 20, 2017

All leading media agencies were part of this pitch

Sasha Chhetri is back with new campaign for Airtel as fastest mobile network in India

By exchange4media News Service | Mar 20, 2017

The Airtel Girl and her friends will answer in a brand new campaign that goes on air today

Carried Yesterday: Sports sponsorship industry in India grew by 19.33% in 2016: Sporting Nation In The Making India IV report

By exchange4media News Service | Mar 17, 2017

Spending via sports sponsorship accounted for 11.5% of the Indian AdEx (AdEx numbers from GroupM This Year, Next Year 2016 report) in the Indian market, according to the report

Virat Kohli in a league of his own; PV Sindhu cashes in: ESP Properties Report

By exchange4media News Service | Mar 17, 2017

According to the recent report, Kohli ruled endorsements from the world of cricket while PV Sindhu, after her Rio Silver win, had six endorsements

Xaxis names Bob Walczak Executive Vice President, Global Products

By exchange4media News Service | Mar 03, 2017

As EVP, global products, Walczak will lead a new team, including product management, global partnerships and supply, focused on developing outcome-based media solutions that leverage Xaxis’ unique data, technology and supply assets to deliver measurable results to brands

Guest Column: Marketers need to learn how to tap into the pulse of India's Velvet Rope Generation: Sudeep Bhalla, Vodafone India

By Sudeep Bhalla | Mar 02, 2017

One of the most important priorities for marketers in 2017 will be to learn how to tap into the pulse of the Velvet Rope Generation because this massive group of over 356 million young consumers, with its differently evolved internet and digital protocols, personal priorities and drivers, can empower businesses writes Sudeep Bhalla,Vice President, Corporate Communication & Corporate Responsibility, Vodafone India

Xaxis' Light Reaction launches in the Philippines

By exchange4media News Service | Feb 24, 2017

Global performance advertising business delivers guaranteed outcomes through innovative, pay-for-performance media model

Publicis Media bags digital mandate for Uber in India

By Priyanka Mehra | Feb 23, 2017

The digital pitch was initiated in October last year

Perfetti India’s media review underway

By Priyanka Mehra | Feb 16, 2017

Maxus from the GroupM umbrella is the current agency on record for the account