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TVF partners with Airtel to create internet's first LIVE reality show

By exchange4media News Service | Aug 19, 2017

The web-reality event will take place from Aug 18–20, featuring Jitendra Kumar, one of TVF’s most popular faces

Unilever, Shell, Volvo among cos. that support global rollout of GroupM's viewability standards

By exchange4media News Service | Aug 18, 2017

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher viewability partners to study performance metrics for social and newsfeed video

IPL media rights auction sees 20 takers already

By exchange4media News Service | Aug 17, 2017

Around 20 companies such as Star India, SPN, Amazon Seller Services, Reliance Jio Digital Services, Twitter, Facebook, ESPN Digital Media (India), Times Internet, GroupM, Yupp TV and Discovery Networks have reportedly participated in buying bidding documents for IPL media rights

Ad revenue dips by up to 25% in July due to GST teething problems

By exchange4media News Service | Aug 16, 2017

Despite a significant initial drop, industry experts are hopeful that the market will recover the losses by end of the year. Experts claim that the road to recovery has already started

e4mRecap: The week that was

By exchange4media News Service | Aug 12, 2017

We list some of the most important stories that you may have missed in the week gone by

Ajit Varghese elevated; will lead Global Market Development as President for MEC and Maxus merged entity

By Priyanka Mehra | Aug 11, 2017

He will take on his new role early next year and will be reporting to Tim Castree who is the Global CEO of the new entity

Madison Media strengthens digital leadership team with two key appointments

By exchange4media News Service | Aug 10, 2017

Shobhit Gaur joins the agency as head of North Digital and Sandeep Prabhudesai as South Digital and Analytics lead

Smt. Smriti Irani, Hon'ble Minister of Textiles and I&B, to be Chief Guest of Honor at Marquees 2017

By exchange4media News Service | Aug 10, 2017

Marquees 2017 will be held 11th August at Grand Hyatt Mumbai to be attended by CEOs CMOs, Agency heads and stalwarts from the advertising, marketing and media industry

GroupM's Brian Lesser joins AT&T to set up in-house ad division

By exchange4media News Service | Aug 08, 2017

Lesser, who served as CEO of GroupM North America, is expected to help build a new analytics and advertising division within AT&T

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