e4mrecap: The week that was

We list a few important stories that you may have missed in the week gone by

Only 13% companies use digital for both growth and efficiency: Report

A recent joint survey by Internet and Mobile Association of India (IAMAI) and Accenture India found that 34 percent of the companies focus on digital...

Group M to shift key digitally driven clients to Essence in 2018: CEO- APAC, Essence

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan...

CARS24 Rolls Out TVC Featuring Boman Irani For #BechneWalaPrice

360–degree campaign across television, digital, radio and OOH across major cities

ALTBalaji basks in the validation received for 'BOSE: Dead/Alive'

Made on a shoestring budget starring Rajkummar Rao, the team reports that its the most binge watched series across digital mediums

What makes Kishore Biyani’s Retail 3.0 a big hit?

For Kishore Biyani, CEO Future Group, offline retail is undergoing constant evolution. From offline stores to e-commerce and now the mix of the two, B...

Google shares insights and ad solutions for winning India’s digital consumers

Google brought together industry experts, top advertisers and ad agencies to share insights on how digital has changed consumer behaviour and offered...

It’s a win-win situation for Amazon through Launchpad: Kaveesh Chawla, Amazon India

This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

Media fragmentation & proliferation of devices makes consumer behaviour complex: Torrence Boone, Google

Boone, VP Global Agency Sales, Google says that the popularity and rise of digital has resulted in fragmentation of media and proliferation of new dev...

India at number 4 in Top 10 contributors to global ad spend growth 2017-2020: Zenith report

Forecast is that there will be 20.4 % growth in internet advertising in India in 2018, compared to 8.4% growth for the market as a whole. By 2020, int...

'Hooq's Hollywood focus has increased subscriptions ten fold'

Asia’s video-on-demand (VOD) service Hooq’s shift in its positioning to offer more Hollywood content has brought 10 times the usual subscriptions

APAC 2018 Effie Awards Names Joanna Flint and Rupen Desai as Heads of Jury

The APAC Effie Awards has named Joanna Flint and Rupen Desai as the next two Heads of Jury for the 2018 Awards

TUNE Teams Up with Google To Help Stop App Install Fraud

New app install data from Google Play integrated into TUNE’s Fraud Prevention Solution enables marketers to defend against mobile app click injection...

Guest Column: Why brands need a larger purpose?

They all have a purpose clearly articulated by the founders that drives the brands, its employees and which impacts the consumers too as they continue...

Kishore Biyani's roadmap to make Future Group a Trillion Dollar Biz by 2047

Retail 3.0 is the Group’s 30-year plan to become Asia’s largest integrated consumer retailer by 2047

At 20, iProspect aims to drive overall business performance for clients

Vivek Bhargava launched a digital consultancy called Communicate 2 in 1997 to help Indian marketers with digital advertising

Indians Trust YouTube and WhatsApp more than Facebook or Twitter: New Realities Study by FCB Cogito

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study...