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In-cinema ads grew at 25% in 2016, 20% average growth rate over 3 yrs: Report

By Naziya Alvi Rahman | Jun 19, 2017

With numbers showing a phenomenal growth rate for in-cinema advertising in the last few years, we at Spotlight explore the factors that make this growth rate smooth and steady

Flashed Yesterday: Mindshare, Red Fuse Communications, Colgate Palmolive, Star India win big at IDMA'17

By exchange4media News Service | Jun 18, 2017

Indian Digital Media Awards (IDMA)honour the best work done across digital and mobile media

Brand Safety in India is still nascent: John Montgomery, GroupM

By Priyanka Mehra | Jun 14, 2017

John Montgomery, GroupM‘s Global Executive Vice President of Brand Safety, talks about points that marketers today need to be mindful of to ensure brand safety, how to mitigate ad fraud and highlights the need for awareness of brand safety in India today

Motivator appointed Media AOR for Bajaj Corp

By exchange4media News Service | Jun 14, 2017

The account will be managed from Mumbai

What makes Delhi-NCR the new advertising capital of India?

By Ruhail Amin & Venkata Susmita Biswas | Jun 12, 2017

Major manufacturing hubs have moved to Gurugram and the NCR and won’t be kept wanting for ad and marketing agencies in Mumbai anymore, paving the way for two ad capitals in the country. Here is the full story.

What drives China's marketing and advertising machinery?

By Venkata Susmita Biswas | Jun 05, 2017

Burns decodes China’s marketing/advertising/PR industries and the major trends driving the Chinese industry

Flashed Yesterday: GroupM announces portfolio reorganisation; Maxus, MEC merged

By exchange4media News Service | Jun 02, 2017

Maxus will continue to operate as an agency brand in India with the support of the newly formed global agency as well as the GroupM network

Sanchit Sanga, Mindshare's Chief Digital Officer (APAC) to oversee MENA too

By exchange4media News Service | May 30, 2017

Sanga will be overseeing all digital activity for Mindshare across both regions

IPL 2017 makes history! Buzziest season ever with Vodafone and Vivo most engaging: Maxus Mesh report

By exchange4media News Service | May 26, 2017

Amazon Chonkpur Cheetah ads were the most watched on digital this IPL season

200 Not Out appoints Maxus to create magical innings for Sachin: A Billion Dreams

By Priyanka Mehra | May 25, 2017

Maxus has helped conceptualize and execute the strategy for the biographical drama based on life of the living legend in the cricketing world Sachin Tendulkar

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