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comScore announces launch of MMX multi-platform in India

By exchange4media News Service | Apr 21, 2017

This move expands comScore’s measurement of mobile audiences in India for more robust reporting of visitation, engagement, demographics, and more

Delhi-NCR redefines the advertising industry

By Ruhail Amin & Venkata Susmita Biswas | Apr 12, 2017

Delhi-NCR is fast emerging as the new hub of the advertising world, with big ad spenders like Maruti, Pepsi, Coke, and Nestle based out of Delhi-NCR as one of the reasons for this shift

Maxus India bags the Grand Prix at World Media Awards 2017 for its Tata Motors campaign

By exchange4media News Service | Apr 08, 2017

The campaign, ‘From Zica to Tiago’, also won the Gold in the Automotive category

GroupM partners with OpenSlate to increase brand safety on YouTube

By exchange4media News Service | Mar 31, 2017

Google to facilitate OpenSlate’s delivery of safeguards and greater transparency to advertising clients served by GroupM agencies

BARC India sets up independent Disciplinary Council for transparency in measurement

By exchange4media News Service | Mar 29, 2017

The 6-member Council (BDC) to be headed by Justice Mukul Mudgal, Former Chief Justice, Punjab and Haryana High Court

Sometimes people blame procurement and pricing, when they haven't won a pitch: Lindsay Pattison, CEO, Maxus Global

By Priyanka Mehra | Mar 29, 2017

Pattison, who says it like it is, on why a media agency first needs to value its own services, and why she won’t be doing the same role two years from now

Starcom India appoints Navin Lalchandani as Vice-President, Buying

By exchange4media News Service | Mar 27, 2017

Lalchandani will steer media buying operations for all offline media, namely television, print, radio, and cinema across Starcom offices in Mumbai, Delhi, and Bengaluru

Team Sponsorship in Cricket rose 25.33% in 2016: ESP Properties Report

By exchange4media News Service | Mar 21, 2017

IPL Team sponsorship grew by 9.5% as 22 new brands tested the waters with IPL franchises during the season

Team Sponsorship in Cricket rose 25.33% in 2016: ESP Properties Report

By exchange4media News Service | Mar 21, 2017

IPL Team sponsorship grew by 9.5% as 22 new brands tested the waters with IPL franchises during the season

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